When I first started all that you needed to get a site ranked well was a bit of link building and a few keywords in the header of your site. Those times are long gone as As we found out when we did the SEO Debunked case studies there is a lot more involved in getting your sites ranking high in google.
There are 3 main aspects that you need to focus on.
On Page SEO – Thats basically creating good quality content and making sure that you have good basic SEO, keywords H1 tags and a sensible keyword density (I look for 0.75% to 1% anything more can look like keyword stuffing and read badly)
Off Page SEO – Basically your backlinks . You don’t need hundeds of poor quality links. Try for good a handful of good quality links a week you’ll be surprised at how well they can help you rank.
Social Signals – Under estimate this at you peril.
As I said in the first line of this post times change, more and more weight is being put on social signales by google. Put yourself in Googles shoes for a moment, they know that people have the ability to build links on an industrial basis. I can go and have 20,000 verified links by tomorrow to this post for $75 or 500,000 unverified for $39.95. So why should google pay any attention to links?
What would you do in Googles position? Look for some other indicators that you are connecting with your readers? thats what i’d do.
They have several metrics they can use Bounce rate & time on site to name just two BUT they can also track social signals.
How many tweets does a post have, how many times is it liked in Facebook, how many plus 1’s does it have , how many comments etc etc.
What I am trying to say here is you need to manage your social signals, just as much as you manage on page and off page seo.
Once you start to manage them you can start to ensure you get exactly the social signals you need For example If you want to find out how I would get 500,000 links in a day (if I was stupid enough to try it click on the like button below and all will be revealed… literally![facebook-like id=”2″ ]
To manage them you need to track them. Watch the video below to see how I track them and how I’ll be ensuring that I manage all the social signals properly to help me rank higher.
If you like it and buy through my link 2 things will happen ..
1. I might earn some commission from the sale.. thank you
2. If you send me your receipt via the helpdesk I’ll send you a free report I am creating about social signals and why they are important and how you can get them.
Finally don’t forget to send out some social signals by sharing this post and commenting… you know you want to!