Monday Tip – Give Your Readers What They Want

By Mark / February 27, 2012

One of the biggest mistakes we can make as online marketers is to assume we know what our audience want.

When I take time to analyse any of my projects that have failed or not been as successful as expected,  time after time I’ll find that the reason was because what I produced wasn’t wanted or needed. You can produce the best product or blog post in the world but if there isn’t a need for it then you’ve wasted your time.

My friend Andre Chaperon is currently testing a sales funnel by driving traffic to it from various paid sources. He is constantly working at getting higher conversion rates, how? He asks the customers that have been through the funnel 1 simple question.  If they bought he asks them.. What made you buy? If they didn’t buy he simply asks them why didn’t you buy?

This is easily done by adding a follow up email to your email sequence.  Your buyers list gets a thank you email which contains  the why did you buy question. The non buyers list gets the question why didn’t you buy. You then simply look at the answers and see whats working and then address the bits that aren’t working.

So simple but why don’t we all do it?

If you recently signed up to the update list for this blog (if not please do!) you’ll notice that the first thing I do after I thank you and let you know whats coming is to ask

“What aspect of Internet Marketing causes you the most problems”

It’s a simple question but the feedback I get helps me to create blog posts and videos that address peoples problems.

You don’t need an email list to do find out what your blog readers want you can ask them to comment and let you know. Alternatively  you can post a survey and set some questions that will help you to understand who your readers are.

There are loads of tools that will do it for you but many are expensive. However you can simply create a survey using wordpress.

Below you’ll find a simple survey I’ve produced.  I chose the questions to help me get to know you the reader.  Not only will I know what my average reader is like I’ll also know what issues they are having and what they want.  This then helps me to address those issues and not what I think you want to hear!

 

Heres the deal…   you complete the survey, then in a few days I’ll do a video showing you how I created it for free.  I’ll also reveal the results in full plus I’ll analyse the results and share with you the questions i should have asked.   You can then take that Information and create your own killer survey.

Do surveys work?  In the follow up post I’ll show you a 7 question survey that helped a marketer earn over $100,000

Please Fill In the Survey below it will take less than a minute!

[SURVEYS 1]

 

About the author

Mark

https://plus.google.com/me/posts

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5 comments
Sandy Halliday

Hey Mark, I would be interested to know what percentage of your subscribers actually respond to your question about what they want. I ask the people who sign up for my free traffic report a couple of questions about what they are looking for but the response is pretty dismal. I have hear others say the same thing.

I surveyed my detox list once and the result from that was low even though I had promised a free ebook afterwards too as that can increase the response rate.
Sandy Halliday recently posted..Did I Have Too Many Google Ads On My Blog To Rank Well?My Profile

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Mark
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Hi Sandy,

The responses from my list to the question I ask in the first email Is quite high, i was surprised at the level..about 50% at the moment.

The reply to the survey is less, I’ll get a proper stat when i do the follow up but it’s about 10% at the moment

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SDavenport

I hesitate to include a website address because I think the main reason that the survey questions about “what do you want” does not get as much response could be, like me, they have too many ideas for website businesses and are afraid to put too many eggs in one basket. Or they don’t fully understand how to use a keyword tool like MNF or MS or this new one now released Keyword Blaze. Or any one of a dozen other obstacles to building a productive site around some niche. Keyword research is kind of the first phase to building that bridge to making a living online. Right! Isn’t it the foundation that everything else sits upon? Domain name, categories, titles, anchor texts, content, so forth. IM has a long learning curve for most of us. I’ve been struggling now for over 3 years, I build sites and do all the so called right things to get traffic. But it always comes back to if I chose the best keywords for that project. Quite often I just get tired of wondering and tear it down. Does this make any sense to you Pros?

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tjud

Hi Mark,

I’m virtually brand new to IM. I came across your name (among a multitude) about 4 months ago.
I have looked at numerous courses and have decided that to make progress I need to find a reliable source that has integrity and start my new career with methodical fundamentals. I experienced information overload. I got on a few email lists, one through whom I found you, but much to my chagrin, every email, (several a week) has a product to sell. I have deleted myself from the list and if I feel the need will reference their website.

A brief comment on Sandy Halliday’s comment. (My background is in delivering business management seminars throughout US/UK/AU/NZ.) One of the more interesting things I found in the many surveys that I performed was the inability for most to answer a seemingly simple question. It happens to be in my opinion the most important question anyone can ask of themselves. “What do you want? (to do, be, have, etc.). Culturally around the globe, the average person will simply answer with a mindless retort, “I don’t know what do you want (to do)?

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Mark
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Very Incisive!!!

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