New Google Update – Yawn

By Mark / August 29, 2012

So there are rumours of an impending Google update coming very soon, I thought that instead of joining the hundreds of blog posts that will be written after the update  I’d try to get googles updates into perspective before it happens.

Do you think that your Mother worries about Panda’s or Penguins? Does she even know that Google does updates? I seriously doubt it.

All she cares about is what appears when she types a search into the search bar. Once she does that all she wants to appear is the most relevant search results.

Google also wants the most relevant search results to appear as well.

Only me, you and SEO companies want something different to appear.. We want our sites to appear. So what do we do to try to make that happen?  We try to game google and trick them into putting our content as high as possible in the rankings even if it isn’t the most relevant.

It’s all a game and you know what?  We are about to lose.

Maybe not with this update or the next but the writing is on the wall google is getting closer to finding a way to ignore blatantly obvious SEO factors and to work out what is the most relevant result.

How easy is to to track the links to a particular site?

I can do it a minute or two and then it takes me time to work through them, But I can usually tell within a very little time what method the site owner is using to generate links. If I can do that don’t you think that googles far more intelligent engineers can create an algorithm to do that for Google?  Is the Atomic Weight of Cobalt 58.9?  Do Bears do what bears do in the woods?

Last Night Matt Cutt’s from google tweeted (BTW you know you are an Marketer if you Know who Matt Cutts is!)

 

Now I’d hate to read too much into that but if SEO companies put out videos showing how to game gogole and google are watching them ..it doesn’t take a whole lot of brain cells to know that Google know pretty much every method of gaming the system and know how to counteract it.

Look guys These SEO dudes are using blog networks built on wordpress… ohh no we’re doomed….

Hang on why don’t we just discount lets say 90% of all the same anchor text links that come from wordpress site..

Yeah that would work.. right who’s next for Air Hockey

Seriously I can see a day not very far in the future where there won’t be a need for any SEO apart for getting the basics right on your site.

Create Quality content and make it simple for goggle to know what your content is about and then syndicate it  (Despite what you might read syndication is not duplicate content!)

Use social media to spread your message. Time spent learning how to get people to see your message on facebook and youtube is time better spent than trying to get ranked on google.

Thats obvious isn’t it?

People spend a lot more time on Facebook and YouTube than they do on Google (or Google+). One of the first rules of business I learned was always check the footfall before you open a shop. In a previous life I would spend hours comparing how many people passed potential shops before we opened one, If you didn’t have the passersby then no matter how cheap it was it was a liability.

Thats just some food for thought…I hope the update doesn’t affect you too much… as for me I don’t care about google any longer.

If you use a link network just make sure you read this… http://www.thegooglecache.com/white-hat-seo/detecting-undetectable-link-networks/

Over to you now let me know what you think and feel free to share 🙂

 

 

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Mark

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8 comments
Simon Quance

Refreshing perspective… thanks.
Simon Quance recently posted..How Google can win social (for now)My Profile

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Axel

You are right SEO is on the way out. You hit the nail on the head. We – consumers hate it. More so we negative flag those offers in our brain. And here is a very different aspect why there is only 5 – 10 years until it is entirely eradicated. http://socialmedia-academy.com/2012/02/why-seo-will-be-gone-in-5-10-years/

Good post Mark
Axel
Axel recently posted..Can social selling revitalize the image of sales?My Profile

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Ade

Wow, looks like you’ve created a creature out of an Hieronymus Bosch painting…..and the SEO companies are the folks being burned in pots and spit roasted.

Is Google effectively admitting that machine intelligence can’t deliver good results….or at least for the top 1%…and that human intervention is the only way forward. It seems like they are either getting their own staff to monitor the serps or using online social networks. It must be a worry for traditional SEO companies…adapt or die.
Ade recently posted..Building A Robust Business With Real Authority Sites – Interview with William AllenMy Profile

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David Staub

As a user, not an internet marketer, I would love the result you are describing. Unfortunately, while Google may be weeding out poor sites that rank based primarily on links, the search results now seem to be full of multiple links to the same sites. This is happening over and over across a broad spectrum of searches. I frequently find that the top 20 or 30 results may represent only a dozen different sites with many sites listed for 4, 5 or more different but similar pages. For example, if I am looking up a medical issue, WebMD might come up a dozen times in the first few pages of the results, I think most searchers know how to navigate a site so this pointing to a large number of related pages within a single site is NOT user-friendly.

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cramarc

The star trek nerd in me says we need to start a united federation of web sites on a five year mission to unite the entire internet under the auspices of the federation. We would help each other out in mutually beneficial ways. But in order to join the federation, a site has to block Google from indexing it. Facebook is already doing this. They don’t need Google for a good user experience. It’s time for the rest of the internet to follow suit. Here’s to a Google free internet.

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Meena Thakur

Oh yeah the day is not far where site would be ranked only by Onpage SEO.
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John Lenaghan

I think you’re right – Google doesn’t care about us at all. And that includes not caring about our money for Adwords and other such things. We’re small fish, and the time & hassle they save by not having to deal with us is probably worth more than the money they lose. Focus on the big fish, who spend big bucks – often with the goal of “branding” rather than ROI on the ad.

And the constant race to stay one step ahead of them is a waste of time. Either choose to work within their rules, or do as much as you can to wean yourself away from them. Keep taking advantage of what they offer as long as it’s working, but prepare yourself to not need them at all if they decide they don’t like what you’re doing.
John Lenaghan recently posted..New PLR Packages This WeekMy Profile

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Frank

Interesting Article. I was building Niche Sites initially but I didn’t like relying on Google so much. There’s only so much you can do with a 5 article site. I just started building an authority type site that will be much easier to promote on the social media networks. I like what you said about promoting your website rather than getting bogged down with SEO. Create quality content and promote it.
Thanks Mark

Frank
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