Monday Tip – Affiliate Marketing – You Are Doing It Wrong

affiliate sniper

affiliate sniperHands up If you go about affiliate Marketing the following way..

1. Find a product

2. Set up a Blog

3 Write a review

4. generate traffic

5. Sit back and wonder why you didn’t sell any

Most marketers generally have no idea about how to make affiliate sales,  which is strange as they have everything they need to be successful between their 2 ears.

It’s time to change your approach affiliate marketing and by “thinking smaller” you will make more sales.

Ask yourself what was the last affiliate product you bought and why did you buy it? (I don’t mean wso’s or stuff you’ve been emailed about but general non IM Products)

Write it down along with why you bought it.  (If the answer is you haven’t bought anything , how can you expect people to buy from you as you have no idea of the mental side of the buying process 🙂 )

Today I bought a membership to Revolution Golf which is a monthly training program, I’ve read lots of reviews abut it and I hadn’t bought it as none of the the reviews addressed what I wanted or what was important to me they were too general. Today I saw one of their free videos and I signed up immediately.

Why was that?

It addresses the need I had and it offered me the solution there and then. In the last 4 days I have played 3 rounds of golf and I woke up this morning feeling like i’d been run over by a steamroller. Every part of my body ached. The video I saw showed me some exercises I could use that would loosen me up and also mentioned a series of video that came free with membership that will teach me how to strengthen my core and get more flexibility…which in turn will help me play better golf..

BINGO

That was exactly what I needed… so I purchased, I didn’t even have to think about it.  I am sure a psychologist could tell me about the emotional and rational parts of my brain and how the decision was reached.. I don’t care about that I was offered what I wanted and it was priced at a price point I was comfortable with.

Now lets say another 500 people saw that video today how many do you think will feel exactly the same way I do or have the same needs?  Probably not many but If they did have that need they would buy.

That my good friends is the problem with affiliate marketing people tend to target far too large a number of people,  Why do assassins use sniper rifles instead of shotguns?  Why do Surgeons use scalpels instead of machetes?

When I used to race motorcycles I was looking for a new set of footrests,  I could buy pattern ones for maybe $100 but I went and bought some titanium and magnesium ones for $600 Why? Because the sales guys told me that they were a few ounces lighter and therefore I’d knock a fraction of a second off my lap times.

BINGO

The thing I want to get through to you is that you know this already, you know how you think and you know what you buy and why you buy it. You don’t buy for general reasons you buy for specific reasons that apply to you. If you buy that way why do you think for a moment other people buy differently?

If you target affiliate sales by making general statements and targeting the largest possible range of people you will maybe make a few sales but on the other hand if you targeted a much smaller group of people who have a specific need then you will always make more sales.

I have a fitness blog (how ironic!) and I spent a few years targeting people who wanted to get fit and wanted to learn how to exercise properly, I hardly made any sales.

I then found a fitness product for people who wanted to become personal fitness trainers and I put that up, not a week goes by where I don’t make sales. I haven’t changed any of the content it’s just that the exercises and videos I showed on the site were being watched by people who wanted to learn from them so they could teach them and not as I thought by people who wanted to learn how to get fit. I inadvertently found a market that were open to buying a product because it was targeted at them, they came to find how to do workouts so they could teach them then saw a personal fitness business course and it was a no brainer.

If I’d researched that specific niche it would probably been so small that I wouldn’t have bothered with it but If i’d though about how and why I buy I could have made the connection.

You know the score by now.. let me know what you think and please share the post

 

Have a great week..I am off to do some stretching exercises

 

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Mark

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23 comments
Mike

I started my affiliate marketing by the methods mentioned at the start of this post. I made money, but not a lot. And it really didn’t seem to make a difference what i did. Hey I was following the methods set out by an “Affiliate Marketing Guru”. I’m sure “you en” everyone else know who I am talking about.

Anyway, to cut it short, I micro targeted my niches and had true care about what my customers/visitors to my site require, rather than trying to sell to them.

My traffic dropped 50%, my sales increased 300%+. Go figure.

Can’t agree more with you Mark.

PS. Revolution Golf rocks. 🙂

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Mark
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Nice one Mike!

Off on a tangent here but the revolution golf membership sales video is a masterpiece.. It sets peoples expectations about what they will get, i.e We will sell you stuff 🙂 but you also get this this and this..

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Mark
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Mike,

I’ve decided to award this comment the Title of comment of the week , watch out for an email from me and I’ll send you one of my products as a thank you.

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Mike Reply:

Hey Mark many thanks.

And we can all learn something by the way RG markets their product. At first they had a little problem with customer service etc, but they re-invented themselves around 12 months ago and have truly become a leader in their niche.

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Val

Great post Mark. You are so right – if you take the blunderbus approach, you will aim for everything and hit nothing. For succcessful affiliate marketing, you have to be ultra specific. Less traffic, but that traffic will be so much more targeted, so you will get more sales. It is also much easier to rank a site for a very specific longtail keyword than for a general keyword – especially after the panda and penguin updates, Google rewards relevance.

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Paul Conway

Hey Mark

I am partially guily of using the 4 step approach you mentioned. I do drill down to what I think is the level to make sales.
It would appear from what you are saying is that we really need to think about our target market in relation to the content / product that we place on the site.
Or have I missed your point…?
Cheers
Paul
Paul Conway recently posted..WordPress How To …My Profile

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Mark
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Yes think about what they really want, often what they think they want is not actually what they need, so thats where you need to get into their heads.

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Dave E Wilkes

You’ve have certainly hit the nail on the head, Mark (or should I say you have hit the pin on the head)..

Thinking smaller about individual needs rather than large with general needs certainly makes sense.

I am off to amend my own sales pages accordingly and try to stop your point number 5 (sit back and wonder why you didn’t sell any) won’t apply to me!
Dave E Wilkes recently posted..Who Else Wants This Binaural Beats Download For FreeMy Profile

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Mike From Maine

A big problem for a lot of marketers is they try to be everything to everyone. That’s just impossible. You should pick a small area and be the best you can be in it.
Mike From Maine recently posted..A Great Way To Save Time Checking Your AdsenseMy Profile

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Neill Cook

Really useful post Mark and makes it very clear just how important being relevant is when creating our sites and marketing campaigns. Even if the overall site is quite a broad topic which can sometimes be the case with a large authority site it can still be made highly targeted and relevant by good use of categories and quality content.

Not easy to get right on the homepage sometimes but a lot of visitors enter large sites on internal pages anyway. Sometimes it’s worth considering actually asking visitors what they want to see on a website and you can do this easily with a survey or poll. Could be worth offering some sort of incentive for them to take part such as a free report or gift.
Neill Cook recently posted..How to Make $1,000+ From Just One ArticleMy Profile

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Mark
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Neil, survey funnel is a plugin that does that, dependign on the answers they give they get a different question, this allows you to really drill down and then place people on the right list.. you can then target the emails to exactly what they want.

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Glenda

This makes so much sense. This is why when we choose a product to market we need to look at it from all angles and ask ourselves: Now just what kind of problems could this possibly resolve? Then pick the one with the hungriest crowd and target it. The biggest crowd is not necessarily the hungriest.
Glenda recently posted..Purpose and ProductivityMy Profile

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CarlB

Totally agree with you about targeting niches closely and working a smaller list. Video marketing is where i am having a lot of success, and also like you with golf having some affinity or connection to the niche helps a lot.
CarlB recently posted..Google Penguin A Study on Link ClassesMy Profile

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Video Information Producer

Hi Mark what you write about here is right on the money I know this because you are one of the successful ones – except I would add surely its also about the traffic you can generate to get those people who might be on the same wave length as the affiliate product your trying to promote, the way I’ve experienced affiliate product promotion failure is this – I spend a few hours every day making sure my websites are on topic and SEO orientated – then I have a process of marketing to the universe of eyeballs – using up to date purchased membership based promotional software and at the same time with the flick of the mouse loading a browser full of bookmarked promotional links that I use to get those new post page links out there to every conceivable social miss-match (depending on topic) of online folk gatherings every time I compose a new post because I’m thinking search engines, SEO, keywords, back-links, traffic, comments, feed-back, etc, etc, etc, and yes I’m guilty I forget about the “like-minded credit card at the ready live real life person” – But still even after taking in what and how you wrote your informative content here – any website being of content, video, even content and video or audio information, still has to be in certain places online for a person to come across it in the first place – So my question is surly there’s more to this topic than feeds the eye of the buying beholder… now where did I save that double barrelled promotional shot-gun software again

Regards
Phillip S

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Doug Prentice

Hi Mark
So if I understand correctly what your saying is to identify the need and offer a solution. So rather than attacking a general market, target a specific sector where you can be more accurate in your aiming at your customers.
For example, to carry on your golf analogy (although I do have some concerns about your current obsession with the game) rather than say “improve your score” which everyone wants, one would be better to select a specific area such as “keep it straight off the tee” or “read greens better and take fewer putts”.
This could then lead to a multiple sales strategy i.e after you’ve bought my “keep it straight off the tee” course, implemented and had good results you’d be much more inclined to buy my ” read greens better and take fewer putts” course.
So , given that most of us have multiple problems within the same area, a series of related small niche products could be a better model than a single one size fits all product.
You’ve really got me thinking now.
Best regards
Doug
P.S. I’m not sure about all this super fitness for golf – my role model tends to me more in the Miguel Angel Jiminez style!

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Mark
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Doug you got it… once again keeping with golf, Roger Fredricks offers a product on flexibility for golf, greater flexibilty = better shots = lower scores. If he just said I will help you knock 10 shots off a round then he would be in a packed market, instead he is talking to the maybe 1% of golfers who know already that greater flexibility will help their game.

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Don Crame

Hi Mark, good post as usual,and yes I am just as guilty as I only think about the 4 stages you mention. I agree you have to be a psychologist these days just slapping together reviews as per my website is not enough I (we) need to get inside the potential buyers mind,we can all think of great keywords to get them to our site,but that’s just the start, we need to hold them on the site and convince them that this, our product, offers the ONLY solution that they NEED.
Keep the tips coming.
Don

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Joanne

Fantastic and well put post-someone like me needed to hear that….kinda like the “you can’t be everything to everyone” line we grow up with. You’ve got me thinking (and gee, I POSTED…) good job Mark! I’ll be re-reading this post long into the future.
Joanne recently posted..The iZen Bamboo KeyboardMy Profile

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Laurie Lacey

Hi Mark,

A good post, but you just don’t get it, do you Mark? Now, listen to me, because I believe in the “short-shot” method!

You see, this is what I do:

1. I finds myself a. . . a product
2. I then goes about setting up my Blogger blog
3. I Writes myself a…a review
4. I don’t bother with the traffic – what’s the use, anyway
5. So, then, I just sits back and enjoys complaining to my friends and wondering why I don’t sells anything, while I sips on my beer! Oh, it’s a great life, Mark, I’m telling you that much!

That’s the short-shot method of affiliate marketing! No need to worry about Google, ’cause you don’t bother with traffic, anyways!

Yours sincerely, from the hills of Nova Scotia,
Short-Shot Laurie

p.s. Seriously, Mark, I enjoyed your post. Keep up the good work! 🙂

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Mark
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Lol..you almost got me there laurie

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Cindy

Hey Mark,

I see bribery DOES work as you already have surpassed that 10 comment mark!!! LOL

Anyway, thank you for reminding me that the narrower focus may just be just what I need to increase my sales! If I’m going to be writing my posts for every kinda coffee drinker, I’m gonna miss out on the ones who are most interested in espresso’s, thus my Jura Capresso Impressa C5 coffee machine…

Keep up the good work, Mark, as I love to come to your blog to get “down to earth” common sense advice from you!

Thanks!
Cindy
Cindy recently posted..The Perfect Cuppa With A Jura Capresso MachineMy Profile

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Ade

I think everyone evolves as a marketer. When you can master the medium on which you present your message – the internet and a website – then you can concentrate more on the message you put out. I’m trying to figure out who I’m talking to more now than ever before. Also when you go down this route, I imagine you will put up fewer websites and be in less niches which is always a good thing for your sanity imo.
Ade recently posted..Evolving As An Affiliate Marketer – Are You A Dodo Or A Galapagos Tortoise ?My Profile

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Ed

Yeah; it gets back to the old one-two of finding out what people want (not what you think they ought to want) and give it to them. That’s actually best effected by asking them what it is that they want! One can get some rewarding surprises doing following said procedure. And I’ve just discovered SurveyMonkey which helps with that splendidly!

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