There was a time in America’s history when the west opened up and thousands of family’s who had a relatively good life on the east coast headed west to seek a new life. They went from a place where there was law and order, rules and regulation to a place where there was pretty much no law, and it was every man woman and child for themselves.
It was sink or swim time… (That’s enough of the mixed metaphors for today)
The guys with the most guns generally won and also set the rules and regulations if they then decided that they didn’t like them they just changed them, because they could and there was no one to tell them that it was wrong.(Disclaimer ..this history lesson has been bought to you by The High Chaparral and Bonanza.. If you haven’t heard of them …get the box sets!!)
This is very similar to what we are going through in the world of internet marketing at the moment.
Why did you spend the last few years getting hundreds of backlinks to your sites?
Let me Guess because Google said that what they wanted?
Now that google have changed their mind and too many people were doing what they originally wanted they decided that it was time for new rules.
They aren’t alone in this Facebook is just as culpable and in fact maybe even more so.
Facebook has spent the last few years telling businesses to set up fan pages and drive traffic to them, this was a great idea all your fans would see your content on their walls and be able to stay connected with you.
Now they have decided that they will only show your posts to a selection of fans if you want more to see them then you’ll need to pay.
Let me go over that one again…. I now have to pay so that the people who said that they wanted to see my posts can see my posts!
Does that sound just a bit wrong to you?
If you want to know more about that little doozy then check out ed dales excellent post “There is Something Wrong In The State of Facebook”
Personally I don’t mind paying something after all Facebook is free, I do object to them encouraging us to get fans then making us pay for the privilege of getting out content out there. Charge me $10 – $50 per month for a fan page I’d be happy to pay
The algorithm that controls this Edgerank is a good idea as it is supposed to help keep our FB walls keep relatively free of crap but it’s not perfect, far from it, It relies on other people to give FB input on what it should display
I like to keep upto date with IM stuff and SEO stuff so i’ll happily read anything on my wall about that but the problem comes when my friend and fans like cute kitten pictures .
So my friend Sarah has a cute cat picture and she posts it and all her feline loving friends think it great so they “Like It” and comment saying things like “awwwww cutuuuuuutttttteeee” Facebook’s algorithm thinks wow that’s popular look at how many people commented and liked it in the last 3 hours I had better share it with lots more people.
At the same time my friend John shares a really important report on how Google are changing how the deal with link spam. 3 people “Like It” the algorithm thinks that it must not be of much interest so I won’t share it as much.
The end result is that we all get lots of cat pictures and very little important information… It’s a lot like news stations who believe that Lindsay Lohans latest escapade is worthier news than hundreds of people dying in Aleppo over night.
Right that seemed to go off track a bit didn’t it!
The point is that a few big companies are making the rules and changing them when they want, they are big enough to do whatever they want and no one is going to stop them. There is very little law and order in the internet at this time , it will come but until then we have to regulate ourselves and do the right thing.
So what are you going to Like Today? A picture of a kitten or some good content?
So lets start to try to bring a bit or regulation to the Wild West by becoming our own regulators it’s simple to do and doesn’t take much time:
If you like something then share it (yes even cat pictures )
If you like it or don’t like it and agree or disagree then comment and give your reasons and opinions.
If you come across spam then highlight it
If you don’t like the emails someone sends don’t just ignore them unsubscribe (yes even mine, I’d rather you unsubscribed than ignored them)
It takes very little time and Imost of the steps above will indicate to Google and Facebook that the post/video/cat picture has value .
For cool pictures of Kittens check out my Facebook page http://www.facebook.com/MarkThompsonIM and of course Like it….if you like it!
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