How To Clean Up Your Aweber Email List and Save Money

aweber tutorial

aweber tutorialI think I  mentioned in a previous post that I hadn’t noticed that my Aweber account had gone up from $59 per month to $149.

The increase was caused by 2 things getting more subscribers …good!  having 400 or so people on the list who had unsubscribed… Bad!

Aweber continue to charge you for unsubscribed list members until you physically remove them.

Over the next week or so my aim is to get my list from the current figure of around 7000  (I had a major cull over christmas) to around 4000. I know it sounds drastic but to me it makes perfect sense.

I want to talk to subscribers who want to listen to what I have to say and maybe who want to learn from my experiences. I can see no point in sending emails to people who don’t open them I am wasting their time and they are wasting mine.

I’ve been trying everything I can to get my open rate above 30% no matter what I do it hovers around 25-28% guess what happens If I delete the people who don’t open?  Yep it should jump significantly.

Below you’ll find a Video showing how to clean up your list and remove unsubscribers and non openers.

Over the next week I’ll be creating a short free report that i’ll send out to each list individually , after that I’ll use the delete hammer 🙂

I am also setting up a process so that as soon as anyone joins the list for this blog they get removed from any of the other lists they may be on. I’ll talk about the reason for this in the podcast I’ll be recording in a few minutes.. watch out for it tomorrow!

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Mark

https://plus.google.com/me/posts

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11 comments
Mike Jones

Hi Mark…

You wre looking for editors with some time. I have the time and I suppose that I could offer you a newbies perception of the IM world and the pitfalls that we face going forward. I especially could give you a seniors viewpoint, or non-techie, and the difficulties of trying to earn an income to supplement social security.
I have your IM Manifesto and have enjoyed it and working on implementing it.
So let me know if I can help.

Mike Jones

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Mark
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Mike, send me through an article before march 20th and I’d be happy to include it.

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mike griffin

Mark, it is quite a revelation to me that I am being charged by Aweber for unsubscribes that I haven’t deleted. In fact I didn’t even know that I could delete them. I also found that those who never confirmed were on that list. I had hundreds of people in that category.

I Know that this has cost me money but I am between teirs now and deleting these dead users will not save me any at the moment. Next I am going to send out some reports and delete the dead users as you suggest and this might take me down and save money.

Thanks for the great tips.
Mike
mike griffin recently posted..Gerry Spence and Napoleon Hill And SuccessMy Profile

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Maurice

Hi Mark

Great tip as I’m sure not many people will realise that they are paying for ‘un-subscribes’ until they are actually deleted from your account.

Like you I fell foul of the same Aweber tactic and, even though I’ve stayed with them (this time), it does leave a sour taste in your mouth!

See ya.

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Rich Russell

This is a good thing to keep in mind when building your list.

I don’t want as many subscribers as possible. If they are costing me money, they have to qualify to be on my list.

I don’t have opt in boxes leaping out at people. They have to engage with my site a little bit before they find them. And I don’t offer a bribe to sign up.
Rich Russell recently posted..Google and Losing the Content FarmMy Profile

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George

I have always logged to aweber at the end of every month to delete unsubscribes, but thanks for the tip about removing people who haven’t opened an email for months … that’s cool :o)
George recently posted..Failing To Plan Is Planning To FailMy Profile

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Raymond

Thanks so much Mark for sharing this tip. Right now I’m deactivating a lot of inactive lists that are just sitting in my Aweber account.

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Caleb

What’s a trip about Aweber is they do not give you any notification that your pay rate has changed, it just happens automatically so it would be wise to constantly “Clean Up Your Aweber Email List”.

The first time it happened to me I found out accidentally via PayPal and was like, “man, did they just pull a fast one on me?!”

It has been quoted several times how Tom Kultzer of Aweber said a couple of years ago on a forum that Aweber had like 40,000 members at that time. If you multiply that times their uniquely increasing payment structure then it is obvious that they will not be changing this structure any time soon.

Btw,
Using the automation rules to remove ppl from other lists once they signup to your main list is a highly strategic move you made and something I too have been experimenting with lately 😉
Caleb recently posted..Free Webinar TrainingsMy Profile

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Robert @ Internet Marketing

Thanks for the tut Mark. I have just started to build my list so it is quite small at the moment (150) should I get the unsubscribe hammer out now or wait?
Robert recently posted..Sorry But Content Is Not King!My Profile

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Mark
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No need to startt o unsubscribe people yet, 500 is the first target you need to worry about.. just work on building a relationship with the list you have for the time being

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Saqib Khan

Awesome tips here Mark. Thanks for sharing my friend. Last time I had to contact Aweber to ‘cut down’ my list but now I can do it manually. Thanks again.

Saqib
Saqib Khan recently posted..Internet Marketing Really Does Suck Donkey Balls SometimesMy Profile

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