Keyword Research-Focus On The Right Longtail Keywords For Quicker Results

Longtail search

Longtail search

This should have been yesterdays Monday tip but I was away at a friends wedding over the weekend so i had to miss out yesterdays post!

There are tips and tricks in Internet Marketing that we all learn and then often forget, misunderstand or ignore. Longtail keywords seems to be one such thing.

Many people think that they are using good longtail keywords but they then find that they aren’t getting traffic for them and they aren’t ranking for them, but they don’t understand the reason.

People often like to give a set formula for picking keywords (I’ve done it myself in the past)  something like:  over 10,000 searches per month and less than 1000 competing pages. So you go and find keywords that fit into this set formula and sometimes you rank and sometimes you don’t .

The big problem with this is that a lot of the searches every month are done by internet marketers like you and me,  In researching this blog post I did 5 searches for “how to get a six pack”  Every marketer building a blog on the same topic has also probably done a search for the same keyword.

So of the 33,000 searches each month how many are genuine people researching how to get six pack abs and how many are people like you and me?

Thats not the only problem..ohhh no

How many people searching for “how to get six pack abs” do you think are going to spend money on getting 6 pack abs?  If they are searching for that term there is a good chance that they want free information, so unless you are giving a way a free book on tips to get 6 pack abs then you are wasting time targetting them.

That’s the problem covered now whats the solution?

As I pointed out in last weeks post about affiliate marketing  you actually know the answer yourself. When you search online for information about what to buy what search terms do you use?

Review Of…

Equipment that will…

Best Program to..

etc..etc.

The longtail keyword  “Best program For Abs” has only 590 searches a month but most of those will be buyers  (bet that search number increases in the next few days!!)  It also only has 54 relevant results in google.

longtail keywords

Using a keyword like that means that to get on the front page of google is relatively easy, in fact it took me less than 6 hours to get a keyword onto the front page of google last week when I was running a test, I didn’t even bother with getting any backlinks, just a few tweets and some social media.  (it wasn’t even all my own content as it was a curated post)

Why not try it for your next blog post, find a long tail keyword based on what you would use when you are buying or researching buying online with less than 800 searches a month then do the following:

Create a 400 word post with the keyword as the title

Add a relevant graphic

Add the keyword to the first sentence and the last sentence at a minimum, no need to have more than about 0.60% keyword density

Tweet the post and add it to any social accounts you have such as Facebook, Google+, Linkedin etc

If you have a Typepad account or a WordPress.com add an excerpt with a link back to the original article (these will be ranked in google in under 10 minutes!)

Thats it … thats all you need to do to start with.

You may well think that 500 searches a month isn’t enough to make you money but believe me 10 posts ranking on the front page of google is way better than 1 high search phrase ranking down on page 14 or 15.. consider what will give you more authority in the long run?

So give it a go, I am more than happy for you to post your results below.

Speaking of commenting, each week I am picking one of the best comments and giving access to one of my products as a thank you (there must be a minimum of 10 comments!!) Last weeks winner was Mike Sargent, who chose 3 months access to WPGoldmine. Well done Mike.

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Mark

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27 comments
Shaun Baird

Mark, I want to thank you again and again and again for staying ahead of the game and being a true leader in the field of making money online ethically and in an honest manner. Hand on heart if it wasn’t for you I’d still be doing stupid “get paid to” schemes that lost me thousands years ago (as well as many good friends of mine).

I’m liking this blog post. I’d buried the idea of doing Internet Marketing since Google’s latest round of animal antics, but Ive still sen many of my sites hanging around on page 1 in the search engines, so guess what I’m gonna be doing next 🙂 A few good tests using this method.

I don’t want anything free because you’ve already given me so much, so thanks mate.

Shaun
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Shaun Baird
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Dumb question mark… are you conducting that search with or without quotes in Google 🙁 am finding several phrases wheres theres only 1 result in Google when I put quotes around the phrase, but without quotes its millions
Shaun Baird recently posted..Another update on my internet marketing journeyMy Profile

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Mark
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with quotes as i want to find the exact number of pages I’ll be competing with. Go to the bottom of the page on google and start clicking on the 1,2,3,4 etc you want to get tot he last page… you’ll be surprised how the number of competing pages change once you get to the end

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Rose

Spot on Mark.

I think we have become so obsessed with what we think Google want, (we’ll never really know) and forget to consider what PEOPLE want.
Rose recently posted..May 29, Skin Talk Newsletter – Great Information And TipsMy Profile

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Joanne

As usual, you are leading us down the right path…and reminding us to “mind” our ADHD…by not paying attention to all the shiny things down the IM road and do build a business properly. Thanks for the post!
Joanne recently posted..Eco-Friendly…Breaking It DownMy Profile

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Kathleen Gresham

You are so right. With the dizzying amount of “expert” advice thrown at us every day on SEO, it is easy to forget the basics. Thanks for making it easier.

I have more SEO advice than I know what to do with. I really appreciate this no-nonsense approach.
Kathleen Gresham recently posted..Writing on Both Sides of the Brain: Breakthrough Techniques for People Who WriteMy Profile

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Terry Hatchell Reply:

Hi Kathleen –

This isn’t really a reply, rather I want to 2nd what you’ve just said. When visiting blogs and the like, it’s those simple to understand and well explained post (like this) that I really appreciate. This isn’t just good information, it’s a great role model too! Keep up the good work Mark.

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Sue

Thanks Mark,

That makes complete sense – long tail is important and I know I’ve been guilty of targeting the wrong keywords (more than once!) . It really does pay to put yourself in the mind of a searcher – a few extra minutes up front, thinking about what your visitors are really looking for can only result in GIVING your visitors what they want while making you more sales – plus everyones happy!
Sue recently posted..Picking The Best Car Insurance QuoteMy Profile

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Mark
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Great point Sue, giving you readers what they want/need is of prime importance

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Alex

I think this is the nub of it Mark, “10 posts ranking on the front page of google is way better than 1 high search phrase ranking down on page 14 or 15”. It’s not clear what a long tail is though or rather how long is long. The key is to get the post you write ranked well and I guess it’s trial and error!
Alex recently posted..Superfoods in ActionMy Profile

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Darryl

It seems that looking for the longer tail, buying keywords would also speak to going wide on one’s site rather than just focusing on those optimal keywords. This is what Patrick Meninga (the guy who sold his site for $200,000) did working feverously to add over 1,000 posts to his blog. Google loves large sites, so large plus optimized for buying keywords (easier to rank for) would mean $$$$.

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Wally

Great post Mark, and these techniques DO work very well. I’ve been trying curation lately and getting ranked for those long-tail product keywords is immediate and so easy to do….IF you do good research.

Just a question though about “Add the keyword to the first sentence and the last sentence at a minimum, no need to have more than about 0.60% keyword density”…

You meant “maximum” right?

Great post as always!

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Mark
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No minimum, you should have it in the first and last paragraph at the very minimum.. you can always have it elsewhere if it fits naturally but there is no need to constantly add the keywords

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Mark

Hi Mark

Have you tried monetizing this method yet?

I am experimenting with this technique now on a couple of mini authority blogs that I set up and have seasoned for 3-6 months. They get from 10 to 300 visitors per day, including lots of image searches. These sites have no monetization on them yet. They are how-to and free pics/clipart/pattern sites.

I am now posting media-rich curated content to long-tail keyword optimized posts. I am split testing various monetization methods within those posts, e.g in-content affiliate links, eBay auctions and Amazon ads.

Too early to gauge results, but if it is profitable it will be a great way to leverage the trust that many of my old sites have now gained with Google.

Thanks for the great post and please keep us updated if you test further.

Mark
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Mark
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Good Monetization depends on how well the monetization ties in with the keywords. Get it right and you’ll do very well..it’s all about testing different products and methods

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Peter

Mark, that’s a winner of a post! After years of buying course after course (and I still do) on internet marketing strategy, you have cut to the chase and cut out the fluff to get to the nub of the matter. I’ve been reading about ‘long tail keywords’ since forever. I have every major keyword research tool on the planet, pretty much. But in the post-penguin world, pulling together a ranking strategy requires an understanding of what Google wants, what the user wants, and marrying these two together so that they make it ‘worth while’ doing in the first place.

Add a decent mindmap and you’ve got a saleable product, or a great list-building giveaway!

It’s good to spend a little time being sticky on your blog (Google likes it when people hang around) and to take note of how your site is so well optimized not just for the user experience, but for interaction which helps to give the blog authority, and send out the right mix of social signals to be picked up by the engine’s tireless bots.

What you did not mention though is the role of video, images and user genererated content and if I were going to try and sell an ‘abs’ product (which I am not!) I would certainly include Youtube and Pinterest in the traffic driving mix.

Thanks again for a good post. I have cut and pasted the nub of your strategy into a doc in my ‘traffic generation’ folder 🙂

Peter

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Mark
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Thanks peter, you are right about video and images, I was actually going to do a video to go with this post but got distracted :).

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Cindy

Hi Mark,

Thanks for the reminder of using longtail keywords as I have about 30 sites without using longtail keywords on any of them and I sit here and wonder why am I not making any sales?!?! Well, DUH!!!! It is because I have not optimized for the “buyer” keywords!!! So, now my question is — Should I just start over from scratch or can these sites be salvaged with doing some longtail buyer keyword posts?

Where did I go wrong?? When did I forget all about the longtail keywords lesson that I was taught just after I started in IM?? All I can say is THANK YOU Mark for setting me straight once again!!! 😀

Thanks!
Cindy
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Mark
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No need to start from scratch in fact you’ve built yourself a good base to work on. Just start adding posts with good buyers longtail keywords and you are going to start to see the difference

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Leon

The term “paralysis by analysis” has become a bit of a cliche, but nonetheless, it’s still very true.

I’m still a newbie, so spend a disproportionate amount of time analysing things like keyword research.

I end up optimising my posts with keywords that pass all the criterion, like number of searches, competition etc.

Not surprisingly, I struggle to rank and get swamped by the pros.

Your approach, keeping the buyer in mind, just makes more sense.

Back to the K.I.S.S. (keep it simple, stupid) method for me.

Leon
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Ade

Good idea to try and I like the limited promotion needed…that’s always a good thing :). What do you think of using the Google predictive text to find long tail keywords…you know, like “How to ab” in the search bar and it gives back ideas of words starting with ab. If you go through the alphabet, you can get a lot of ideas for content. I think you can even get software tools that do this for you to make it quicker.
Ade recently posted..How To Wean Yourself Off Warrior Special OffersMy Profile

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Dave patrick

Hey Mark, and the rest of the Tribe.

This is the question I write in my notebook before I start any I M project…

1. It helps me get inside the head of the person I want to talk to.
2. It helps me remember that I am talking to a fellow human.

“WHY SHOULD I CARE?”

Prosperity to the Tribe

Dave

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Kevin

Mark

Not sure if this still works despite all of the comments above praising the post. Just read a post from Andy Williams and it seems google is totally ignoring this method.

Do a search on “best program for abs” without the quotes and take a look at the results. There is not ONE result in the top ten that has that keyword in full.

Penguin is totally ignoring this method and the longtail that people have done for years is now on Googles books. Look for something else.

Here is the link from Andy Williams.
http://ezseonews.com/internet-marketing-tips/ezseo-newsletter-338/

Kevin
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Mark
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Kevin, this is one of the test i do every 3 or 4 months and when i tested last week it still worked fine.. the results might just be down to not many people focusing on that keyword or not creating quality posts. I have a blog that i can actually test this keyword on so i’ll do that in a day or two.

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Robert

This method works for me 🙂 I haven’t had any keywords that rank top 3 in Google, but I still can get more than 100 visitors for a website using long tail keywords only 😉
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Simmeon

It’s true, some people spend time researching a keyword. But miss a trick by not focussing on buying keywords. When I first started I fell short to that mistake.

Also I had an affiliate site setup for a keyword that only had maybe 100 searches a month. With 2 months I had 2 sales, it just goes to show yo don’t need massive monthly searches.
Simmeon recently posted..Simmeon’s List Building Adventure Has Begun!My Profile

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Purnima@body language training

Hi Mark . Indeed a salutary share . It is very true that in the desperation to attract traffic many a times people end up choosing keywords that have little relevance to the site’s existing content and it turn results in very less organic search traffic . I completely agree that long tail is important . Thanks for showing the right way as we many a times forget the SEO basics.

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