When I take time to analyse any of my projects that have failed or not been as successful as expected, time after time I’ll find that the reason was because what I produced wasn’t wanted or needed. You can produce the best product or blog post in the world but if there isn’t a need for it then you’ve wasted your time.
My friend Andre Chaperon is currently testing a sales funnel by driving traffic to it from various paid sources. He is constantly working at getting higher conversion rates, how? He asks the customers that have been through the funnel 1 simple question. If they bought he asks them.. What made you buy? If they didn’t buy he simply asks them why didn’t you buy?
This is easily done by adding a follow up email to your email sequence. Your buyers list gets a thank you email which contains the why did you buy question. The non buyers list gets the question why didn’t you buy. You then simply look at the answers and see whats working and then address the bits that aren’t working.
So simple but why don’t we all do it?
If you recently signed up to the update list for this blog (if not please do!) you’ll notice that the first thing I do after I thank you and let you know whats coming is to ask
“What aspect of Internet Marketing causes you the most problems”
It’s a simple question but the feedback I get helps me to create blog posts and videos that address peoples problems.
You don’t need an email list to do find out what your blog readers want you can ask them to comment and let you know. Alternatively you can post a survey and set some questions that will help you to understand who your readers are.
There are loads of tools that will do it for you but many are expensive. However you can simply create a survey using wordpress.
Below you’ll find a simple survey I’ve produced. I chose the questions to help me get to know you the reader. Not only will I know what my average reader is like I’ll also know what issues they are having and what they want. This then helps me to address those issues and not what I think you want to hear!
Heres the deal… you complete the survey, then in a few days I’ll do a video showing you how I created it for free. I’ll also reveal the results in full plus I’ll analyse the results and share with you the questions i should have asked. You can then take that Information and create your own killer survey.
Do surveys work? In the follow up post I’ll show you a 7 question survey that helped a marketer earn over $100,000
Please Fill In the Survey below it will take less than a minute![SURVEYS 1]