I am always on the look out for what might be the next big thing in affiliate marketing or article marketing. There is one technology I’ve been monitoring for a while and I really do think that this could be big..actually really big.
There is a company in Santa Barbara called Ring Revenue who have recently received $3.5million of financing. Ring Revenue provide an affiliate Platform like no other. The platform they have developed and patented allows affiliate networks like CJ to track phone calls just like they track clicks. In fact the call tracking is much more accurate than the clicks.
The potential here is amazing. First off I means that I as an affiliate can advertise on radio, TV, Newspapers and magazines all i need to give is a toll free number and the network will track my calls and pay me commissions on sales.
As a Product owner I can employ an online sales team which generally convert at much higher levels than sales letters , sales letters generally convert at 1-3% sales teams at 30-50%. I can target specific demographics and collect real time data via the calls.
Just imagine how cool it would be for Clickbank to take on this technology and add a call center , each affiliate has a phone number that goes to a specialised team… I’d be happy to pay extra for this service as not only could I sell digital versions of my own products but hard copy versions as well.
I’ll be watching this very closely and I suggest that you do too. You can read More at www.ringrevenue.com
Meanwhile here is a graphic of how it works.