1. Find a product
2. Set up a Blog
3 Write a review
4. generate traffic
5. Sit back and wonder why you didn’t sell any
Most marketers generally have no idea about how to make affiliate sales, which is strange as they have everything they need to be successful between their 2 ears.
It’s time to change your approach affiliate marketing and by “thinking smaller” you will make more sales.
Ask yourself what was the last affiliate product you bought and why did you buy it? (I don’t mean wso’s or stuff you’ve been emailed about but general non IM Products)
Write it down along with why you bought it. (If the answer is you haven’t bought anything , how can you expect people to buy from you as you have no idea of the mental side of the buying process 🙂 )
Today I bought a membership to Revolution Golf which is a monthly training program, I’ve read lots of reviews abut it and I hadn’t bought it as none of the the reviews addressed what I wanted or what was important to me they were too general. Today I saw one of their free videos and I signed up immediately.
Why was that?
It addresses the need I had and it offered me the solution there and then. In the last 4 days I have played 3 rounds of golf and I woke up this morning feeling like i’d been run over by a steamroller. Every part of my body ached. The video I saw showed me some exercises I could use that would loosen me up and also mentioned a series of video that came free with membership that will teach me how to strengthen my core and get more flexibility…which in turn will help me play better golf..
That was exactly what I needed… so I purchased, I didn’t even have to think about it. I am sure a psychologist could tell me about the emotional and rational parts of my brain and how the decision was reached.. I don’t care about that I was offered what I wanted and it was priced at a price point I was comfortable with.
Now lets say another 500 people saw that video today how many do you think will feel exactly the same way I do or have the same needs? Probably not many but If they did have that need they would buy.
That my good friends is the problem with affiliate marketing people tend to target far too large a number of people, Why do assassins use sniper rifles instead of shotguns? Why do Surgeons use scalpels instead of machetes?
When I used to race motorcycles I was looking for a new set of footrests, I could buy pattern ones for maybe $100 but I went and bought some titanium and magnesium ones for $600 Why? Because the sales guys told me that they were a few ounces lighter and therefore I’d knock a fraction of a second off my lap times.
The thing I want to get through to you is that you know this already, you know how you think and you know what you buy and why you buy it. You don’t buy for general reasons you buy for specific reasons that apply to you. If you buy that way why do you think for a moment other people buy differently?
If you target affiliate sales by making general statements and targeting the largest possible range of people you will maybe make a few sales but on the other hand if you targeted a much smaller group of people who have a specific need then you will always make more sales.
I have a fitness blog (how ironic!) and I spent a few years targeting people who wanted to get fit and wanted to learn how to exercise properly, I hardly made any sales.
I then found a fitness product for people who wanted to become personal fitness trainers and I put that up, not a week goes by where I don’t make sales. I haven’t changed any of the content it’s just that the exercises and videos I showed on the site were being watched by people who wanted to learn from them so they could teach them and not as I thought by people who wanted to learn how to get fit. I inadvertently found a market that were open to buying a product because it was targeted at them, they came to find how to do workouts so they could teach them then saw a personal fitness business course and it was a no brainer.
If I’d researched that specific niche it would probably been so small that I wouldn’t have bothered with it but If i’d though about how and why I buy I could have made the connection.
You know the score by now.. let me know what you think and please share the post
Have a great week..I am off to do some stretching exercises