I am happy to tell you those days are gone.
My focus is now coming up with ideas, doing a small bit of research and then launching the product or site as fast as possible, then and only then do I start to tweak it and refine it.
Fast Implementation and Minimum Viable products that test the market are the most efficient form of business available to you.
Every major company in the world does it to some extent. Ever buy a computer game and then get updates and patches to fix bugs and glitches?
Many of those are known about before the launch but it makes it easier for the company to focus resources on the feedback the customers give them rather than what they think they might need.
This week I conceived, built and launched a site with a total of about 4-6 hours work.
The Idea was simple, give same day rebates on internet marketing products. The research was even simpler I asked the owner of a rebate site if the site was still profitable or had people grown tired of rebates and preferred bonus’s more.
To help drive traffic I decided to swap a like or tweet for the rebate.
A really simple idea, I am the first to admit it’s not original or unique but that doesn’t matter I can build on the basic idea over time.
I know it can be profitable if I focus on good quality products, get traffic and give great customer service.
I launched it without a logo, without fancy graphics, in fact the timeline cover on the Facebook page is truly horrendous.
None of that matters at the moment it would be like putting frills and glitter on a elephant.
The site is out there and I can now spend time getting traffic and seeing if it looks like being successful , if it is then I can spend money making it more visually appealing and having cool stuff coded.
I launched with 2 products one of which is an exclusive 50% off deal on a new product the other is a healthy rebate on the best plugin of it’s kind on the market. (you’ll have to go to the site to find out what they are 🙂 )
The most important features are in place, a way for people to share the site and a way for them to subscribe and get additional discounts, and more importantly instructions telling them how to get rebates on the same day they purchase.
What more does a rebate site need?
If it flops then I’ve wasted a few hours on it and not a lot of money.
The alternative was to spend a few months on the idea and building a really cool looking site with lots of functions and features.
I could have a form on the site that people fill in and that automatically processes the rebates . It would cost time and money to implement and test.
Once there is a need for it then I can add it but for now they can send me an email, it works and it cost minutes to set up and no cost.
Try to adopt some level of fast implementation to your online business today and see how much easier IM becomes.
- Conceive the Idea
- Do Basic Research
- Create a Minimum Viable Product
- Tweek and Improve
Thats it, if you aren’t doing Fast Implementation then you should be!
Check out My Fast implementation Project at Viral Rebates