Google Algo Changes – Is SEO Dead?

By Mark

March 21, 2012 Internet Marketing 14 Comments

is seo deadAnother week another Algo change , at least that’s what it seems  like. It seems that yesterday google instigated some major changes to the algorithm which targeted Build My Rank (BMR) and possibly other private blog networks.

However there are also plans in place for Google to target “overly optimized sites”

You read that right, google are planning on targeting sites that are obviously seo’d.

I haven’t bothered to check how bmr has affected me yet as google choose to instigate these changes while I was flying to Barcelona . So much for me having a few days away from IM!

I can’t honestly say that I am too surprised by BMR being targetted once you get that well known  you will appear on googles Radar and then it’s only a matter of time.

The first thing I’ll say is that I am very impressed at how the guys at BMR handled the deindexing of their sites, in the past many network owners have kept things quite and not made things public. In this case in what must have been trying circumstances (they had just lost a major income source and hundreds of blogs) they immediately posted the situation on their blog.

I’ve recommended and used BMR myself in the past so I am sure some of my sites have been  affected but that’s the price you need to be prepared to pay if you use tools to get back links. On the other hand I’ve been receiving plenty of ranking data from sites that usually don’t rank well so it seems that sites I’ve neglected have been rising up the ranks today (or more likely staying stable while others around them are dropping)
I really do feel that there is way too much focus on the BMR issues, I think that people should be paying more attention to what Matt Cutts said at SXSW

What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.

Source

As i’ve been saying for  a very long time good quality content is the key to ranking your site. Quality content leads to people naturally linking to you and naturally sharing your content.

SEO isn’t dead yet but you need to examine what you are doing and if it’s really necessary. For example are Anchor text links still required? The original reason for anchor text was to indicate to google what the page the anchor text pointed to was about. Google has come a long way since then and knows what your page is aboubt without with your help.

Food for thought!

Let me know what you think below

(apologies for any typos, I am writing this on my iPhone over a coffee in Barcalona, I’ll clean it up on Friday when I get in the office)

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