Tearing up The Box.

By Mark / January 23, 2013

cardboard-boxes-in-a-pile-wYou hear a lot about thinking outside the box, or blue sky thinking.. Today I want to talk a little about tearing that box into little pieces and throwing it away.

 

It doesn’t matter what you do online why do what every else does?

 

Why not find your own way why not take what everyone else does and think how you can do it differently, how you can make creativity and uniqueness fit into your systems, how you can stand out from the crowd.

 

It’s not as difficult as you think.

 

Easy Video Suite launched last week and got about 14 emails all saying pretty much the same thing, the only difference was the bonus’s they offered. Almost everyone said “Clear your cookies and click on my link”

 

So why do what everyone else was doing?  If you want to promote something why not go out of your way and find another product and promote that. Find someone who creates quality products approach them and ask if you can work with them to create a really great promotion.

 Creativity In Marketing?  (Only Time Will Tell!)

I am in the middle of doing a soft launch for The 75 Minute Blueprint, I got asked why don’t I run a JV competition and get 20 or 30 affiliates on board. My reply was isn’t that what everyone does?

 

Wouldn’t it be better to find 2 or 3 partners and work closely with them and help them to get more sales rather than have a lot of affiliates onboard who aren’t focused on the product? 9 time out of 10 as soon as an affiliate emails an offer they are thinking about their next promotion.

 

Less competition means more sales for my partners more sales for them means they’ll be more likely to work with me again. Can I hear you say WIN – WIN

 

(BTW Contact me if you’d like to be a partner!)

 

Be creative, don’t follow the herd

Creativity In Production

A few months ago I came across a marketer who does amazing stuff with video.  We can all do videos and upload them to YouTube hell I could have a video up in 10 minutes time if I wanted, but thats what everyone else does.

 

What would happen if you actually thought outside the box and created a documentary rather than a sales video?

 

I’ll tell you what would happen people would watch. I showed one of Joey’s videos to a group of marketers sat around a table and no one spoke for 5 minutes ..they were enthralled.. what was so interesting?  (apart from marketers not speaking for 5 minutes!) It was a testimonial. I don’t think anyone has ever been enthralled by a testimonial before!

 

The guy I am talking about, Joey Xoto did a testimonial for a company called Pixel Graffiti many people would just have written a paragraph ..not Joey he did a video..and what a video!

 

The moment I saw it I knew that I wanted at some point to create a product using a documentary style.. Thats the thing about people who think outside the box.. They inspire others to better things

 

Check out Joey’s Video below.  And if you’d like to help him get a Documentary film Studio off the ground check out this: http://www.indiegogo.com/xotofilmstudio
 
 

 
 
Creativity In Product Creation

Using other peoples efforts can also pay dividends. Paul Forcey wanted a way to get more viral traffic from Facebook. Everyone was using “memes”  (interesting /funny images) so he decided to do something different so he created a word search tool.

 

I tested it last week and where I normally get 200-250 views on each post I got over 500 with 180 of them being Viral.  It’s no coincidence that the day after I published it I had 20 new likes.

 

Those 20 new likes would have cost more than the tool if I paid for Facebook ads…  Creativity it’s awesome.

 

Check out Paul’s Viral Wordsearch, it’s not just for Facebook you can use it anywhere … like on a blog.

 

Have a bit of coffee time fun see what words you can find below.

Screen Shot 2013-01-23 at 4.01.58 PM

 

About the author

Mark

https://plus.google.com/me/posts

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12 comments
Gill

I agree, and Warrior Forum marketers seem to be the worst at copycatting. I’m tired of getting 10 emails every day for the same WSO – they all use the same email swipes instead of at least writing something original.
Gill recently posted..Why Men Pull AwayMy Profile

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Jeff Carson

“Think” is the first word I found.

I like the post, Mark. That was quite the good-karma-video done by those guys for Pixel Graffiti. I’ve personally been acting on “tearing up the box” lately, at least tearing up my own mental box I’ve been in for years.

I dig Paul’s tool too!
Jeff Carson recently posted..My New Venture On AmazonMy Profile

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Mark
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Thats Interesting that you found think first.. there was one that I thought was far more obvious 🙂

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Shlomo Skinner

Hey, LOOK, Mark, I could do it, but I don’t want to TOUT your CREATIVITY too much. 🙂
Shlomo Skinner recently posted..Bitachon and HishtadlutMy Profile

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Mark
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🙂 good reply

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Kent F

Great post Mark – fantastic. It’s amazing when something works – you would never think a wordsearch box would be so viral. Here’s the problem – it’s the new box. I’ve seen 50 in the past 6 monthson FB. How much longer will it work? History tells us not very long. I guess the key is to come up with something new, or find th e hot, new thing today, not in 6 months when everyone is doing it.

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Bill (LoneWolf) Nickerson

The documentary style testimonial is awesome. I’m afraid that the copycats will be all over it soon. But there was obviously a great amount of care, effort, creativity and skill used to put that together, so the copycats will probably botch the crap out of it when they try. I’m not sure if that will be good or bad for the industry, but it will definitely create a new box.

The word search idea is very creative. I can see how it will engage people. I can see it being used for contests: “The first person who finds all 10 magic words will win…”

In yours, the first word that jumped out at me was “out” which I then realized was just part of “outside”.
Bill (LoneWolf) Nickerson recently posted..The 3 Little Pigs for the Modern AgeMy Profile

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Mark
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Bill, I am not sure that too many people will jump into the documentary style.. it takes some planning and work 🙂

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Patrick Donovan

“Enthralled” by the video? A “documentary”? “No one spoke for 5 minutes”? How ironic. Apparently no one was “tearing up the box”.

The speaker in the video has, as a part of the foundation of their business, the POV that “everyone judges a book by its cover”. A typical and understandable POV of an advertiser’s mindset.

I don’t accept it. I seek relationships, including customers, with those who do not “judge a book by its cover”.

I understand most are attracted to the beauty that is “only skin deep”. Therefore, my prospect base immediately excludes 95% of humanity.

For me, 5% (to even 1%) is more than sufficient when considering a potential audience numbering in the billions. I seek those that fly past the pretty packaging and “tear up the box”. The challenge, of course, is finding each other.

Thank you for your thought provoking post, Mark.

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Pete

That word search is a good one. I saw an image search the other day on Facebook and sure enough, there I was participating and commenting my results.

It’s so true, I try to “zig” when the others guys “zag”. Although I also try to be mindful of Jerry Seinfeld’s warning: “Sometimes the road less traveled is less traveled for a reason!” 🙂

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Martin Jelsema

“Tout” , then “out”

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Fred Ferguson

Hi Mark! I wish I had got news of this before now. I just bought a similar product from a fellow by the name of Nick Jolin on the Warrior Forum. However, this product allows you to include a header which is not available on the software I bought from Nick.

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