It doesn’t matter what you do online why do what every else does?
Why not find your own way why not take what everyone else does and think how you can do it differently, how you can make creativity and uniqueness fit into your systems, how you can stand out from the crowd.
It’s not as difficult as you think.
Easy Video Suite launched last week and got about 14 emails all saying pretty much the same thing, the only difference was the bonus’s they offered. Almost everyone said “Clear your cookies and click on my link”
So why do what everyone else was doing? If you want to promote something why not go out of your way and find another product and promote that. Find someone who creates quality products approach them and ask if you can work with them to create a really great promotion.
Creativity In Marketing? (Only Time Will Tell!)
I am in the middle of doing a soft launch for The 75 Minute Blueprint, I got asked why don’t I run a JV competition and get 20 or 30 affiliates on board. My reply was isn’t that what everyone does?
Wouldn’t it be better to find 2 or 3 partners and work closely with them and help them to get more sales rather than have a lot of affiliates onboard who aren’t focused on the product? 9 time out of 10 as soon as an affiliate emails an offer they are thinking about their next promotion.
Less competition means more sales for my partners more sales for them means they’ll be more likely to work with me again. Can I hear you say WIN – WIN
(BTW Contact me if you’d like to be a partner!)
Be creative, don’t follow the herd
Creativity In Production
A few months ago I came across a marketer who does amazing stuff with video. We can all do videos and upload them to YouTube hell I could have a video up in 10 minutes time if I wanted, but thats what everyone else does.
What would happen if you actually thought outside the box and created a documentary rather than a sales video?
I’ll tell you what would happen people would watch. I showed one of Joey’s videos to a group of marketers sat around a table and no one spoke for 5 minutes ..they were enthralled.. what was so interesting? (apart from marketers not speaking for 5 minutes!) It was a testimonial. I don’t think anyone has ever been enthralled by a testimonial before!
The guy I am talking about, Joey Xoto did a testimonial for a company called Pixel Graffiti many people would just have written a paragraph ..not Joey he did a video..and what a video!
The moment I saw it I knew that I wanted at some point to create a product using a documentary style.. Thats the thing about people who think outside the box.. They inspire others to better things
Check out Joey’s Video below. And if you’d like to help him get a Documentary film Studio off the ground check out this: http://www.indiegogo.com/xotofilmstudio
Creativity In Product Creation
Using other peoples efforts can also pay dividends. Paul Forcey wanted a way to get more viral traffic from Facebook. Everyone was using “memes” (interesting /funny images) so he decided to do something different so he created a word search tool.
I tested it last week and where I normally get 200-250 views on each post I got over 500 with 180 of them being Viral. It’s no coincidence that the day after I published it I had 20 new likes.
Those 20 new likes would have cost more than the tool if I paid for Facebook ads… Creativity it’s awesome.
Check out Paul’s Viral Wordsearch, it’s not just for Facebook you can use it anywhere … like on a blog.
Have a bit of coffee time fun see what words you can find below.