Monday Tip – Use The Rel=Author Tag

By Mark / April 9, 2012
rel=author

rel=author authorship tagLast year Google introduced a new tag called rel=author, the purpose of the tag was to identify the author of a piece of content and assign the authors image to it in the rankings.

There has been much written about it since but despite that it seems that very few people have implemented it.

I could write pages about why you should be implementing rel=author but Jill Whalen has covered it really well on her High Rankings blog where she gives 5 reasons for implementing the authorship tag.

 

If you’re thinking it’s just not worth the trouble, here are 5 reasons why it’s super important:

1. It’s kinda sorta easy to implement.

While it is a bit confusing to figure out exactly how to enable authorship based onGoogle’s directions  (which seem to keep changing), in reality their latest criteria have made it easier than ever to implement.

2. It makes your content stand out.

Imagine if you could put big stars around your content listings in Google’s search results that everyone would see. Rel=Author does exactly that! Only it’s not stars, but your name and photo.

3. Provides credibility and more exposure.

Beyond just seeing my smiling face in the listings for my content, as you can see in the above screenshot, Google is also showing how many people have circled me on Google+ as well as a “More by Jill Whalen” link. Clicking that link shows more information about me from my Google Profile, plus posts I’ve made on Google+ related to the search query, and all the other articles that I’ve written on the subject.

4. Higher clickthrough rate.

I’d say this one goes without saying, due to all of the above factors. It would be difficult to *not* click on the listing that Google is screaming for you to click on.

5. Additional metrics in Webmaster Tools.

As if all of the above weren’t enough, once you have your authorship up and running and showing up in Google results, you’ll also see new author stats in your Webmaster Tools account.

Read The Full Article

 

But for me the 2 main reasons for using the rel=author tag are

1. It gives you credibility

2. You get a higher click through rate!

With all the recent google changes anything that gets you more traffic naturally should be implemented without delay.

 

rel=author authorship tag

 At the same time they introduced a Google labs feature that allows you to check the stats of your articles via the webmaster tools page.

The rel=author  authorship tag is relatively easy to implement and i’ve created a video below to give you more information and show you how you can implement it today.

It’s a 2 step process, first you need a Google Plus account and then you need to link your google plus account to the blogs you contribute to and them link the content to your google plus account.

I appreciate that some readers don’t like giving google anything but the bare minimum of data and i can appreciate that BUT if you are writing a personal blog or have 1 or 2 sites that you publish in your own name then it’s a very worthwhile addition.

One of the things that I immediately noticed is that Ezinearticles is still a very useful source of traffic,  (what? You really thought Article Marketing was dead?)

One thing to be aware of is that you need to use a proper headshot for your profile picture at google, so it’s worth using the same image for all your sites and avatars as it helps with branding and makes your content immediately identifiable.

The Video shows you why I believe you should start using the rel=author tag and how to implement it

Have a great week!

About the author

Mark

https://plus.google.com/me/posts

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12 comments
Paul

I have been meaning to add rel=author to my blog.
I know that Studiopress have included it in my theme but I will try and hardcode so that the bio box doesn’t show on every post.

What have you used here Mark?
Paul recently posted..Author hReview WordPress plugin adds stars to Google SerpsMy Profile

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Mark
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I’ve linked my Bio to Google Plus (https://plus.google.com/me/posts) so that each article has a link

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Dave E Wilkes

That’s great information, Mark. Thank you very much for posting.
I had been using two different head shots, one for my websites and the other for Ezine articles – I will be making them all the same. Thank you for that tip.
I’ve also connected to Google plus at Ezine articles.
Am I correct in assuming that – because I have done those two things – my Ezine articles will be indexed more effectively by Google?
Dave E Wilkes recently posted..Can I Use Home Remedies To Learn How To Stop CrampsMy Profile

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Mark
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If you are referring to the rel=author tag, then it should make a bit of a difference

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John S.

Thanks Mark. I want to do this but most of what I write is under a pen name which I also use in several sites. I understood that you have to use your real name in G+ which would prevent me using this feature. Is that correct? If it is is there a way around it? For example, I am most known by my pen name on the web so would that square me with G+?
John S. recently posted..Dr. Hyon Choi Gout Diet VideoMy Profile

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Mark
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I think if you have a g+ account in the same name you should be ok, set up a gmail account in that name then a g+ account and a YouTube account as well if you need it.

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Matt

I’ve been trying to implement this, and my pictures aren’t showing up. They show up in rich snippets testing tool, but not on my listings. I wonder if they don’t think I have enough credibility. I would think I do for my parenting site.
Matt recently posted..Great Way to Relieve FrustrationMy Profile

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Mark
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It can take a while for google to reindex your articles and link them to your profile, it took about 7-10 days for images to start to appear for me

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Matt
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It’s working now! At least for a few articles! Plus, I think I see my click count going up!

By the way, is there a way to subscribe to a posts comments on this blog?
Matt recently posted..Great Way to Relieve FrustrationMy Profile

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Mark
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You should get an email when someone replies to your comments

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Rich Russell

I was just checking this out to make sure that my image is showing up. I noticed 2 things.

1) In the results for one of my posts, one Mark’s posts showed up with his image because it contained a link back to my post.

2) Mark’s image is about 4 times the size of mine. I need to upload a bigger one.
Rich Russell recently posted..Facing Your Fear – Why Can You Do It Some Of The time?My Profile

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Mark
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World domination is just a mere step away… fire up the death star

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