Dear Google Why Do We Always Fight?

By Mark / October 25, 2011

Why is Internet Marketing a constant struggle with Google? It shouldn’t be , it should be a symbiotic relationship with Google telling us what they want , us marketers providing it, Google is happy we are happy and the people using the search engines are happy. But no, thats not how it works.

 

Google seems determined to make us all jump through hoops to get ranked and when we do finally start to rank they change the rules again and then we have to start over again. Google seems to hate people who use the internet to make money… well everyone who isn’t them or one of their partners.  They provide great tools and ways of making money then if you use them they penalize you.

 

Every month I get an email from google telling me to add more ads to my site as I am missing out on revenue. Wake up guys I am trying to provide information the Income comes as a result of that! First and formost we are information providers who then choose to monetize our sites not the other way around, when was the last time anyone added an income stream before the content?

 

I think one of the big problems with google is the human element, the manual reviewers.

 

I recently managed to get a site reincluded in the index. This site was de-indexed about 2 years ago and finally after the 5th reinclusion request it was re-indexed. What was the difference this time? I didn’t care whether it got reincluded or not so I told them exactly what I thought.

 

Yep I had a good old fashioned rant and told them they had their priorities wrong and they could stick their search engine where the sun doesn’t shine. You see I finally figured out why my site had been deindexed…duplicate content. The problem was my site was the original site and because it was featured in a few places it was copied by several people.

 

Then as my site was ranking #1 it was manually reviewed and de-indexed because it was the same as other sites.  A google manual reviewer assumed that I must have been doing something wrong and hit me with the ban hammer. As I said it’s take 5 requests to get that mistake overturned.

 

One thing that became clear to me recently is that the google index is not a level playing field. If you put up a site thats thin on content and is primarily aimed at making sales you’ll get penalized. If on the other hand you are a well known e-commerce store then you’ll rank well with the same content.

 

I did a search for “Laser Range Finder Review”  what was sat in the top 3 with lots of images?(try doing that with adsense!)  Googles product search,  which leads you to an page listing prices from lots of stores.  Lets make it plain here, Google has manipulated the search results to place these at the top of the page. How long before they start charging for the listings to appear or take commission from any resulting sales.

 

It feels good to get that lot off my chest!

 

I am sure most of you know i’ve spent the last 2 months along with other members of WordPress Goldmine trying to work out just what it takes to rank well in google.  The result was 3 sites in the top 10 after 2 months. Even if I say so myself that is an impressive result, but whats more impressive was last week google tweaked the algorithm again and one of the sites actually went up one place and the highest ranked kept it’s position.

 

Everyone who took part learned a hell of a lot and produced some really good data, list of fiver gigs and SEO Diaries that we included in the product along with over 2 hours of video and case studies we created SEO Debunked. If you haven’t got a copy yet it’s still available at  $15.95  trust me you’ll learn a lot from it.  I’ve actually spent the last few weeks changing all my old sites to a new format and already my traffic has increased over 25%

 

Finally I was sent a really cool plugin a few weeks back, I’ve been meaning to write about it since then but life got in the way. It allows you to display ads just like adsense but focused on Warrior Special offers (WSO’s)  You’ll see that I added an ad to the top of the sidebar for Listbuilding debunked sidebar  but you can add as many as you like and also add them to the area above the blog title.

 

If you have an IM related blog I recommend you check out WSO Ads Maximizer.

Thats it for today, hope you like the design change , it’s designed to make things easier for you to read  and easier to spot the latest content.

About the author

Mark

https://plus.google.com/me/posts

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8 comments
Eric

I agree with you – and while I never enjoy fighting with them, I think their reasoning (and I can’t believe I’m siding with G even remotely on this one) is that if it were not so difficult to rank, the first 3 pages of results or more would all be spammy pages to enlarge this or a pill for that or whatever the fast buck artists are promoting these days. Unfortunately they read and research the same tactics as SEO professionals, however I don’t think they have the same patience since they’re not building for long term. But yea – the penalties, especially from manual reviewers, really needs to lighten up – not everyone has bad intent.

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Mike Fulgaro

Hi Mark,

It’s interesting to hear your sites stayed rather steady through this latest algo update.

On a tangent, there’s a WSO being heavily promoted right now which basically declares “old school” SEO dead, and the Google +1 button is the new way to get traffic.

Clearly there’s rather a lot of sensationalism in this claim, as Google are clearly not yet out of the business of counting and weighing backlinks…but what’s your take on this?

Love your work!

Mike

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Mark
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My personal view is that Google gives very little weight to +1’s at the moment… look at it from their point of view… it takes a bit of effort to get back-links, it takes $5 to get 100 +1’s How many people will do a search on google go to a site then go back to google and click +1 to me it doesn’t stack up

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Jeff Carson

Ahhh, I always enjoy a good Mark Thompson rant…

I personally loved the SEO Debunked videos. Just great stuff. I got so many ideas from them. It was nice to see a true case study instead of “theory”.

I’m also digging the design change on the blog! (You talked me into using Thesis as well)

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Mark
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Good to know you like the theme change but it’s genesis prose not thesis 😉

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Tiffany

I used to have a #2 ranking for a quite popular toy this year and I was all excited for Christmas to come. Then this last update happened and now my site is sitting at the top of page 2 for the keyword. There are now 3 youtube videos sitting on the first page that were never there before. It’s definetly a little fishy.
Tiffany recently posted..If You Think Can’t… A Post on MindsetMy Profile

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Jeff Carson

HA! I meant Genesis…I keep mixing the two up whenever I talk about it to my wife too. I got the “News” theme.

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Dave Starr

Oh how true, how true. I agree in most cases with Google’s motivation, but their execution suffers terribly.

Duplicate content is a prime example. I applaud their idea. Goodness knows, copyright and intellectual property issues aside, I hate doing a search and finding the same content repetitiously. That’s a “major fail” for a search engine, in my view.

But when I do a search for one of my primary keywords and find myself in number 7 or so, and then look at the number one site to see what I could do to improve myself, I find article after article “scraped” from my site, even with my copyright notice included.

If I were teaching a class in database 101, and a student turned in a project with results like this, I’d give him or her a great big shiny red “F”.

The beauty of the issue is, every file gets tagged with a date/time when it gets published. This _could_ be doctored, but very few scaper/spammers are energetic enough to do this. It’s trivially simple, database-wise to srt by date, so why does Google reward those who clearly scrape and republish.

As Mr. Spock used to say, “ Does not compute, Jim“.

Come on Google, quit hiring the best and brightest PhD’s and then accepting kindergarten level work from them!
Dave Starr recently posted..Are You Sure You Want to Start a LLC?My Profile

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