If you haven’t then you’ve missed a a big trick, and it’s all to do with the buying dynamic.
Spend a moment to think about what happens in the first 11 months of the year, we generally buy online for ourselves. We know what we want, we are looking for the best deal and we are looking for information about the products and what they will do for us.
Now consider buying for christmas, what are we looking for now? Ideas for gifts, we don’t really care about what they will do for us and we aren’t all that interested in information we just want something that will be appreciated by the person who receives the gift.
You can make this work in your favor by adding images and test that say things like “Perfect Gift for Grandma” “What every Woman wants This Christmas”
The buyers aren’t telling us what they want to buy they are relying on us as online sellers to tell them. So tell them that head massager that you’ve sold 1 of in the previous 11 months is a great gift and will be treasured, tell them what to buy, give guidance and advice.
Change the wording on your site and target different keywords, words like Gift,Present and Christmas should be liberally scattered around, guest posts , press releases and articles should target the christmas period and nothing else. If you have testimonials or reviews , try to find ones that mention how the gift was received and mentions the christmas keywords.
Also allay fears, what does everyone fear about online buying at christmas?
Non delivery before christmas, so tell them it’s guaranteed delivery in 48 hours or 72 hours. Tell them they can order up to December 20th to guarantee delivery or what ever day is the deadline. If it’s a downloadable product tell them they can even buy it on Christmas day if the need to.
Don’t forget to include items like gift vouchers, whats the perfect last minute gift for someone you forgot to buy for? I don’t know but tell the shopper it’s a Digital gift voucher!
If you’ve built a list… you have build a list haven’t you ?…ohhhh please tell me you have! Well now is the time that all those people who bought nothing throughout the year are going to thank you and become a customer for life because you are going to remind them via an autoresponder series that they need to get started with their christmas shopping and that you have some great gifts and you are also going to send them ideas for gifts …along with the links 🙂
Consider a few simple changes to your product review sites and you’ll reap the rewards.
I’d really appreciate your ideas for marketing over christmas and comments so leave a comment below and don’t forget to make use of the comment luv feature to get a link back to your latest blog posts.