Facebook – What You Need To Know

Grab a Coffee this might be a long post, but it will be worth it and there a free report for you if you make it to the end!!

Over the weekend while checking my stats I noticed something strange, over 10% of my traffic was coming from Facebook. Ok that might be not strange to you but remember that it was only about 6 -8 weeks ago that I actually decided to try to get a grip on Facebook and learn as much about it as possible.

I am sure that many of you feel as I did that Facebook is great for keeping in contact with friends but as a business tool it sucks.

I am not ashamed to stand up now and say… I was wrong.  If you take time to go and learn how you use it it can be an amazing resource and a great business tool.

Leave Your Marketing Hat At The Front Door

First off it’s not a place to go and try to make sales right up front.  You won’t  You might get lucky and make a few sales but the real income is in building relationships just like list building.  Having said that I actually made $90 in sales in 48 hours while spending about $40 in advertising while I was testing something…and testing is important.

However  99% of the time selling won’t work because people don’t got to facebook to buy, they go to be entertained and socialize.  Consider it like this.  When you go out to have fun do you go to Walmart or a nice bar? When you go out to shop do you go to a nice bar or do you go to Walmart?  See where I am going there?

Now just supposing you go to that nice bar and you are sipping cocktails with your friends and someone you don’t know walks up to you and say’s ” Buy This iPhone 5 it’s awesome”  are you going to buy?  Probably no

If one of your friends or someone you know says, “Hey this Iphone 5 is great look at all the stuff it does do you wan to buy it ?” The i suspect a few of you would buy it or at least consider it if you were in the market for one.

Like Me Like Me!

So lets forget about selling on Facebook for the moment the thing we want to do is to build up fans and likes because initially these are all that matter

So first off lets look at why likes are so important and easy to get

 No information required. Like trying out new pickup lines in a bar or other public place, nothing’s exchanged. After a participant clicks to like a page or post, nothing else is required. Unlike email or text messages, nothing is pushed to them via a communication channel.

Allure of potential discounts. For most consumers, this is the connection they’re seeking. It’s like wondering whether you’ll exchange phone numbers with someone you’ve just met. For marketers, the challenge is that they need to attract prospects to Facebook in addition to offering lower prices. This is a double whammy! It translates to lower margins and trains customers to wait for better deals.

Desire to interact with other fans. As a marketer, you need to get over yourself. Users fan you to engage with others with whom they share similar interests. In this case, you’re just providing the social media drinks – in a manner of speaking.

Gets them attention. Likes are a way to get enhanced information and other goodies without any commitment.

Makes them look good. When it comes to romance, everyone wants to look his or her best. Depending on your product, a Facebook like may reflect well on how they’re perceived. Yet for marketers this is a zero sum game since it’s not the same as buying and using a designer handbag, for example.

 

How To Use This as a Marketer

 

Show up at the Facebook party. Let prospects and customers check you out while they’re in the research phase. As the 800 pound gorilla of social media, Facebook warrants attention. It’s important to stake out your turf for branding and competitive reasons.

Offer valuable content. Provide context in the form of useful content that educates and entertains. Also, ask prospects and customers to contribute to the conversation and content. If you’re too overzealous in your Facebook interactions, they’re gone.

Strike up a conversation with prospects, customers and the public. Contribute to the interaction as you would in any social setting. Also, let visitors talk to each other. In addition to answering each other’s questions, they want this interaction. Just create the forum.

Be ready to seal the deal. Make sure prospects and customers can purchase once they’re ready. Whether you use f-commerce or another option, streamline the purchase process to the fewest steps possible or you risk loosing the sales.

Offer good service to your customers. Consumers often cite this reason for connecting with brands on social media. To this end, have employees engaged on Facebook and other social media platforms who can respond to customer questions via written responses.

 Source

Still Not Convinced?

But if that doesn’t inspire you to start using Facebook maybe this will.

I have in the region of 700 Fans, (Thank you!) I recently posted an image on my wall and asked people what they thought was the greatest skill an IM’er should master, that post was seen by over 9965 people. You see on Facebook people share interesting /good information. When was the last time someone shared one of your emails?  You can see the post I shared at:(http://www.facebook.com/photo.php?fbid=430656400313428&set=a.407475025964899.84314.156835394362198&type=1)

It’s All About Perception Baby!

If you email people 2 or 3 times a day , you’ll lose most of your subscribers pretty quickly Facebook is totally different people like to see 2 or 3 good nuggets of bite sized information. You see it’s all about Perception.

People perceive that emails are sales tools , however they perceive that Facebook  posts are generally interesting and entertaining, keep within your niche and people will continue to look at your content. Don’t give them a reason to unlike you and you will continue to be able to put your messages infront of them AND their friends.

 Development is the Name of The Facebook Game

Facebook is still in development which means things are changing and developing, very recently they changed their notifications API which gives you the ability to send notifications to people who have signed up through and app.  You can read about it in their developer blog (http://developers.facebook.com/blog/post/2012/08/31/reach-users-1-1-with-the-notifications-api/)  However the bottom line is that it makes it potentially easier for you to communicate with people when you something important to tell them.

For example if you look at the 2nd item down in the side bar, at the moment it’s just a simple button and I’ve not added any information or offers around it as I don’t want to draw attention to it yet.  However the simplicity hides what is potentially the most powerful subscriber tool on the site.

Think Like a Marketer

Time to put your Internet Marketing heads on for just a short time and think like marketers.

Imagine if you had a simple tool that when pressed added people to your email list,

ok thats cool but not unique.

How about if it  also added the email address they used for Facebook which is not some throwaway email address, chances are it’s one of their main ones.

Ok thats a bit cooler

How about if it also connected you to them in Facebook at the same time

Yeah now that would be very cool…

What if every time you wrote a post or had something important to say you entered a message in the back end of your blog and it appeared in their Facebook account under notifications….

Oh yeah now thats ultra cool, and that’s exactly what Leah Butler Smith’s FB Lead Genie does. I love plugins like this as they are right at the cutting edge and allow you to think out of the box and also do things that no one has thought about before…

 Round Up

Internet marketing is all about getting your message in front of as many people as possible and thats what Facebook allows you to do.

I promised you a free report for wading through this post, one of the members at WordPress Goldmine Dean Martin (he’s heard all the jokes!) has just written a guide to getting started with Facebook pages. You can download it here: http://imdeanmartin.com/SocialMediaMastery.pdf  Stop by his blog and say thanks !

This blog post has hardly scratched the surface of FB but hopefully it will have inspired you to find out more.

Thats it for this mammoth post… I hope you coffee didn’t get cold and you got to the end…

Please share the post and if you haven’t yet done it, click that little box to the left and like this blog on facebook you’ll get some great offers and contests and lots of useful information

 

Comments

  1. says

    Mark:

    Great post as always. This one really hit home for me. Like you, I’m really late to the social media party but you’re still leaps and bounds ahead of me. Until recently, I’ve always poo pooed social media as an old-school SEO guy. However, I’m finally coming around and am planning on hitting social media hard in the coming weeks. Thanks for the link to the free report. It should provide a great primer for a social newbie like me.

    Travis Van Slooten
    Travis Van Slooten recently posted..How To Get More Customer ReviewsMy Profile

    [Reply]

    Mark
    Twitter:
    Reply:

    Travis, It’s hard on us old school guys but I think we need to bite the bullet and get our hands dirty!

    [Reply]

  2. says

    Hi Mark
    Great post. I’ve been trying to figure out Facebook recently. I’ve known for a time it’s something I should be doing but really tried hard enough to grasp it. Some great tips in Dean’s book. Thanks a lot for that.
    Looking forward to more tips and tricks.
    Best regards
    Doug
    P.S. You seem to removed Sticky List Builder from your blog- any special reason for this?
    Doug Prentice recently posted..Spray Tanning – Your Questions AnsweredMy Profile

    [Reply]

    Mark
    Twitter:
    Reply:

    I love sticky listbuilder , the only reason it’s off at the moment is that I am testing different things.
    It will return!

    [Reply]

  3. says

    Afew FB tips for newbies: Be very careful when adding people to build

    friends, build from within your own friends or friends, (leave Fb’s rh

    column invites alone), and send a ‘file’ invite message also with the

    friend request: “Hi, I note you’re a friend of xyz I’d love to be your

    friend blah blah”), this breaks the ice. Try for 5-6 people ‘2-3 times

    a week only’ cos FB penalises you bad for 10, 15, 30, 45, 60 days a

    time. Post extraordinary images on a theme wise, tag to max 5-10 others

    & rotate friend selection, don’t spam! Make comments, like, wish b’day

    greetings from 3-4 saved file images and change your cover shot more

    often than your head shot. If making a photo album, make them ‘album

    stories’ & write interesting copy. Post that sunrise/sunset or cute

    animal image, smile, be selective always with new friends and you will

    have a great social life! Don’t stay out too late, you have work tomorrow.

    [Reply]

  4. says

    Great post Mark.

    I’ve always thought Facebook was just a drain on my time and not worth the effort, but it seems lately that everyone is jumping on the FB bandwagon.

    I can see where you’re coming from here, so I’ll go download Dean’s report and give it a shot.

    Now, where did I store the picture of that cute little puppy?

    [Reply]

  5. says

    For me is Facebook still very new – until recently I refused to even create an account there (I didn’t see any reason why to do that). My main problem with Facebook is to convert the Facebook page visitors into money. I’m trying to promote CPA offers there, but I can’t say I’m successful. So far I posted only once or twice a week, I thought that more often it would bother people … I’ll try to increase the quantity and see what will happen. Anyway thanks for another great post filled with tips.
    Zdenek recently posted..Sonic Smash BrothersMy Profile

    [Reply]

    Mark
    Twitter:
    Reply:

    You shouldn’t be selling on facebook, people aren’t there to buy. use it to build relationships and then you can sell to them.

    [Reply]

  6. says

    Hey Mark great post buddy. Just like most things you need to know how to use the site in the right way. Right now FB is like a spam fest with 98% of people pitching and what I like to call ‘throat shoving’ where they are shoving their biz links down peoples throats. Stop being a moron, drop the ego and LEARN how to do things the right way. Something good may just come out of it,

    Thanks for sharing
    Saqib Khan
    Saqib Khan recently posted..The 4 Stages Of Addiction That I Refer To As LISPMy Profile

    [Reply]

  7. says

    What’s next – Twitter? You’ll be part of the “digerati” before you know it, LOL.

    I see Facebook as sort of a replacement for in-person networking in a typical job.

    When I was working at a “normal” job, we had conferences, meetings and other get-togethers with people in the company and the industry as a whole. I’d say more time was spent socializing and getting to know people than actually doing business. But the next time you needed something, you’d be more likely to talk to someone you’d met in person than someone you’ve only dealt with at arms length.

    Facebook is kind of the same thing, in my opinion. You can get to know people on a semi-personal level (or maybe even become good friends) and when an opportunity comes up to work together, whatever the capacity, you’ll be more likely to think of them.
    John Lenaghan recently posted..Is That Email Really Spam?My Profile

    [Reply]

  8. says

    After leveraging several social networking platforms over the course of 6 months, I must say that among all, Facebook delivered the most promising results. It’s important to note that sharing relevant content and addressing questions and queries in a timely manner plays a critical role in social engagement. Thanks for another insightful share, Mark :)

    [Reply]

  9. says

    Hey Mark, thanks for the highly informative share. Facebook has definitely evolved into one of the best methods to impart our marketing campaigns and to make our message known. Never underestimate the value of interaction because this allows you to connect with potential customers and propose solutions.

    [Reply]

  10. says

    For one thing, it’s an easy icebreaker. Imagine an incoming freshman at a large university who is into electronic gaming, specifically Halo, a popular first-person-shooter game for the Xbox. In an attempt to find people who like the same game, the student logs into Facebook and enters “Halo” in the search box. Facebook then returns up to 1,000 users at the freshman’s university who have Halo listed in their interests sections. He can send messages to the people whose profiles came up during the search and set up a giant Halo game from his computer on move-in day. The freshman has found his niche, and he can concentrate on seeing who his competition is for the Halo crown as well.

    [Reply]

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