Lets get back To Basics – Keep it Simple

By Mark / April 11, 2012
Get back to basics

Get back to basicsWe humans are perverse creatures we all seem to have a tendency to take the easiest most simple things and then try to make them difficult.

Creating a niche site isn’t difficult, Seo isn’t difficult , Keyword research isn’t difficult so why do we all (myself included) make things so difficult that we sometimes struggle to get it right?

What’s difficult about creating a site? Install WordPress with a few clicks of a button, add a simple theme , add some plugins that do things we need then add content.  Voila that’s it… why the hell did I then spend 2 hours yesterday getting a header in the right place on a blog and reorganizing the sidebar?

Have a look at the quote below, can you guess when I wrote that?  last month? last year when panda hit?  Wrong I wrote that back in  2007

Taking things back to basics also means you can react to situations quicker, if Google tweaks their algorithm again. Also by keeping things simple you are doing what the search engines want you to do. Which do you think Google finds more appropriate a wordpress blog updated 3 or 4 times a week with unique content or a generated site with multiple pages of PLR content and random rss feeds added?
Read more: http://mjthompson.net/57/want-to-make-money-online-the-keep-it-simple


Lets all make an effort to build a blog this week and keep it simple I mean really simple. Then see how it performs.


Keyword Research

Find 3 keywords that you think you can write about without much effort.

Forget finding a specific number of searches, thats irrelevant, what counts is how much you’ll make when someone clicks on an Adsense ad so take the number of searches and multiply it by the adsense CPC.   If it comes to $3000 or more consider it.  Look at the top 10 results in google, have they been updated recently?  Do they look very professional?  Do they have loads of social media interaction.

If the answer is no to all 3 then Use the keyword.


Create Your Site

Set up Wordpress and Use the 2011 theme, put a recent posts widget in the sidebar and add no more than 6 plugins.  Choose wisely!


Create Content

Write 3 articles based around your 3 keywords.  Post them to your blog.  Now set aside 30 minutes every day for the next month (5 days a week) to write one article per keyword.  Don’t worry about article length just make sure you create good content.


Simplify SEO

We are going to keep this simple, no more than 15 minutes a day.

First off get your onsite seo as good as you can so one of those plugins should be an SEO plugin

When you write a post, link to it in Facebook, Google + Linkedin. Tweet about it, and do some blog commenting. Take one of the articles you posted on your blog the previous week and post it to an article directory BUT link it to a new article (not the same article).

Do the things you have forgotten about, Article Marketing , Yahoo answers, press releases, use forum signatures etc.

Read Store Coaches Insanely simple seo plan for ideas and adapt it to your situation

Without further ado (whatever that means), here’s my insanely simple SEO plan:

  • Post at least once a week in 2 different authority forums in your market
  • Post as a “researching shopper” in 2 forums per month
  • Answer at least 1 ‘Yahoo Answers’ question a week
  • Post 1 article a month on an authority article directory
  • Post 1 press release a month
  • Post once a week on your on-site blog
  • Post once a week on your off-site blog
  • Get at least 5 social network links per month
  • Get at least 2 “personal or hobby site” links per month
  • Get at least 1 guest article posted per month

Using this plan & this plan alone you should be able to get to the top of Google for your targeted keyword phrase


Once your keywords are researched and your site is built then you only need to focus on 2 things content creation and then SEO. Get up 30 minutes earlier and go to bed 30 minutes later and you have all the time you need.  Take time when you are sat on a bus or train or drinking a coffee to jot down ideas for articles or indeed write the articles.

Keep it simple and i think you’ll be surprised at the results.



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Mike Russen

Hey Mark,

Great post mate – we humans to tend to over analyze and then over complicate – so your K.I.S.S. approach is a welcome reminder for all.

Have copied the simple formula and pinned it to me computer as a warning to myself.


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John S.


You talk about this under Content: “Write 3 articles based around your 3 keywords. Post them to your blog. Now set aside 30 minutes every day for the next month (5 days a week) to write one article per keyword.”

Since, as I understand you, you only have 3 KWs does this mean you are contunually writing new articles on the same 3 KWs? So 20 articles every month using the same KWs? If so how is this possible without the reader (and Google) soon realizing that they are all the same, just written in different ways?

Or have I misunderstood?


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John, you write the subsequent articles about related topics, so if your niche is debt reduction and 1 keyword was about Loan debt reduction, then you could cover writing to your lenders, organizing your debts , prioritizing your loan debt reduction etc..

you could then mention Loan debt reduction in the article and link the words Loan debt Reduction to the main article. that will give you a good internal linking strategy as well. Think of it terms of a Primary Article with secondary articles supporting that main article.

You also then start to attract visitors for related keywords and you can then target those keywords more vigoursly



Oddly enough, this is roughly the method I started recently. Made myself a checklist and everything. Although I’d honestly forgotten about doing some of the things mentioned by Store Coach like Yahoo Answers, and posting in related forums (OK, I was too lazy for the second one).

Now I’ll just add those two tasks to my list and go from there!
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John Burnside

Have to say that is a great idea. People do tend to get flustered by SEO when it is in fact quite simple. Alway good to have a checklist as well to make sure that you are keeping yourself on track with your campaign.
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Thanks for the great article. Peter Drucker, perhaps the greatest management thinker of all time said that a “Mission Statement” should be able to be written on a T-Shirt. Simply profound. Who we are and what we stand for in 8 words of less. A worthy task. I am not yet at the point that I fully understand how to do the simple. What it won’t take me long.
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Thats a great point, I’ll have to work on my mission statement this week



Great reminder.
I tend to get all caught in the research and finding the perfect keyword. I definitely make it a lot harder than it should. Others say they can write an article in 30 minutes. Not me takes me hours, too much stewing over the content, is the subject clear enough, is the grammar correct, and so on.

Will put this where I can see it daily to remind me to keep it simple sweetie.
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Bill (LoneWolf) Nickerson

I’d have to agree with you on almost every point. The only one that I disagree with is your final suggestion — getting up 30 minutes early and staying up an extra 30 minutes.

Sleep deprivation is a serious and often deadly problem in our crazy society today. It will build up on you over time and will start to impair your thinking, reactions, emotions, etc. Losing an hour a day when our schedules don’t allow enough sleep time already is a recipe for disaster.

You’d be better off cutting out something else from your schedule — maybe stop watching the evening news or cut back on Facebook time. The science of sleep research is finding that sleep is not wasted time. The Challenger disaster, Exxon Valdez, 3 Mile Island and Chernobyl have all been shown to have a sleep deprivation component.

Having sleep apnea has given me a deep respect for the power of sleep. It is vital. I wrote an introductory article about it at my sleep niche site: http://sleepapnea.toxichabits.com/we-are-all-of-us-nuts/ if you’re interested.


Sorry, I get a bit passionate about sleep!

Anyway, the simplicity tips that you mention above are all great (except the skipping sleep one). Although I’m not sure exactly what is meant by “researching shopper” in the list by Store Coach. Obviously I’m going to have to read that article to find out 8=)
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Jeff the Entrepreneur

I would say – simple is beautiful!
Clear, direct and targeted…
Indeed, a 1000 step is reached by taking a step at a time.
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how to cancel google plus account

I am really loving the theme/design of your blog. Do you ever run into any browser compatibility problems?
A small number of my blog audience have complained about my website not operating correctly in Explorer but looks
great in Safari. Do you have any suggestions to help fix this
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I’ve not had any issues or people report issues, so not sure what i would do to fix it apart from change the theme.. you could always test using a compatibility tester just search for browser compatibility testing
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I absolutely love your blog and find the majority of your post’s to
be what precisely I’m looking for. Would you offer guest
writers to write content for you personally? I wouldn’t mind
writing a post or elaborating on most of the subjects you
write regarding here. Again, awesome blog!
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As its a personal blog I rarely run guest posts


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