How to Be Successful- Fail Fast

Fail Fast and fail oftenEvery successful Internet Marketer will have failed more times than he’s been successful, it’s just that people generally don’t create a product or a blog post about how they screwed up. Which is a real pity as their subscribers then get disillusioned when their first project fails and they then give up.

It really is Ok to fail if you know the reason you failed, and that is where most people go wrong. Once a site or a product fails then you need to analyse why it bombed it’s only then that you can learn from it.  Be like a pathologist investigating a death and find the cause of the failure, then next time you can make sure that you don’t have the same problems.

Over the time I was doing WSO’s I created 8 products,  their level of success can be measured as follows.

Success, Failure Failure Failure (at this point I nearly gave up, instead I looked at what was wrong) Success Success Success Success.

After the initial success I thought I’d made it , but I was wrong the following 3 failures nearly made me give up IM but instead of throwing in the towel I looked at what was wrong and it was obvious , I was just stupid for not realizing it earlier.

My target market were just not seeing the products, at that time WSO Plus didn’t exist so no one would promote a WSO for you, I refused to build a list for moral reasons (see told you I was stupid) so I couldn’t tell my previous buyers about my products It doesn’t matter if you have  the best products in the world if no one knows about them.

The run of relative successes came once I started to spread the word about the products I created, I knew that there was no point in creating a course or a series of videos if no one was going to see it so I started to make sure that I had a ready market for anything I produced.

Without analyzing that run of failures I would probably not be writing this and living where I live today.

If you are going to fail then fail quickly, learn your lessons and move on. Don’t get attached to sites or projects that aren’t going to make it. If you can’t make a project work dump it and move on don’t let it slowly drag you and your other projects down.

You will fail, but there is nothing wrong with failing if you know why. Failing is only bad if it makes you give up.

I wrote a post a few years back that talked about planning to be successful but you also need to plan to fail and to know why you failed.  It took the guy in that post 2 years to eat an aircraft. He didn’t sit down and say I’ll eat it all at once he did it one bit at a time and thats how you can be come successful at IM

My golfing & beer sampling buddy Andre Chaperon posted an image as a response to a comment earlier this week so I stole it and I’ll post it here as it sums up success perfectly.

path to sucess


Don’t let failure get you down, and don’t let it make you give up.

I deleted 24 websites from my server this week. Each one of those represented a failure.

I also got sent a payment of $3800 for a deal I made which allowed someone to sell one of my old products as an downsell to one of their products. I originally only sold less than 500 copies of that product… he sold 800.

Was that product a success or a failure?

It all depends on how I want to quantify it.

Watch out for Issue 3 of IM Manifesto later this week, I’ve got space for 1 more article if you’d like to write one but I need it before tomorrow. So if you want to get expose to over 1000 people then let me know and I’ll hold a space for you.



  1. says

    Brother, you are so right. I’ve written about this too. In fact, in a show filmed at Facebook you can see in the background a sign that says, “Fail Faster”. Indeed!

    Deepak Chorpa points out we’d never learn to walk if we could have contemplated the many embarrassing failures we were sure to experience before succeeding.

    And on the reality side, we have to have enough resources (time, money, spousal patience) to get past the failures.

    Maybe some improvements to the sign are “Fail early and often”? “Fail small scale so you can fail again”?
    Pete_RedondoSEO recently posted..“Failed My Way to The Top” Or Succeed Your Way To The Bottom?My Profile



    Love what deepak said… so true


  2. says

    There was a video around a couple of years ago. Wish I could remember who did it. It was “How to become an IM guru in 3 easy steps”.

    Step 1. Fail and fail and fail.

    Step 2. Stumble across something that works.

    Step 3. Write a book about it but don’t mention step 1.

    I think that is the big problem with just about every IM course you see. They do leave out step 1 and that is what you really need to learn. What to do when it goes wrong.

    If you want to use somebody as a model, what they do is less important than how they think and especially, how they deal with failure.
    Rich Russell recently posted..Facing Your Fear – Why Can You Do It Some Of The time?My Profile


  3. says

    You’re bang on right, Mark

    There’s a vast difference between knowing and doing. I know failure is a stepping stone to successes and acknowledge it for my progress and growth. But how many of us have the courage to actually talk about the failures.

    Your point about being open about your failures is well made. Our failed attempts could be used as case studies to show to our prospects that we know the difference between what works and what might not, from personal experience.

    Thanks for this!
    Raj recently posted..Four Blog Post IdeasMy Profile


  4. says

    I think that if you do not fail at least once, it is impossible to be on the top. The failure makes you strong and ready for the first places. I failed once with application for phones, ones with photography. Different spheres, but they help me know to grow up with printed towels and I have success. So never give up. Everything bed is not for nothing.


  5. says

    Failure is part of success, you can not call your business a success without experiencing any failure
    along the way f your business. Maybe it is easy to say but even in our personal life there are ups and down. You post helps us to realize to keep going if we fail.


  6. says

    Well, if failure is the springboard to success, I’m due to make it big, LOL!

    One thing about figuring out why you failed– sometimes it’s hard to see what you did wrong. Having someone else look at it is sometimes very helpful, since they have no emotional attachment to whatever project it is. I’ve made a couple whoppers and couldn’t see the tree for the forest, but my accountability partner took one look and pointed at the tree. I’ve done the same thing for him.


  7. says

    The image kind of reminds me of the Robert Frost poem – The Road Not Taken. Without being glib (well, just a little bit), your products are probably better because of all the past failures just as you are probably a better marketer for all your failures…..last stanza of the poem….

    I shall be telling this with a sigh
    Somewhere ages and ages hence:
    Two roads diverged in a wood, and I,
    I took the one less traveled by,
    And that has made all the difference.
    Ade recently posted..What Can You Learn About Internet Marketing By Playing Poker ?My Profile



    Thats one of my favorite poems … along with the one that starts..

    There was a young man from Dundee :)


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