It’s All About The Clicks

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Are you obsessed about traffic? Many people I know in this crazy business are totally obsessed with how much traffic they can send to their sites.  You ask them how the site is doing and they tell you:

“Great I had 400 visitors yesterday.”

You ask them how much money they made or how many signups they got and they are less forthcoming.

People focus on traffic and not conversions… and that is just plain wrong.  Here’s Why

 Just for a moment forget about traffic.

Imagine the Gods of the internet decreed that there wasn’t enough traffic to go around so to make it fair everyone would be given just 10 visitors a day.

So now you have you 10 guaranteed visitors every day what are you going to spend your energy on?

What will be the main focus of your IM endeavours?

Let me guess?

Converting as many of those 10 visitors to buyers or subscribers as possible… you’d be trying to get them to click that little mouse button and perform an action.

Am I correct? I bet I am

You’d be looking at all your calls to action and polishing and refining them and trying to make them as irresistible as possible.

“Click Here” … would change to ” Read More About The Secret to Beautiful Looking Skin”

“Sign Up for Our Newsletter” would soon enough change to  “Get our 7 Part Course on How to Dominate the Competitive Eating World”

“Click here to Buy”  would overnight become ” Click Here and Find Out Why 900 people have Taken our Course”

Why Aren’t You Doing That Now? 

So the question is now … why aren’t you doing that now? Why aren’t you writing articles and copy that make people click ?

So if you would work your butt off to ensure as many of your imaginary 10 visitors would perform the action you want them to perform why won’t you do it for the 50 or 100 that you will get today?

Doesn’t really make sense does it!

Is That The Sound of The Penny Dropping?

So this week I want you to look at what content you have and what calls to actions you are using and start to change them then compare the stats from last week to next week and see if you can increase your conversions.

To help you along I’ve got a report that contains 7 points that you should consider. It’s written by a guy called Michael Christon

If you read my blog post after I came back from London you might have noticed that I mentioned him a couple of times

“Michael Christon – I had never heard of Michael before the Gathering, he usually runs seminars that will cost you $1800 to attend where he teaches businesses how to sell.  His talk was a fascinating presentation on the psychology of sales, Just using the most basic things from his presentation on your websites could increase your income. ”

Michael is really fascinating to talk to not only did he have one of the best presentations at the London seminar I went to(Brad Grosse was even taking notes)  but his bio also includes some Tidbits like:

 A recent bit of client work was a deceptively simple video script  which ultimately resulted in my customer going on to get $2Million in investment

Often get consulted away in “traditional business” (i.e. non-IM) on psychology in sales and marketing. Have a client list that includes monster international firms and even offices of government.

So if you’d like to target the 7 Crucial Elements that drive traffic and get clicks download this free report now (see what i did there? :) ) It’s free there are no signups or hoops to jump through except you might want consider implementing them!

So let me know what you think and why not share this post if you found it useful… Thank you and have a great week

 

Comments

  1. says

    As you say Mark, it’s not just about the numbers. You want traffic that is focused and are looking for value.

    So you are best served providing value content on your site, that visitors with a specific need will be interested in reading and potentially purchasing a related product from you.

    Kind regards

    Peter Vince
    Peter Vince recently posted..WPMyFavoritePlugins – Product ReviewMy Profile

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  2. says

    I think there are two things operable.

    Just getting scattershot traffic makes it harder to convert the people who show up on your page.

    Getting the right traffic makes it easier to convert the folks who show up. Then if you do the right thing to convert them you should have an enviable conversion rate! This is what I’m working towards.
    bj recently posted..Home Office LightingMy Profile

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  3. says

    Mark,

    You’re speaking the truth. Until I started being a case study for my content mentor jamesboulay on Warrior Forum I had no traffic. I always did the canned stuff for CTA’s and even with not much traffic I’d be getting one signup every 400 views. James told me my stuff looked good and he hit me with sense and told me to read what was then page 39 in his book “Constant Content The Google Gift” and re-read my CTA’s. Although I was telling them to click, I was never telling them why, I never hit their emotional or psychological side.
    He wrote a post for me, we picked out an offer together (this guy is one of the sickest mentors let me tell you, not cheap but his eBooks a classic that gets NO love) and I had to tell him why they’d want to sign up for the eBook we picked. I asked him where the CTA was and he pointed out exactly what I said. I went from “click here” to “If you’re tired of running into the same answer, you need to invest 2 seconds and tell me where I can send this information to”… It’s long as hell, but also converting at 67%!!!!!!! Subtle changes bro make the difference. My list is now over 39k for self improvement niche and I’m pulling about $.75 to $1.25 a subscriber. Got to give him a shout out lol Thanks a million jamesboulay!!

    [Reply]

    Mark
    Twitter:
    Reply:

    Marcus… awesome!
    I can talk about this stuff all day long but it’s comments like this that really make people take notice!

    [Reply]

  4. says

    Hey Mark,

    Great post, and thanks for that report. I’ve just read it, and it really hits home how we/I can let things slip. Too many distractions, lack of focus, too many things to do, not enough time, are all excuses I’ve used many times. It’s definitely worth making the effort to follow the strategies laid out in the report.

    I’m off to write some enticing sales copy.

    Thanks again,

    John.

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  5. cramarc says

    “Imagine the Gods of the internet decreed that there wasn’t enough traffic to go around so to make it fair everyone would be given just 10 visitors a day.”

    Don’t have to. Google is doing this now!

    The websites of yesteryear are like the gas guzzling cars of the 1960′s. Inefficient conversion.

    [Reply]

  6. says

    Hi Mark,

    loved your articles. You are one of the few people who’s email I look forward to.

    This article reminded me of a question I read on a forum recently. A guy was wondering why he was not making any sales despite the fact that he was getting 4000 visitors to his site per month. Eventually it turned out that he neither had calls to action in his posts, nor an opt-in box. Imagine how well he would do if he followed your suggestions.

    Seriously though, I think most people are immune to just “click here”. It is so impersonal. I think that the other way, the way you suggested, you kind of push people’s curiosity button and they are more apt to click on your link .

    Looking forward to your next post.

    Dita
    Dita recently posted..Steps To Build Residual Income OnlineMy Profile

    [Reply]

  7. says

    Having just put up what I thought was a killer presell page only to find it was converting at 0%, I was all over this. Just the free report showed me so many things I was doing wrong. I grabbed the W.A.A.R. report and the upsell.

    I read the W.A.A.R. report in one sitting and I can’t wait to get started. The first thing I need to do is replace my one presell with 7 that are more tightly focused on what the readers are looking for.

    It’s content with a purpose from now on.

    Rich
    Rich Russell recently posted..The Olympics Is Over – Were You Inspired?My Profile

    [Reply]

  8. Tammy Howard says

    Having quality traffic in lower numbers will better perform than having a large amount of traffic visiting your site without interacting. It the equivalent of owning a department store and having hundreds of people milling through your store just “window shopping” but not actually buying anything, who cares how many people are in your store if they are not opening their wallet right? Your website isn’t any different; you don’t want looky loos that aren’t actually doing business with you. Like all marketing it’s better to have a smaller targeted audience that will interact on your site. The old way of looking at website statistics was measuring how many people came to your site, and how long they stayed there. Today that’s not really that important, what is important is how many people came to your site and interacted; how many pages did they go to and actually do something, not just sit idly creating worthless stats? Interactions are people who not only went to your site, but did something while they were there, clicked on links, viewed various products/services, filled out a more info contact form, etc.
    Tammy Howard recently posted..פתרונות VPSMy Profile

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  9. says

    One word, Exactly. Yes, the game is not all about clicks or traffic you receive. You shouldn’t be merely worried about the quantity but quality. It is true you may get thousands of visits, but if they not find their desired result, your bounce rate will also goes up, at the end, a big and worst nothing the time you leave off-site practices.

    [Reply]

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