I’ve just finished putting together the March edition Of I.M. Manifesto which will be released over the weekend. One thing I noticed and was made clear to me when I was reading the articles that this months contributors had submitted was, Most people I know through this blog and WPG are sensible and don’t get caught up in the hyperbole and sabre rattling that seems to emanate from many blogs and public forums.
Since google changed the algo last week (zzzz Booooring) there have been numerous posts about the death of SEO (Yes I know I wrote one myself!) and people stating half truths and complete rubbish as fact. Look, Google make changes all the time, I’ve lived through many minor changes and 4 or 5 major changes and my sites are still online and still making money.
They may take a hit for a while (or maybe they don’t get affected at all) but a few tweaks and they are back to where they were to start with. I learned long ago that you can game Google for a short while but they always catch up eventually so it’s better to stay as close to the rules as possible.
In a thread in the warrior forum this week I was called a Google fan boy because I made a similar point and said that I was actually pleased that google was trying to level the playing field. I had to laugh at that one, especially after I wrote 6 months ago that google hates us: http://mjthompson.net/1008/google-hates-you/ that post is worth another read especially in light of what has happened recently.
What I am trying to say is that wheter you like it or not when it comes to ranking in google it is nothing more that a game , you can either try to play by the rules or you can try to bend them the choice is totally yours. If you do bend them then expect to have to take some time in the sin bin, we’ve all been there! If you play by the rules you may still get sent there and penalized , as my father used to say ,”No one ever said life was fair!” But by playing by the rules you stand a much better chance of staying on the playing field for longer.
My Final word on the recent google changes (until the next ones!) isn’t by me but by Ed Dale, It is the most sensible thing I’ve read for a while (probbaly the most sensible thing Ed has said as well!! 🙂 )
HOW MANY TIMES DO WE NEED TO SAY IT!
How many times does Google have to say it. Put great, relevant, content on your site and people will love it and spread it around, if they do, Google will reward the page with a decent ranking for phrases it deems relevant.
In the old days they would’ve said “link to the content” and this is Googles fundamental problem. No one “links” to anything any more, certainly not Joe and Jane Smith.
Joe and Jane Smith “like” stuff, they “tweet” stuff, they “Pin” stuff…
They don’t link stuff.”
Ok thats it, you can have the last word, let me know what you think and … all together now.. If you Like it Share it!!!
Watch out for the Magazine coming out over the weekend, it’s a cracker (if you are subscribed I’ll send you a link to it if not check back here and you’ll see the post)