If you go into any Internet marketing related forum you will read loads of posts about how best to promote your sites and what SEO you should be doing. Now this may suprise you but 90% of what you read is pure and simply rubbish. People read something in one forum and post it in another without ever testing it out themselves. This is why you should stop what you are doing right now and conduct your own Website Promotion Exercise.
So what is a website promotion exercise? Simply put it’s selecting a keyword phrase which doesn’t have many competing pages and using as many methods as you can think of to get pages ranking for that phrase.
So For example say we took the Phrase “Website Promotion Exercise” and decided to see if we could get it ranking there are several things you could do.
1. Place a post on some blogs with differing Page ranks and see which ranks higher the highest Page ranked site or the most relevant site.
2. Use clipmarks and twitter and see which brings the best results.
3. Add a squidoo lens and a Hubpage
4. Use services like Zimbo, Gather and Wetpaint and see which one outranks the others.
I could go on but I am sure you get the idea. Only when you’ve run tests like this will you know exactly what works and what doesn’t. I would recommend repeating the tests every 6 months or so as google tends to favor certain sites for a while and then move on to others.
To make it more fun you could challange a friend or group of friends to a competition and see who gets ranked highest. Give it a go today it will really pay off the next time you build a site.