Today I went to lunch 2 fellow marketers (Tim Goodwin and Paul Mort) who focus on non Make Money Online niches, in fact their niche is a pretty small one in the scheme of things, they work with Fitness Professionals who want to run bootcamps in the UK as I said not a massive niche.
Size Doesn’t Matter
The size of the niche doesn’t really matter what matters is knowing your customer and knowing what they want. Put yourself in their shoes and think like your potential customer thinks. Does that customer of yours in the dating niche really want to settle down and get married or does he want a pretty girlfriend so he feels good about himself? Market to him the wrong way and he’s not a potential customer anymore. Market to him the right way and he’s going to be happy buying products from you for potentially years to come.
I gave you details of Paul and Tim’s niche because I want to show you that you can make a good living online with almost any niche if you provide quality products and give that niche what they really want and not what you think they want.
Back to Lunch.
I turned up and Paul said.. We’ve just launched a new product a few minutes ago. By the time we paid for lunch (well Tim paid to be more precise!) they had sold around 20 products at $97.
The product didn’t exist a few days ago, it had been something they had planned for a while but never got around to creating and releasing. So on Monday Tim travelled down from Portugal to Marbella and they filmed the content in various Cafe’s and Restaurants in the area, created the sales page, created the delivery method, put it on clickbank and then launched it a couple of email…. SIMPLE
Lets for a moment pretend that they only sell 40 copies of this product (they’ve sold
35 56 now at the time of writing this) and we’ll do a bit of rounding up so they make $4000, that in itself isn’t bad for a few days work but even i’ll admit that it’s not life changing.
However Paul and Tim are the real deal. This product is their new entry level product, they already have recurring income products, physical products and high ticket products.
They are passionate about their Niche and they create high quality products that deliver value and turn buyers into repeat buyers.
I am not trying to hype these guys up they are no different than you or me they just make sure that they take action and COMPLETE projects.. completing projects on a regular basis has allowed them to earn a good living and to do what they enjoy.
This is just some of what Paul & Tim have achieved over the past few years…
- Attracted over 110 trainers to the most talked about fitness event the UK has ever seen sold at £347 a head
- Sold 50 copies of a £997 ‘hard copy’ product
- Made over 30k on my online product WITHOUT a website or e-book
- Sold over 200 copies of my own DVD’s for fit pros
- Researched, developed and sold copious amounts of my own supplement – Lean Greens.
You don’t do that without taking positive action and following through.
Check out that last Item on the list…”Researched, developed and sold copious amounts of my own supplement” How many times have you thought wouldn’t it be a good idea to…….. then forgot about it? As I have already said they aren’t any different to you and me, I am sure they have had lots of failed projects that have been consigned to the ..”Well at least I learned something pile” They just make sure they complete all the stages of successful product creation.. Research, Create & Market
I said at the beginning that talking to these guys was a kick up the backside for me, I’ve had an idea for a new product outside the MMO (Make Money Online) niche but i’ve been thinking of lots of reason why I shouldn’t do it… That’s Changed
Within an hour of returning home I had purchased a domain and hired a graphic designer to create some branding for the product, I’ve got wordpress installed and the theme I usually use has been uploaded. Finally I’ve created an outline of the product.
Tomorrow I’ll start to write it and I’ll set myself the target of creating at least 1 video a day and writing 2000 words each day. If I miss a day then I’ll do double the next day.
I’ll keep you updated via the blog in the next few weeks about how I am progressing and I’ll share any tips or strategies I come across on a daily basis via facebook so if you’d like those tips either like the Facebook page or check it regularly.
Why not commit to completing a project this month?
JUST DO IT
Seriously stop making excuses, Just do it. It’s really not that difficult, outsource what you can’t do and set yourself a daily goal… then maybe I’ll be writing about a lunch I had with you in a few months time!
Let me know via the comments about whats holding you back and I’ll try to help as best I can via the comments or future blog posts…
Read Part II http://mjthompson.net/2017/actionresults-part-2/