Why is Internet Marketing a constant struggle with Google? It shouldn’t be , it should be a symbiotic relationship with Google telling us what they want , us marketers providing it, Google is happy we are happy and the people using the search engines are happy. But no, thats not how it works.
Google seems determined to make us all jump through hoops to get ranked and when we do finally start to rank they change the rules again and then we have to start over again. Google seems to hate people who use the internet to make money… well everyone who isn’t them or one of their partners. They provide great tools and ways of making money then if you use them they penalize you.
Every month I get an email from google telling me to add more ads to my site as I am missing out on revenue. Wake up guys I am trying to provide information the Income comes as a result of that! First and formost we are information providers who then choose to monetize our sites not the other way around, when was the last time anyone added an income stream before the content?
I think one of the big problems with google is the human element, the manual reviewers.
I recently managed to get a site reincluded in the index. This site was de-indexed about 2 years ago and finally after the 5th reinclusion request it was re-indexed. What was the difference this time? I didn’t care whether it got reincluded or not so I told them exactly what I thought.
Yep I had a good old fashioned rant and told them they had their priorities wrong and they could stick their search engine where the sun doesn’t shine. You see I finally figured out why my site had been deindexed…duplicate content. The problem was my site was the original site and because it was featured in a few places it was copied by several people.
Then as my site was ranking #1 it was manually reviewed and de-indexed because it was the same as other sites. A google manual reviewer assumed that I must have been doing something wrong and hit me with the ban hammer. As I said it’s take 5 requests to get that mistake overturned.
One thing that became clear to me recently is that the google index is not a level playing field. If you put up a site thats thin on content and is primarily aimed at making sales you’ll get penalized. If on the other hand you are a well known e-commerce store then you’ll rank well with the same content.
I did a search for “Laser Range Finder Review” what was sat in the top 3 with lots of images?(try doing that with adsense!) Googles product search, which leads you to an page listing prices from lots of stores. Lets make it plain here, Google has manipulated the search results to place these at the top of the page. How long before they start charging for the listings to appear or take commission from any resulting sales.
It feels good to get that lot off my chest!
I am sure most of you know i’ve spent the last 2 months along with other members of WordPress Goldmine trying to work out just what it takes to rank well in google. The result was 3 sites in the top 10 after 2 months. Even if I say so myself that is an impressive result, but whats more impressive was last week google tweaked the algorithm again and one of the sites actually went up one place and the highest ranked kept it’s position.
Everyone who took part learned a hell of a lot and produced some really good data, list of fiver gigs and SEO Diaries that we included in the product along with over 2 hours of video and case studies we created SEO Debunked. If you haven’t got a copy yet it’s still available at $15.95 trust me you’ll learn a lot from it. I’ve actually spent the last few weeks changing all my old sites to a new format and already my traffic has increased over 25%
Finally I was sent a really cool plugin a few weeks back, I’ve been meaning to write about it since then but life got in the way. It allows you to display ads just like adsense but focused on Warrior Special offers (WSO’s) You’ll see that I added an ad to the top of the sidebar for Listbuilding debunked sidebar but you can add as many as you like and also add them to the area above the blog title.
If you have an IM related blog I recommend you check out WSO Ads Maximizer.
Thats it for today, hope you like the design change , it’s designed to make things easier for you to read and easier to spot the latest content.