So You Think You Have a Plan?

By Mark / September 11, 2012
So you have a Plan

So you have a PlanWhy do so many projects fail in the Internet Marketing world?

First off a bit of full disclosure, I’ve had several projects that got so far and then ground to a halt.  In fact there have been 2 major ones in the past year. One which cost me over $1,200 in development which failed because of totally incompetent software developers, and a second one that was far bigger than I appreciated when I started it and has had to be put on the back burner until I have more case studies to hand.

I know I am not alone, I can pretty much guarantee that everyone reading this has a few domains they bought and have done nothing with.

So before we go any further have a think about what you have planned in the last year and haven’t followed through on, websites, products, advertising campaigns, etc.  If you have less than three then you are either very efficient or you aren’t trying hard enough.

So lets look at how to improve the chances of you fulling and completing a project.

 

What Are The Goals Of Your Project

Sit down with a pen and paper (yep they still work) somewhere quite and work out what you actually want to achieve with your project. Dig deep. Do you want it to generate $100 a day or $10 a month or even a $50,000 income over a year etc. Now what your goals are before you start.

Then make sure that the project can actually deliver. A 5 page AdSense website about exercise balls isn’t going to earn you $5,000 a month. so research your market.

 

What Metrics Will You Use to Measure Success

How will you measure your success? You may only make $100 a month when you wanted to make $1000 but you may at the same time had generated a 5000 list of subscribers that you weren’t expecting. Your success might simply be measured by converting 2% of all traffic to buyers when you can do this regularly then you just need to increase the traffic.

Wise selection of how you measure your success will help you achieve it

 

What assets do you already have that you can use

We all have assets that can be used for several projects everything from graphics in .psd format that can be changed in photoshop to plugins we can use to help achieve our goals. You may have subscribers to a list that you can leverage or twitter followers and fans on a facebook page which can be used to help you project get moving.

We all have assets we just sometimes don’t know it!

 

What is Your Exit Strategy

So we are a few years down the line and your project is successful what are you going to do to leave it behind and focus on other projects or living the good life? I know friends who make a very good living from projects and businesses they created years ago the projects pay for a really good lifestyle but they are tied to them  and if they stop developing or working at them  the income stops.  No one wants to work 12 hours a day for the next 10 years.

Do you really wan to be writing content for a website in 10 years time?  Or answering support calls.

Plan and build your project with an exit strategy in mind, even if that means not branding it after yourself…  (i.e look at the title of this blog…no exit strategy there unless I just abandon it!)

 

What is Plan B?

So you’ve created your project, site, product, etc. You do have a plan B don’t you?

Even with the best planned projects things will happen that may prevent you from completing it, so what are you going to do?

You can’t throw away all that work. Well actually you can but there are alternatives…there are always alternatives!

How can your project be recycled or sold on to others? Can you get an outsourcer to finish it for you or convert it for you?

Can you sell it as it is or use it as PLR.

Get yourself a plan B!

 

It’s Contest Time Again…

I am releasing my next product which is about converting You tube Viewers into Subscribers, Buyers and traffic you can win a copy by simply visiting this facebook post ans telling me what you think the most important skill in IM is

Whats The Most Important IM Skill?

Good luck and if you’d like to get notified of more competitions and IM related “stuff” be sure to like the facebook page!

Have a great week!

 

 

About the author

Mark

https://plus.google.com/me/posts

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13 comments
Sue

I will also post on Facebook, Mark, but I believe mindset is the key.

Sue
Sue recently posted..Struggling to Find Potential Clients?My Profile

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Mark
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A lot of people said Mindset and Focus.. I feel a post about the pomodoro method coming on

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Jim Cottone

I agree that mindset is a Key factor but there are many others also. In my opinion the number 1 answer would be the ole Persistence and persistence alone will get you to where you want to go. You just have to realize and accept that with persistence you will become a different person before you end up in the winners circle.

If you want to change your world then the best place to start is with yourself.

If anyone thinks But I don’t want to change then learn to be happy with your job.

p.s. Mark, not sure why the test feed isn’t working but when I enter my site with just the /feed I get the posts? Now I am wondering if there is a setting in optimizepress I need to change?

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Mark
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The feed for a site is usually just /feed. I don’t know of an OP setting for other feeds

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JulianMac

Hi Mark,
Great post one of my problems has been spending to long on planning my project (18 months on n off)
Guess I now need to move on from the planning stage.
Btw just read your I Can report- Awesome , which I had seen it 18 months ago

Will post on fb but most important skill is speed
Ah the irony of it 🙂
Regards
Julian
Ps what’s the plug in you use for the twitter username?

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Mark
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Thank you, Glad you liked I can…. Go on just start your project.. today!

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JohnTheJock

Hi Mark,

Another good post, and very timely for me. I’m trying to do too many at once, so I really need to FOCUS.

I’ve just started a new blog Mark, and I put your feed for this blog on, as one of my favourite 3 internet marketers. I hope you don’t mind.

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Mark
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Thanks, I don’t mid at all!

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Tim Goodwin

I am with you on the failed projects… I have ditched (put on hold) one idea this year that I’ve gone through two incompetent (lying) developers and about $2K… still keen on the project, and my MVP continues to show that the idea has promise!

Normally most of my projects have to get done in 30 days or less or I just simply lose enthusiasm for them…

I think one of the biggest challenges most new IM’s have is they try to conquer the world with their one idea… trying to solve everything in one product… Most of the time a tighter focus with easier outcomes for the person buying the product will be a better/more successful product.

Great stuff as ever Mark

Tim
Tim Goodwin recently posted..Had It With The Old Google DanceMy Profile

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Mark
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You won’t believe this but I actually have a few products created that all that needs doing is a salespage etc and I can’t bring myself to do it!

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Tim Goodwin
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Been there! Actually have one right now with Paul Mort that is so close to being finished it hurts, and the product is a sure fire 1K a month on auto! too much distraction on other stuff!
Tim Goodwin recently posted..Had It With The Old Google DanceMy Profile

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Andrew Peacock

Hi Mark,

Glad to see you, your family, and the house was OK after the fire. A fire coming at 30m/s is a freaky thought. I’ll send some new pants over for you 🙂

Great post. I’m pulling together my plan for global domination, so this is a timely post. The most important thing for me was to learn to actually finish things, not leave them 90% done because the remaining 10% is the boring stuff.

Andy
Andrew Peacock recently posted..So how prevalent is double opt-in?My Profile

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Mark
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Thanks Andy appreciate the pants!

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