The 3 Pillars Of SEO – Get Your Sites Ranking

3 pillars of social media

3 pillars of social mediaTimes change and if you fail to change with them then you’ll be left behind.

When I first started all that you needed to get a site ranked well was a bit of link building and a few keywords in the header of your site. Those times are long gone as As we found out when we did the SEO Debunked case studies there is a lot more involved in getting your sites ranking high in google.

There are 3 main aspects that you need to focus on.

On Page SEO – Thats basically creating good quality content and making sure that you have good basic SEO, keywords H1 tags and a sensible keyword density (I look for 0.75% to 1% anything more can look like keyword stuffing and read badly)

Off Page SEO – Basically your backlinks . You don’t need hundeds of poor quality links. Try for good a handful of good quality links a week you’ll be surprised at how well they can help you rank.

Social Signals – Under estimate this at you peril.

As I said in the first line of this post times change, more and more weight is being put on social signales by google.  Put yourself in Googles shoes for a moment, they know that people have the ability to build links on an industrial basis. I can go and have 20,000 verified links by tomorrow to this post for $75 or 500,000 unverified for $39.95.  So why should google pay any attention to links?

What would you do in Googles position?  Look for some other indicators that you are connecting with your readers?   thats what i’d do.

They have several metrics they can use  Bounce rate & time on site to name just two BUT they can also track social signals.

How many tweets does a post have, how many times is it liked in Facebook, how many plus 1’s does it have , how many comments etc etc.

What I am trying to say here is you need to manage your social signals, just as much as you manage on page and off page seo.

Once you start to manage them you can start to ensure you get exactly  the social signals you need  For example  If you want to find out how I would get 500,000 links in a day (if I was stupid enough to try it click on the like button below and all will be revealed… literally!

[facebook-like id=”2″ ]

 

To manage them you need to track them.  Watch the video below to see how I track them and how I’ll be ensuring that I manage all the social signals properly to help me rank higher.

If you like to know more about Social Metrics Pro  then just click here

If you like it and buy through my link 2 things will happen ..

1.  I might earn some commission from the sale.. thank you

2. If you send me your receipt via the helpdesk I’ll send you a free report I am creating about social signals and why they are important and how you can get them.

Finally don’t forget to send out some social signals by sharing this post and commenting… you know you want to!

About the author

Mark

https://plus.google.com/me/posts

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15 comments
daveh

Or – you can build a community (like you) of people who like and trust you, and forget Google. I still have ot watch them for my e-comm stuff, but one of my goals this year is to create a living wage – one that will pay all of my expenses – from sources completely independent of Google.

I was at a conference last weekend, and this was a common topic – if you do SEO / Adsense you are at Google’s mercy. If you do affiliates stuff even worse. Now Google and /or Amazon or whoever control your income.

The consensus solution seems to be twoflod:
1) Diversify as much as possible – with platforms and business types
2) Build a community / communities
daveh recently posted..Change Your Life With a Breakthrough ProjectMy Profile

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Matt

Hi Mark, great article on the present (and future) of google ranking. I bought the plugin through your link, but I can’t find the help desk to submit my receipt.

Looking for new ways to create social buzz, is that what the articles about? I’m using Synnd, but it’s kind of expensive for what you get.

Matt
Matt recently posted..Homeowner’s Insurance Quote TipsMy Profile

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Mark
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If you go to the about section at the top of the page, the heldesk is listed at the bottom.. guess I’ll need to add a contact page 🙂

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Matt

By the way, I see you’re using Comment Luv. Do you find this is advantageous for you? Why or why not? Obviously, you must since you’re using it!
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Mark
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Matt it’s excellent, i actually use the premium version which means I can choose which posts I link to.

It also encourages comments and the more comments the better.

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David Nettles

This plugin sounds like a great idea. I started getting google +1s and facebook likes as soon as they were available. This may be the reason I still get some traffic to my sites. I see there are many ways to get them these days. Do you know if some are better than others? Someone told me about AddMeFast And it does get the +1s, facebook likes, twitter followers and youtube subscribers fast. My question is do these social networks have a quality of some kind to their likes and follows?

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Mark
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not as such, a +1 is a plus one at the moment and a like is a like HOWEVER it’s only a matter of time until someone who posts great content is regarded more highly than someone with no activity..

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Ann

Who does Google think they’re fooling? For every algorithm change Google implements, there are countless internet marketers, who are front and center, offering ways to ‘game the (Google) system’ including social votes. Just head over to Fiverr where a newbie or advanced internet marketer can pay $5 bucks for 200 to 1000 twitter followers, get Google+ likes, Facebook likes and comments, and it goes on an on. As much as social votes are the new backlinking method, you want to proceed wth this in a safe manner, that won’t come back to slap you. It’s true that your sites can rank higher with social media.
We’ve even seen Google+ give preferential treatment in rankings to those who have opted to use it, although they’ve violated their own guidelines in the process of doing so. Athough there were thousands of people protesting online – through various means – myself included, this only caused a ripple effect. Allan Gardyne of Associate Programs had removed his Google+ icons from his site in protest and many of us signed an online petition, while Google was also getting underway with implementing it’s new Privacy policy, the first week of March 2012, which is highly questionable and another discussion unto itself. Moving forward though, we have to work with what we have, at hand.
To help balance things out, there are some service providers, who also create legitimate means of helping us to understand social media and ‘votes’, in ways we can learn and benefit from. I’m still on the fence though about automated software such as TweetAddr, although it gets rave reviews, for building a Twitter following fast.
Ann recently posted..Mar 5, Online Affiliate Marketing ProgramMy Profile

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Mike Russen

Nice one Mark.

Will give that plugin a try. I stopped using Google analytics and went over to statcounter, I don’t really like Google much they have to much power over what they collect, call me paranoid…. but I don’t trust them.

Cheers

Mike
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Jeff

Hi Mark,

Google has been so good in filtering people who are gaming the system. You nailed it.
Links, social media metrics and maybe I will add something else….
comments….

Yup, I am glad you are using comment luv.
I might use it too.
Jeff recently posted..15 Best Business Lessons I LearnedMy Profile

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Matt

One more question about comment luv – do you think it’s bad to have so many outgoing links from the comments or does the benefit of the action and content on your site outweigh it?
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Mark
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I think the benefit outweighs it, it’s always good to have inks to related sites

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Kenny

hey Mark,

Do you know what is the deal on Google de-indexing sites for unnatural links?
Does this mean building links to your site is over?
I heard they are targeting blog networks now?

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Mark
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Google will devalue links but they won’t deindex based on links, if they did I could get all my rivals deindexed ;).

Undoubtedly they will target any networks they can identify, that’s no different to what they’ve always done, what I think the difference is now is there has been a massive growth in private networks and the owners probably don’t know how to disguise them very well.

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Brain@software development services

Social signals seems to be definitely becoming one of the most important part of search engine optimization process as basically speaking all those social sites may help search engines to discover popularity of those post and accordingly search engines will start to give priority to those signals.
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