Divert and Convert 2 step Internet Marketing

By Mark / September 3, 2007

Below is an exerpt from my latest newsletter


Many people get overwhelmed by the whole process of trying to make money online. They read loads of sales pages and start to believe the hype about needing tool x, y and z to succeed. Making money online need not be difficult and in fact it can be broken down to 2 steps … yes internet marketing is a 2 step process. I like to call these 2 steps Divert and Convert.


Step one Divert is simply the process of getting a person to move from one webpage or email to another. This can be done in a number of ways such as article marketing and PPC. An example of this is easily demonstrated using Google. Go to Google and do a search for “how to make biodiesel” or anything else you want. How many methods of diversion do you see there? You’ll probably see, PPC ads, articles that have been posted to Ezinearticles, squidoo lenses, hub pages social bookmarking sites like 43things.com etc.etc. All these are great methods of diverting traffic it’s just a matter of choosing which ones suit you best. Obviously the more you do and the higher you rank the better you rate of diversion will be. For a recent product launch I managed to get 4 different methods of diversion into the top 10 results in Google. I even out ranked the main site that I was supposed to be promoting. As you can imagine in this case I diverted a lot of traffic to my sites where I could convert them to sales.


Step 2 is converting the people you divert to your site to income in some ways this is the easiest step of the two. Once you have the visitors at you site you can use many methods of converting them , Adsense , affiliate products, your own products, CPA offers you can even get them to sign up to a newsletter and convert them to a subscriber. Once again you’ll probably have more success by choosing just 1 or 2 methods and concentrating on those to start with. Once you’ve mastered these methods move on to another.

Obviously it will take a bit of time and skill to master the techniques needed and it’s not as easy as it might seem initially but by simplifying internet marketing down to 2 steps you can start to see what you need to do.

New Site Launch.

Long term members will probably know I have a private coaching and mentoring site where I show members how to make money online. Up to now this has had to be limited to a very small number of members. However after consultation with my current members, I’ve now changed the format and created a brand new site. The idea is to provide people with everything they will ever need to create an online income. This is only going to be available to 200 members with the first 100 getting access for $9.99 (yes you read that right). If you are interested you can read the details at http://www.income-academy.com

Until next time…Good luck

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