Why I am Changing My Business Model

Can you imagine going to one of your AdSense sites and seeing no ads appearing? Then going to another and seeing the same, and another , and another? How would you feel?

Well this is what happened to me earlier this week. On over 100 sites Not 1 AdSense ad was appearing.

How did I feel?

Elated! Yes seriously and that feeling shocked me.

I felt elated because the first thing that went through my mind was that I was finally free of having to update my sites, free of having to worry about what google was doing. That feeling shocked me as I had never thought about my beloved AdSense sites like that, I’ve had some of them since the first week I started in IM.

Unfortunately that feeling of joy and release didn’t last…. the ads came back along with an email from AdSense

This morning we had a brief outage for AdSense for Content that affected a small amount of publishers, and we apologize for the inconvenience. Our engineers worked diligently to identify and fix the problem, and all ad serving should now be resumed for your websites. If you’re still having issues seeing ads on any of your websites, please feel free to reply to this message and I will be happy to help you investigate.



I guess that was a bit of a wake up call to me and showed me my real feelings about one of my businesses. Over the next few months I think I am going to bundle up my AdSense sites and sell them off in groups of 10 or 15.

I say one of my businesses because that is how I treat each aspect on my online endeavors. Before this I had decided to change the way I worked in 2012, I am developing and focusing on 1 new  business for the first 4 months of the year, you’ll no doubt here a lot more about that in the weeks to come because it’s big and something completely different.  I talked about it in the podcast I released yesterday which you can find on the blog or on iTunes if you want to subscribe to it.. just go to podcasts and search for “mjthompson”.  That podcast is another key aspect of my new business model.

For me 2012 is going to be the year of reaching out, I’ve decided that I am going to reach out to subscribers and other internet marketers in a number of ways, the podcast is only the start I’ll be sharing the ups and downs of life as an internet marketer in it. I intend to fully document the new business in a series of monthly reports that will tell you exactly how I got the idea and how I generate the income and even what the income is… total transparency.

I really have had enough of some of the directions that Internet Marketing is going, and if I don’t like something I am going to try to do something about it….. stay tuned it could be a Interesting year.

Finally my Friend Andre Chaperon and his partner Steve are releasing their new “Tiny Little Business’s” training course , It’s only available for 7 days and it comes with the highest recommendation possible from me. Even if you have no intention of buying it I urge you to look at the sales page and study it. You’ll learn more on the sales page than you will in many products I could name.

It really is a great way of marketing a product, the total opposite of the “Magic Button HYPE” type sales pages that most marketers think are necessary to sell their crap products.

Right I am heading back to the Batcave to continue my plans for world domination (sort of mixing my metaphors there!)  How would you have reacted if you’d lost your Adsense? Let me know below!








  1. Marty says

    Diversify ……………………. Don’t put all your eggs in on basket and the likes tell us all the time and we forget it. I am glad that it came back. I think that should be taken as a wake up call.
    good luck


  2. says

    Hi Mark,

    Well, I will tell you when I get there.I have 5 sites making me $ 3 mo altogether.
    Honestly I do not mind losing them at all buahahha.Just an joke.
    It must be an heavy feeling if all your earning depend on it. Being able to transcend it
    would be even more sweet…..



  3. says

    Like you, I wouldn’t mind in the slightest. IM people rely far too much on the SEs. In the offline business world, few would put all their eggs in one basket, so why do we do it online? I guess it’s because of the way that ‘magic button’ you mention has been ‘pushed’ (LOL) so many many times to those looking for a quick fix.

    Here’s to good old content rich sites that give rather than take :)


  4. says

    Unfortunately right now Adsense is my main way of earning income on the Internet. I’d really like to diversify my income, but I feel like Adsense is the best way for me right now.

    I’m gonna check out that course you suggested.



    Mike, AdSense is Still the best way to get started as It teaches you so much, once you have mastered it then the IM world is your oyster…(well once you master listbuilding as well)


  5. says


    I enjoyed your post. Thanks.

    I’m not sure how I would have reacted, had it been me. I do have a few sites with adsence on them. However, I’ve never been able to make much money from adsence. So, my reaction may have been to cancel my account!

    Anyhow, I’ll be looking forward to your next post.

    All the best,


  6. says

    To tell you the truth I’m so sick and tired of Google, that based on that fact alone, I’ve already started taking down my Adsense ads, prior to this post being written. There are other alternatives, although I haven’t tried them yet, such as Adbright, just one example. I’m extremely happy with my decision. I am de-Google-izing myself as much as possible, including switching over to Bing from Google to do my searches and I personally know of a LOT of people who are doing the same, and more. Whether or not such actions affects Google in any way, well I really don’t care although I wish it did, I’ve always been an activist at heart, and this just feels right.


  7. says

    I lost my Adsense account years ago… don’t know why and Google won’t tell me… not that it matters… I don’t miss it at all! Google isn’t the only player in town and it helped me focus on what I really want to do… I’m free…. =}


  8. says

    The same thing happened to me back in September, 2011, but it was not an outage. I received an email from Google stating that my Adsense account had been disabled for violation of their terms of service. I seriously had no idea of what I had done wrong to anger the Google gods, and when I asked them what it was and if they would consider reactivating my account, they simply said in a cold tone that they would not change their minds.

    Unfortunately, we are all brainwashed into thinking that there is no life after Google, but seriously people, there are plenty of options for monetizing your site that pay a heck of a lot better than Google.


  9. says

    I think that if you have a good adsense site it’s not that hard to convert it into a good affiliate site.
    So, I’d be happy too :)


  10. says

    My adsense earnings went down by almost 50% a couple of months ago. I thought my sites may have been hit by Panda, but the traffic was much the same as before.

    When I had a look at my adsense stats I found the CPC had dropped alarmingly. So much so that it doesn’t seem worth carrying on down that path. I am looking at other options now.



  11. says

    I’ve always been hesitant to put adsense on my handful of sites. I prefer to promote affiliate products ie. Amazon, Clickbank or CJ. I used to make some adsense money from writing articles on Hubpages, but since the Panda update and changes hubpages has made: subdomains and their HPads, my rankings and revenue have suffered. I’ve recently switched to Wizzley which is similar. I’m writing keyword targeted articles for adsense and amazon products and have been getting good ranking (with some backlink help) and started earning almost immediately. It’s another good income stream that doesn’t cost anything except a little time to research keywords and write the articles. If you want to try it out just click on my name above and you can get started for free. If you are having cash flow problems, it’s a good way to start generating revenue that you can use for domain names and hosting.


  12. says

    I’m not going to wait for Adsense to close shop :-) I keep on asking people like Mickey:
    please share the options for monetizing your site that pay a heck of a lot better than Google.

    Mark, what are all your reasons to sell of your Adsense sites? It seems to be a trend amongst more of the IM people who share with others how to earn online to sell their Adsense sites they used as an example to make money online. At the end of the day: if the site makes more money than it consumes on hosting, why ditch a 100% passive money maker?




    Stef, I would actually tell people to keep adsense as a passive income, you really can’t beat it long term. I know people who have a target of $7 a month for their adsense sites. Personally for me , as i explained in the post, when i thought my adsense sites were gone I actually felt happy. No more worrying about google changes, no more having to build backlinks. I have over 100 adsense sites and they bring in a good income BUT they are no longer the biggest earning part of my business.

    I can spend a week creating a product that will earn about $10,000 to $15,000 as a wso, or the same amount of time for a clickbank product and it will earn the same as 20 – 30 good Adsense sites each month. Now as a core part of my business the could take up the vast majority of the work but still only earn a small portion of the income.

    Of course none of this would be possible without learning my trade by building adsense sites


  13. says

    I was a victim of an AdSense click-bomber a while ago. I thought I was going to loose my “adcents” account so I went out and found a bunch of other ways to monetize my traffic. It was probably the best thing that ever happened!


  14. Greg says

    What I have gained from your post, plus some very interesting and helpful comments is tht there are more options than AddSense. What would be even more helpful is what posters are using. Mickey says there are plenty of other options, and Mike says Wizzley, which could be a good start.

    Which other options are posters using?



  15. says

    There are plenty of options, including selling your own adspace with a plugin called OIO Publisher, costs a bit, but ifyou get decent traffic to your blog, you can easily sell the space – you can decide where ads will appear, how much you will charge, etc. There are other options too.

    Infolinks is a good one, especially if you have great keywords in your posts. Just explore on your own, Adsense is not the be all, end all and we have to stop relying on Google so heavily. This is precisely the reason they have become too big for their pants and soon step on the “little guy”. In the future, I would like to see another Search Engine, such as Bing become bigger than Google, then maybe they will change their ways and start being nicer to people instead of punishing them for trying to make an income online.
    Mickey recently posted..Creating an Income online is not that simpleMy Profile


  16. Greg says

    Yes I could not agree more. To be the fairest I can be, when companies get to be s big as google, both their priorities i.e their main focus moves away from where they began – with all the one-off “fans”, to the corporate world. This is a pity, but then that opens the door for smaller players to fill the increasingly larger holes.
    Your suggestions are very welcome, as I would prefer to focus on such other pathways.



  17. says

    We too have seen the CPC drop dramatically – in some cases less than 40% of the ‘old’ CPC – and traffic is increasing.
    We have been putting more products on our sites – starting to pick up. But, Mark, like you I think we would be not unhappy – just digging to find new ways to monetize…. We’ll be keeping an ear open to you


  18. says

    additonal note: really do not like the ‘new’ direction of google – they know best and when we do research on an idea – all adsense ads are magically directed to that research – even when we are looking for something else entirely – their searches and ads are becoming less and less efective


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