7 Rules of Internet Marketing

By Mark / December 21, 2009

Internet Marketing should always be about building a long term sustainable business not short term profits. Following these 7 Rules should help you achieve that long term sustainable business.

Firstly I have to admit that there aren’t just 7 rules of Internet marketing, Internet marketing is relatively new and as such you should discard all the rules and find what works for you. When I say discard the rules obviously stay within the law! So this is 7 guidelines that will help you succeed at Internet marketing but that title sucked!

Many of these guidelines are closely linked, for example building a business and controlling costs could be included in the same guideline but wheres the fun in that, this article would end up being a business manual with more content than an MBA.
If you are bored already and would like the next 450 words condensed into 1 word it is… Commonsense  (or is that actually 2 words?)

Right assuming you are still reading this let’s get started with rule 1.

1. Build a Business

Internet marketing shouldn’t be a hobby or a pastime it should be treated as a business. That means having a business plan and a long term objective. Build income streams, adsense, Amazon and eBay are great but you can’t build a stable business on them.

2. Focus on the task in hand.

Set aside a time for work and stick with it. Turn off all distractions such as e-mail, messaging software and twitter and concentrate on what you are working on. I find I can build a site in about 2 hours with no distractions or 2 days if I don’t focus on it.

3. Control Your Spending

Every cent you spend on new tools and software is a cent more you need to earn before you are in profit. Before you buy the latest product being promoted ask yourself do you really need it and how much extra will you need to earn to cover the cost.

4. Know your topic.

I’ve known internet marketers who bring out products on PPC one week, fish care the next and then a few weeks later launch a new product on selling via eBay. It’s obvious that they can’t be experts in all these areas so why would anyone want to buy the products. Learn everything you can about your niche and become an expert.

5.  Residual Income is the key.

One of the keys to being a successful Internet marketer is to generate residual income. Knowing that you are going to be having a regular income coming in from various sites or affiliate programs each month frees you up to try more speculative and potentially more financially rewarding ventures.

6. Provide Value.

No matter what you do try to provide value to your clients and customers if you produce an eBook don’t release a version 2 after 6 months update the current version and send it to all you existing customers. The more value you provide them the more they’ll be inclined to buy from you later on.

7. Be a Leader not a Follower

Don’t just follow the herd seek out the untapped markets and design your own unique products. Aim to have people copying what you are doing after all imitation is the sincerest form of flattery.

Keeping only a few of those rules in mind when you are working in the internet marketing field should help you to become more successful.

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