Monday Tip – How To Play By Your Rules

Get traffic

Get trafficAs I discussed last week there has been another Google algo change and once gain people are running around saying that SEO is dead and that they’ve lost all their sites and all other sorts of doom mongering.

The first thing I’ll say is that nobody can’t say they didn’t know this was coming, Google told us it was coming, blogs like this one told you it was coming (  I even mentioned it in the 2nd paragraph) and it’s happened too many times in the past for anyone to think it wasn’t going to happen again.

I ended a blog post last week with the line..  Play by Google’s Rules Or play By your Own.

The problem about playing with googles rules is that they generally change, although not as much as you might think. Google have always said that you shouldn’t partake in link building programs , we just choose to ignore that bit of advice and now google have done something about it.

So how do you play by your own rules?

I’ve talked about this a lot in the past month but a lot of it bears repeating, Cut google out of the loop and focus on generating traffic to your site via other methods.

You can do that in a number of ways.

 1 Build a list 

When you have a list you can tell people when you have writhed a new post or have something important to tell them.  I bet the vast majority of people reading this post came here as a result of an email i wrote or a blog broadcast…  See it works   My Rules 1- Google 0

2 Comment on relevant sites

As soon as this post is published I’ll be going to several good blogs in the IM niche and commenting on their latest posts. By choosing sites that use the comment luv plugin i’ll get the link to this post displayed in the comment. If my comment is relevant and of good quality most blog owners will publish it.

This has 2 effects, 1 people see my link and come here to check out the post I also get a link back to my blog.

Thats more traffic that I don’t need google for  My Rules 2 – Google 0

3. Write Guest Posts

Find blogs in your niche and offer to write a guest post for them,  I had 7 guest posts submitted to various blogs last week , once again thats traffic and links

My Rules 3 – Google 0

 4. Reach Out to Others in Your Niche

If you see a good blog post as well as commenting on it write a reply on your blog and quote the original article. If you see a video on YouTube do a response video.  Be active in your niche, I talk to people on Skype several times a week about whats happening in several niches i am active in. Most people would regard these as competitors i regard them as allies (we all know who the enemy is!).

My Rules 4 – Google 0

Thats 4 simple methods you can use to cut google out of the loop I am sure you know more so let me know what you do in the comments..

You really don’t need Google, seriously this is not just marketer bullshit, with a plan and some focus you can bypass google. One of the members in WPG had a $700 last week and google had no input into that whatsoever.  I know people who generate 5 figure incomes every month and don’t even consider google for a minute.

Try It!!

 A quick announcement..

I mentioned recently that I am having a get together in London in a few weeks time, you are more than welcome to attend, I plan to have a few drinks on friday May 11th and also have a bit of a brainstorming session about what people should be doing in the light of googles recent changes.  Although there will be several big name markers present on the evening, it’s totally informal & totally free.

If you’d like to meet up for a drink send an email to and i’ll let you know  where and when as soon as the plans are finalized.

That’s the same weekend as the Warrior Gathering In London I can highly recommend it (apart from the fact I am doing one of there sessions there).  I get the impression that people think it’s all going to be all about WSO’s it’s not!

It’s going to be  about building a business and showing you how to do it the right way… it’s also a no Pitch event!   you can check out the list of speakers and topics on that page.

Seriously if I wasn’t speaking i’d go just for the networking aspect, these events very rarely happen in the UK so make the most of it, I guarantee you won’t regret it..It’s even tax deductible!  (ok I am not a tax lawyer or an accountant and that might complete tosh!)

The price has recently gone up but as one of the speakers I can pull some strings and get you a link for tickets at the original price (50% of the current price) If you’d like to go then let me know and i’ll hook you up with a link.


Have a great week

About the author


Leave a comment:

CommentLuv badge


G’day Mark:

Thanks for the reassurance that a relationship with Google is not necessary to succeed in the internet marketing game.

I’m a mature-agad newbie and after 12 months of information overload, have finally got two niche sites up and running. Now that I have overcome some of the technical hurdles, link building is the next obstacle to get over.

It’s nice to know that I don’t have to pander (pun intended) entirely to Google, apart from putting informative material on site for the visitors.

On the other hand, I see complacency can be a killer, and moving out of my comfort zone is necessary if I want to attract traffic to my sites.

I’m concentrating on affiliate marketing at this stage, so list building is not relevant, but the other methods you have outlined above are doable.

Might even have to look into learning how to get started with Facebook and/or the dreaded Twitter.

Keep these helpful posts coming Mark.

Cheers, Leon


D Paul Walters

Hi Mark,

Excellent post – I gave up on Google’s rules a long time ago. When you think about it if we followed the rules Google imposes, it would be the most uninteresting group of websites on the Internet. Focus on content, Google will follow..

D Paul
D Paul Walters recently posted..Social Media Marketing – Business Strategy 101..My Profile


Paul Conway

Hey Mark

Personally I zone out the “Google thing”! I feel that if I just write my articles to my readership then they will be interested and leave comments just like I am leaving here for you.
No need to get “Google” involved in our conversation 🙂

Paul Conway recently posted..GetResponseMy Profile



This is exactly what I will be doing with my main site, Mark. I am so mad I didn’t start sooner with this.

Thank you for always staying ahead of the game! 😉


Click here to add a comment

Leave a comment:

CommentLuv badge