Lead Your Readers Where You Want Them To Go

lead your readersI recently had a conversation with a member of WordPress Goldmine about their high bounce rate. People were coming to the site reading the article and then going elsewhere. When I looked at their blog they had no recent posts in the sidebar, they listed no related posts and people weren’t encouraged to read anything else on the blog.

A few quick changes later and the bounce rate dropped significantly.

On this blog all the posts with the highest number of comments are ones where I ask people to tell me what they think. See a trend here?

A few years ago the joke about twitter was that it was full of people posting things like  “Having a Shower” “Eating Toast and peanut butter”  why do you think that was?   Could it have been that the question they asked in the posting box was..  What are you doing? They later changed it to Whats Happening? and now it says Post a New Tweet.

The whole point of this is that before you write a post or before you even set up a blog you need to know what you want to achieve and then design the post or blog around that.

If for example I had a post that I wrote a year ago that got me a load of facebook likes then I would probably write a follow up to that post and point you to the original post.  The chances are I would get more likes.  If I wanted people to sign up to a list I would give information then maybe include a video and a link for further information that was available after a signup.

If I wanted to get some traffic from Pinterest well then I’d probably just do this;

Dumbledore Wisdom

With planning and design you can help your readers do what you want them to do. But first you need to know what direction you want them to go in :)

 

Comments

  1. says

    Hi Mark,

    Iteresting post – will have another look at mine and see waht I can move around.

    As a byline I was talking to John Thornhill yesterday and he put a Mindmap up on Facebook about something he had done earlier – the result was a bit strange he tohought as the amount of likes were not many but the shares for the post were really high, it showed up in his stats, the result was a viral effect, so you right about posting relevant stuff and then leading people around.

    All the best

    Mike
    Mike Russen recently posted..Blog Changed To New ThemeMy Profile

    [Reply]

    Mark
    Twitter:
    Reply:

    Mike i would be interested in seeing John’s mindmap if you have a link, several people mentioed him to me at the sminar at the weekend

    [Reply]

  2. says

    Hey Mark

    When you talk about what direction you want them to go in, how do you gauge that! For example do you do it through the replies you get in articles, or survey’s or…?

    Plus I would be interested in your thoughts on Pinterest, as at the present time I have no idea about this social media thingy :)

    Cheers
    Paul
    Paul Conway recently posted..WordPressMy Profile

    [Reply]

    Mark
    Twitter:
    Reply:

    Yes exactly that, if you want facebook likes make sure you know people want you to like your posts then measure how many you get. you can then work on improving your response rate the next time.

    Pinterest can be very good, if you share interesting pictures , there is a lot of free information avaoible aon social media , it’s well worth checking out.. have a search through my recent posts as i’ve talked about it a lot

    [Reply]

    Paul Conway
    Twitter:
    Reply:

    Hey Mark

    Thank you for the quick reply. Will now go find the Pinterest article

    Cheers
    Paul
    Paul Conway recently posted..Marketing ForumMy Profile

    [Reply]

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