At The End Of The Day it’s Down To You!

Making ChoicesChoices, I hate Choices!

I had a Dinner at a nice restaurant at the weekend and ordered a Sirloin Steak and Fries, then it all started to go wrong

Would you like sauce with that sir?

Can I recommend a wine to go with that steak?

Would you like a side order of salad sir?

How about some onion rings?

Nooooooooooooooooooo Just bring me the damn steak and fries!

So Imagine my consternation when I sat down to write todays blog post and discovered that I had notes on 3 topics to choose between,

The Rise Of Visual Blogging

Why IM’ers are so Insular

Upcoming Trends In IM

Did I mention I hate choices? So I did what any self respecting choiceaphobe would do and chose something else!

Yep I dug deep into the vault and pulled out an old post from a year ago and repurposed it, I am sure some of you..well one of two might have read it but the vast majority won’t and I do think it’s a doozy of a post that raises several questions that I think we all need to answer.

Roll VT! ……………. (sorry just watched The Newsroom)

One of the most famous scenes from any film in the past 20 years is the Pill scene In the Matrix, (can you believe it’s 13 years old!) Morpheus tells Neo

 You take the blue pill – the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill – you stay in Wonderland and I show you how deep the rabbit-hole goes.

Everyone remembers that part of the script but if you actually look at the script Morpheus has some really great lines that can be applied to Internet Marketing and the art of making Money Online.

“You have to let it all go, Neo. Fear, doubt, and disbelief. Free your mind.”

“I’m trying to free your mind, Neo. But I can only show you the door. You’re the one that has to walk through it.”

Now if I am not mistaken those 2 lines sum up almost everything thats right and wrong Internet Marketing.

So lets go for a ride down the rabbit hole and see what we can find.


First choice you have to make is will you take the Red Pill or the Blue pill.


Take the Red Pill and you’ll find you have to work , you’ll need to put in the hours and the hard grind. You’ll need to learn all about the business of IM and then when you master it put in into action. You’ll have failures along the way but you’ll have build your IM business on a solid foundation.

On the other hand you can take the blue pill, take the blue pill and you can buy loads of tools that promise to make you money with one , two or 3 clicks. You are allowed to believe the hype and can liberate yourself from the daily grind of working at building an income by trying to buy your way to success. The blue pill will allow you to suspend reality and ignore that little bit of your brain that says .. This crap can’t work.

If you decided to take the blue pill goodbye, we’ll still be here when you come back poorer but wiser in a few months time.

Now that I am talking to you guys who had the sense to take the Red Pill it’s time to move onto another of those quotes I mentioned above.

” I’m trying to free your mind, Neo. But I can only show you the door. You’re the one that has to walk through it.”

I personally know some of the finest most ethical marketers you could ever hope to meet and when we talk to each other the topic often comes onto the subject of our customers. We all seem to have the same experiences and stories which revolve about people who buy our products with the best intentions , study them but them seem to have a mental block about putting them into action.  As Morpheus says .. we can only show you the door …. YOU are the one that has to walk through it.

Everyone of you who are reading this has the ability to make money online ,… YES YOU!… if you are currently making money you have the ability to make more much more. You can do it on your terms and your way.

I know i’ve said this a lot of times recently but, don’t promise the world and then deliver a small island off the coast of greenland, promise that small island off greenland and deliver the world. It’s a far better way too market and to build a loyal core of clients.

Now finally onto the last of the Morpheus quotes

 You have to let it all go, Neo. Fear, doubt, and disbelief. Free your mind.

Fear, doubt and disbelief are what is holding many of us back, even I suffer from them , and I am usually cocky and confident so I can appreciate what it must be like for someone who hasn’t had a lot of success at IM.

End VT Roll Credits……… (back to the present!)

Any lack of success in IM is only temporary if you apply yourself to it, I know lots of people who have made money then lost money online. I know many who almost religiously refuse to be sucessful, they find any number of reasons why they fail but at the end of the day it’s 100% down to you. The internet is as close to a level playing field as you’ll ever get.

If I create a site today, and someone else creates a similar site the reason one will be more successful that the other is down to the work we put in or more precisely, the work we don’t put in.

So let me leave you with this…..

In WPG this week one of our members made a post about his plans and what had gone wrong, everytime he got close to reaching his targets life would jump out in front of him and smack him down.

He separated from his wife and gave her half his online business.

He built his business back up and then had a heart attack.

He had another heart attack and had a quadruple bypass

He’s now back building his business one day at a time, and you know what it’s working,


This is part of a recent post:

June was the best month ever (This, despite Penguin misadventures), and July is shaping up to top even that.

Am I swimming in riches?


But business is booming (recession? What recession?), and my “commute” amounts to rolling out of bed whenever I feel like it, petting the cat as I slide into my office chair and boot up the PC, slip on my Rocky and Bullwinkle slippers and go grab a coffee while the computer’s booting up, and I wouldn’t change it for the world.

By Christmas, I’m hoping to surpass the income from my old job, and by next Christmas, I’m looking to double it.

After that…we’ll see. Having had two heart attacks now, and a big, chest opening surgery, I’ve taken to not planning TOO far ahead, so next Christmas is about as far as my horizon line extends to these days


Sorry,  what was your excuse for not succeeding?

Thats it for today well almost ….

Lets get Interactive

Whats your favorite Film quotes?

And for a Bonus credit…how does it apply to you  your life or IM??

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