Action = Results Part 2 – The Blueprint

If you read last Thursdays blog post you’ll know I talked about the Launch that Tim Goodwin and Paul Mort did which was to a relatively small Niche. If not stop reading this and go and read the original.

The first emails they sent generated nearly 60 sales, as there was an initial limit of only 40 places they ended up extending it to 80 places BUT rewarded the people who signed up on the first day with an amazing bonus

There is a lesson there in itself.

Lesson 1: If you mess up make it right immediately.

Market With Your Own Personality

I thought it would be a really good follow up to look at the 2 initial emails as they gave a really great insight to what is one of the most overlooked aspects of Email Marketing and that is using a consistent voice to talk to your subscribers, be yourself all the time.

So first let me give you a bit of a background into the personalities of Paul and Tim so that you you can see why their emails work so well.

Paul can only be described as being full on and in your face. He is always the loudest person in a restaurant and he doesn’t take any prisoners … if you upset him you’ll know about it. Thats his persona and his list responds to that.

On the other hand Tim is incredibly laid back and the total opposite of Paul which is probably why they work so well together, Tim is Ying to Paul’s Yang, they really are as different as Chalk and Cheese and that is another lesson

Lesson 2: You don’t need to be the same as your business partners you just need to complement each other.

One of the strengths of their partnership is that the people on Paul’s list generally wouldn’t respond to Tim’s emails and the people on Tim’s list wouldn’t respond to Paul’s emails.

So lets have a look at the emails, given what i’ve already told you 99.9% of you would be able to tell who sent what email, and you’ll probably notice that Paul didn’t include the link… whoops ! although this was a genuine error it allowed him to send a 2nd email with an intriguing subject line…

You’ll also notice that they actually don’t promise huge riches just £1000 -£2,000 extra a month.

Lesson 3:  Only promise what you can deliver and then under play it.


The Emails: Tim

Subject: Don’t OPEN this, if you already have a successful bootcamp I’ll keep this really simple today

Want the EXACT system that has built over 100 successful bootcamps?

Going from scratch to 1-2K a month, often in less than 30 days?

Then follow the link below, It’ll take just a few minutes of your time today.


P.S. 1K a month may not sound like much (not compared to the “6 figures” banded around by those so-called guru’s)

But once learned, this system is idiot simple to replicate!

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The Emails: Paul

Launch Email

Subject: If you ALREADY have a successful bootcamp, don’t open this email right now.

Think you could benefit from 1-2k a month from teaching group training programs?

‘Tried’ to startup a bootcamp and it hasn’t quite worked out for you for whatever reason.

You might even be like some of my high-end mentoring students were and don’t really know where to start because theres already a ‘bootcamp’ on every street corner and every park in your

Trainers have been asking me to do this for years

I’ve finally gotten around to it.

I’ve been busting my ass for the last few months for a solution for trainers just like you who want to create a fitness business with low overheads and nice profits to support your family and lifestyle.

Trainers who are sick and tired of flying by the seat of their pants and maybe following the latest ‘trends’ which end up being copied by everyone anyway.

I’ve helped launch over 100 bootcamp across the Uk and in Europe.

Some of them VERY unique. Like Tanith Lees ‘Back To Life Project’ or Michael Andersons ‘Fat loss For Beginners’

Not your average bootcamp right?

I’ve been in the trenches, i’ve made a lot of money from training big groups of people and I’d love for you to do the same.

You’ve probably been promised the world by other ‘mentors’ before right?

You probably want a step-by-step, BULLET PROOF system thats worked for my mentoring students right?

Check out what i have to say over here:

PS- i can only let 40 trainers onto this home-study course. Once its full, its full. I can’t do anything about it.

***************************************************** ******************************************************

2nd Email correction
Subject: how to fcsk an email without even trying…
Notice the ‘fsck’ that stands for fitness camp starter kit…
seriously though, here’s the link to what i was talking about earlier
Notice the ‘fsck’ that stands for fitness camp starter kit…
seriously though, here’s the link to what i was talking about earlier

A Complete Business Blueprint

Over these 2 posts you have got a complete blueprint for creating and launching products outside the IM Make Money Online Niche even though you probably didn’t know it at the time.

So lets briefly look at what you should consider:

Find a Niche

Find a niche and someone with a lot of knowledge in it – Paul is the bootcamp king! & Tim is a marketing genius. You can market find someone with knowledge you can sell

Sit down and list everyone you know and what their area of expertise is,  someone in that list will probably be ideal.

Know someone who opened a restaurant? well I bet their are lots of chefs who would love to go it alone or even set up occasional “Pop Up” restaurants

Know a good  coach? We’ll I bet there are players who want to learn to coach or school coaches who want to coach better.

What about that woman you know who makes and sells her own soap at farmers markets … hmmmm I wonder what she could teach.

I did this exercise 20 minutes ago and came up with 10 possible projects as we saw in the last post the niche doesn’t need to be large.

Build a list –

This is probably the hardest bit but you don’t need a huge list, you can use Facebook, forums, guest posts, blog posts, offer free reports to people in your niche, buy ads on google and Facebook ..etc etc There are all sorts of ways to get people to subscribe. But once they subscribe make sure you blow them away with quality content and information.

Create a good quality product
This can be an interview, a pdf, videos or all 3. All you need to do is to get the knowledge your expert has and put it into a useable format.

Promote It

The easy bit… send an email to your list and email people who may be interested in promoting it. 80% of the income should come from your list so if the list is good you don’t need to have affiliates

Build further products and services

Masterclasses, coaching, seminars, Advanced training… there are so many products you can put together that you can sell for high ticket prices once you prove that you know what you are talking about.

This is where I am going to be switching my focus to over the coming months if you want to get a close look at how I do it sign up using the box below or in the sidebar and watch out for a special email coming soon that will allow you to transfer to to a brand new list where I’ll share all the steps I am taking to build my new business over the next few months.

Let me know what you think and share this If you found it useful

UPDATE:  The finally income over 4 days was in the region of £15,000 about $25,000

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Nice post Mark… thanks for sharing it.

Looking forward to seeing the mo’! I expect a suitable handlebar moustache for a gentleman of your standing!

I hope you will be updating your avatar! 🙂
Justin recently posted..How strong is your Brand?My Profile



I may do when you don’t need a magnifying glass to see it!!

And thanks you for the Movember Donation Justin really appreciate it!


Christine Brady

Hi Mark,

The examples of the emails was a great addition here – just by reading them you can get a feel for their tones, their styles, their ways of doing business. And it goes to show that everyone is different, but ANYONE can build a list – communication is key, uniqueness is the most effective twist.

And, what a great cause – will pass it along.

Have a great day!

Christine Brady recently posted..Go for the Bullseye When Building Your ListMy Profile


Paul Nicholls

Good post mark

Having your own personality within your emails is important because trying to be someone you`re not just won`t work

A lot of the time, the reason why someone buys your stuff or signs up to your list is because they like the way you do things so they buy into you so to speak so being yourself is important

As you probably know, you can`t please everyone and not everyone will like you but what`s important is that we build a following of people that do like our stuff and appreciate what we do 🙂

Some people love justin bieber and others want to strangle him!

PS: My gf recently asked me to go see Justin Bieber with her as she has a soft spot for him lol, and I kindly said “yes sure no problem, I will drop you off and sit around the corner in the Pub and wait for you” 🙂



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