Have you ever had one of those moments when the light bulb does not so much come on but it’s like a set of stadium floodlights blinding you? I had that on wednesday morning 16th May at 10.53 Central European Time.
A germ of an idea had always been there niggling away at me I just couldn’t get it to blossom into anything tangible. Then slowly at the London Warrior Gathering seminar over the weekend the idea was nurtured and started to grow.
The London Warrior Gathering was the “Perfect Storm” of ideas and circumstances. Peter Garety spoke about building a group of rabid fans by communicating and building a relationship with them. Michael Christon spoke about “Stop Selling you are Killing your Business” Oz talked about continuity and great support.
These are 3 things I’ve been doing in IM since day 1 and they just seemed like commonsense to me why are so few people doing it that way.. I seriously thought I had it wrong until then.
After my presentation which covered many of the points the other guys talked about several people said they would love to market the same way I do as they hate to feel that they need to constantly sell and send out promotional emails, they wanted to educate and train people not constantly sell to them .
Then last wednesday I found something that Brian Whitney said in 2004
I have a notion that we’re turning a corner (or experiencing a swing in the pendulum) where an artist who focuses on a smaller number of fans and serves them with a high level of direct interaction and communication will be the new model for success, even in the face of new technology and the shift in old school music business procedures.
I doubt that anyone reading this has heard about Brian Whitney, he runs a forum for artists and musicians called Just Plain Folks. It’s for the everyday musician and artist who aren’t well know and aren’t setting the world alight. The whole philosophy is that with just a small number of “true fans” you can replace your income and do what you love.
Lets rephrase what Brian said…
I have a notion that we’re turning a corner where an Internet Marketer who focuses on a smaller number of fans and serves them with a high level of direct interaction and communication will be the new model for success.
I have never wanted a 200,000 email list that I can spam every day,
I have never wanted to sell $2000 products.
I have wanted to communicate, educate and make a living while doing it
I have been doing that since 2007 and I believe that anyone can do it if they are prepared to invest the time and effort into sharing what they know.
The secret is turning customers and subscribers into what Brian Whitney call “True Fans” those are fans that will travel to as many gigs as possible , who will buy every Album and every single , who will even buy in merchandise like T-shirts and Mug’s
Instead of “True Fans” I want to focus on building a core of “True Customers” Every good Internet Marketer has these true customers already, all you need to do is to check out the WSO threads and you’ll see lots of comments like
” I didn’t even read the sales page”, “As soon as I saw you had a new product I bought it”
These are True Customers and you get them by creating a relationship with your subscribers and customers. Peter Garety can sell 500 products in the first hour of a WSO launch because he focus’s on building relationships and helping his subscribers.
He has got there in under a year.
I met some of his “True Customers” in London who had flown in from the US just to meet him and have a chat, thats the sort of loyalty that ethical and honest marketing can generate
Lets do a little math.
I will assume that the average reader of this blog is earning $50,000 a year, thats a daily income of $136
Over the course of a year if you build a group of 365 True Customers who spend 1 days income a year on your products and recommendations (thats just over $11 per month) you will have replaced your income.
Now imagine if you had just 500 True Customers who were happy to spend $20, $30 or $40 a month on average with you because you delivered amazing value, wouldn’t that be better than building a list of 200,000 and spamming them every day?
I am currently creating some training about how you can build a core group of 500 True customers if you would like to know more check out the video at :