Monday Tip – Sticking to The Rules

I had planned to do a blog post today about setting up simple sales funnels but several things came up over the weekend that I thought were more important and so I decided to save the funnel post for a another day.  Also when you get to the end of the post why not answer the question i posted and the first right answer gets one of my products.

Final word On List Building …For Now

Hopefully you will have read the last two blog posts and you’ll now have a good idea of what type of emails you should be writing and how to construct them. However all that means nothing if you aren’t building a list.

The biggest regret I have is not building a list earlier and I know that is the same for many marketers. Learn from out mistakes… Start building a list NOW!

Derek Halpern recently did a blog post and in it he said, If you aren’t building a list you are an idiot, I am too polite to say that out loud or in a blog post but I do agree with him 100%.  He sent a tweet and an email to a similar number of people the tweet drove 300 people to his blog post  the email 2400.

Thats 8 times as many if that was a promotional email that would be 8 times as much money…

Thats the difference between beans and a great steak for dinner tonight, it’s the difference between an apartment and a really nice  house.  I hate bringing things down to money but it’s what a lot of people understand. If you build a list you’ll make more money it’s as simple as that. I don’t care if you just get 1 subscriber a day thats still 365 a year and I know someone who made over $20,000 for a 200 strong list.

Don’t think about it do it!   (I’ve set up a free private email marketing Facebook group at http://www.facebook.com/groups/emailmarketingmastermind/  come and join us!)

The Rules 

Which brings us rather nicely on to what I really wanted to talk about today and that is “Rules”.  Not the type you need a referee  to enforce but the ones that allow you to thrive and prosper as an internet marketer.  This was brought to mind by a conversion I was reading in a private mastermind group and it got me thinking what rules do I live & work by.

We should all have a set of rules that we market by, rules we are loath to break and rules that guide the way we work. Once you have those decision making becomes so much easier.

 1. Money isn’t the driving force

It’s all too easy to think short term in terms of money.  You should be thinking in terms of what is best for your subscribers and what will help them to succeed.   You need to look long term,  which would you prefer a few quick $9 sales or a customer who sticks with you for years and grows and prospers and goes onto buy regularly from you over several years?

Both aims need not be mutually exclusive, I recently promoted Michael Christon’s WAAR report and I got great feedback from people who purchased, I made money, Michael made money and my customers got high quality information that will help them to earn more money on a regular basis (if they Implement what they learned!)

Promote if you feel its a Win Win for both you and your customers.

 

2. Work from a Stable Basis.

Before investing in tools and programs make sure that you are financially secure, don’t spend your rent on the latest greatest tool… there will be another along shortly. Initially work to ensure that you have enough to live on comfortably, if that means writing for people and charging 1 cent a word or providing a service on Fiverr do it!

Even though I can pretty much afford to get any program or tool that comes out I still use this to this day. I always ask myself

Do I need this product  now?

Will I use it in the next few days?

Do I have something that can already do the job?

Will it potentially improve my profits

 

3. How can I provide the greatest value to my customers while still providing for my family.  

 

This is quite closely related to rule number 1, but there is a subtle difference, in the past I’ve gone months without creating any new products or promoting anyones products, while I am sure many of my subscribers appreciate that I don’t promote everything that comes along Internet Marketing is still the way I make my income. There has to be a balance between promoting too much and promoting too little and thats the reason I try to focus on this rule a little more often than I used to.

Ensure you have enough for sudden disasters and crisis’s … they can happen at the worst possible time!

 

4. Maintain a Sensible Life / Work Balance

It’s all too easy to put customers first, up to recently I would often be checking emails at 2am and working 7 days a week, I am trying to change that a bit at the moment and try to only work between the hours of 9am and 9pm  Monday to Friday, outside those times I do monitor emails and deal with anything important. On the other hand I will happily take an afternoon a week off and play some golf and maybe take my wife shopping or go for a walk or cycle.

You need to have a sensible balance, there is no point in working too hard to build a better life for your family if you never see them.

 

5. Market to people the way you want to be marketed to!

That goes without saying If you hate getting emails from marketers who  promote everything then don’t send emails promoting everything, if you hate emails with headlines saying  “Important Open Now” then don’t use them yourself. Just because other people do it it doesn’t mean that they are right!

Be sensible in your marketing and you’ll do ok!

 Over to you now.. 

What Rules do you live by in your business life?

Competition

How is the image I used related to this post?

Simply post the answer as a comment and I’ll pick the first right answer.. I won’t publish the answers until midday tomorrow (CET)

The winner gets one of my products..

If you want a bonus point share the post on FB and I’ll give you 2 products ;) (Ya’ can’t beat a good bribe!)

If you enjoyed this post and learned anything… share it!

Have an awesome week

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