The increase was caused by 2 things getting more subscribers …good! having 400 or so people on the list who had unsubscribed… Bad!
Aweber continue to charge you for unsubscribed list members until you physically remove them.
Over the next week or so my aim is to get my list from the current figure of around 7000 (I had a major cull over christmas) to around 4000. I know it sounds drastic but to me it makes perfect sense.
I want to talk to subscribers who want to listen to what I have to say and maybe who want to learn from my experiences. I can see no point in sending emails to people who don’t open them I am wasting their time and they are wasting mine.
I’ve been trying everything I can to get my open rate above 30% no matter what I do it hovers around 25-28% guess what happens If I delete the people who don’t open? Yep it should jump significantly.
Below you’ll find a Video showing how to clean up your list and remove unsubscribers and non openers.
Over the next week I’ll be creating a short free report that i’ll send out to each list individually , after that I’ll use the delete hammer 🙂
I am also setting up a process so that as soon as anyone joins the list for this blog they get removed from any of the other lists they may be on. I’ll talk about the reason for this in the podcast I’ll be recording in a few minutes.. watch out for it tomorrow!