Blogrush: After The Hype

By Mark / September 19, 2007

Ok so John Reese’s Blogrush has been launched amid a fanfare of trumpets and claims. So is it the best thing for Bloggers since WordPress or is it a spammers wet dream? Well reading a few blogs and reports it seems it might be both if every post was to be believed. So it’s time to look at this rationally and see if we can come to a consensus. I’ll also reveal something about it that could make it much more than a traffic generation tool…

Everytime a new tool is released you are going to get cheerleaders and naysayers just because of who has created it. While many people will look at blogrush rationally the more vocal members of the blogosphere will either be praising it to the skys or denegrating it. So what do we really know?

Does the widget work?

It had a few teething problems yesterday probably due to the number of people who installed it. I can accept a few outages as very few tools are perfect to start with but I didn’t like the message that appeared when it was down “we are experiencing some technical issues and will be back shortly” (or words to that effect) The thing that annoyed me is that “WE” didn’t have a problem my site was fine. So why not just have no error message?

Does It Drive Traffic

Yes it does, at the moment. My traffic was up a bit yesterday and I set up a brand new blog and got a decent amount of traffic from 1 post which I wouldn’t have got usually. I just wonder if it will be useful in the long run. Everyone has heard of banner blindness , will we soon be seeing BlogRush blindness? It is being used extensively in the IM community but there are only so many IM’ers to the amount of traffic is limited. If someone spends an hour a day reading blogs they are still only going to see the same amount of blogs today as yeaterday. Blogrush can’t create traffic it can just divert it from one source to another. I suspect we’ll soon see people getting far less syndicated posts than page views.

Is there anything I should be aware of?

Well if you are running AdSense have you read your TOS? I am sure there is something in there saying that you shouldn’t run adsense on any sites that are part of a traffic exchange program. Now a lot depends on whether Google view BlogRush as a traffic exchange program which in essence it is. This might be amajor problem if you get a lot of traffic from BlogRush and your adsense income takes a leap. if it doesn’t then you should be ok.

Can BlogRush Help my Google Rankings and get me longterm traffic?

Yes yes yes..after using it for about 20 minutes yesterday I realized that it could be one of the best plugins available to help your Google ranking and to get long term traffic. The thing about it is it picks up posts very quickly so within a few minutes of me making this post it will hopefully appear on the widget. If you then go to that post and make a comment your comment will be listed first. Comments are a lot like the listing on Google’s result page the first listing gets about 80% of the traffic and the further down you go the less traffic comes your way. By being the first to comment on a blog you will get a traffic boost over a long period. Also by commenting you gain the benefit of backlinks from other blogs. Hopefully many of those blogs will have been sensible and removed the nofollow tag like we have.

I hope you found that useful and I’d be happy to hear your comments.

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Mark

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2 comments
Slevi

You say it drives traffic, but what I’ve seen so far from the results on two other blogs is very poorly whilst the majority doesn’t give any figures either.

The seen results was like 1 click for about 2400 impressions and another was about 1500 impressions without a single click. I don’t really see that as driving traffic, now of course there could be a difference in subjects of the blogs playing a role. Their counterparts might have more widget-blindness going on already, but it’ll be interesting to know what sort of figures you get through since you mention it does drive noticeable traffic.

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Rich

Great views on BlogRush Mark. Yeah, I was disappointed to see the sloppy outage message the other day. Hopefully, they’ll clean that up soon. Overall, I think BlogRush is brilliant. I didn’t hve much traffic to begin with and BR is starting to bring some eyeballs to my blog. You also make an excellent point about BR and the Adsense TOS — food for thought!

Rich

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