Asdense Reborn? Why I am Once Again Building Adsense Sites

By Mark / August 14, 2009

Anyone who knows me of who has read my posts or ebooks will know that I started off in internet marketing by building lots of Adsense sites. At one point I had over 1 million pages indexed with nothing but an article or scraped content and Adsense ads on them.

I was not particularly proud of the sites but when they are earning you over $4000 each month you tend to over look the aesthetic value of the sites. Especially when you had no income a few months before that.

After a while I moved away from Adsense and mass produced sites and concentrated on good quality sites selling products and ebooks. This was partly due to fear of losing everything if Google banned my adsense account and of having all my eggs in one basket and the fact that I didn’t like building such poor quality sites. It was also partly due to a raft of reports that came out a few years back saying that Adsense was dead. It wasn’t!!

I gradually let all my Adsense sites die apart from about 10 sites which I kept to cover the hosting fees for my servers. I occasionally add a bit of Adsense to a site which sells Clickbank products to test it but I don’t track these as part of the “original 10”

These sites have had no input from me for a few years and just site there earning money on a daily basis. This is pure passive income. I’ve noticed over the past 3 months that my Adsense income from these sites has been creeping up, in fact it’s doubled in the past 3 months. Remember this is just from sites that I haven’t done anything with.

Interestingly I had other people mention the same and in the WordPress Goldmine forum yesterday a member said that he’s heard an advert for Adwords and Adsense on the radio. More Adwords campaigns mean more competition which in turn means higher ad costs which more income for publishers.

The old adage use to be build 100 sites which earn $1 a day. Unfortunately this was never really possible as the income from the sites fluctuated and in reality most sites would struggle to make 20 cents a day as you never had time to promote them properly. People usually relied on the Blog & Ping method to get the sites listed and ranking.

I’ve now started to build Adsense sites again and I am going to build and promote them exactly the same way that I promote my affiliate sites. Submit articles and build good quality backlinks. Each site will be 5 or 6 pages long with each page targeting a different keyword. Each page will have good on page SEO and I will actively target the top 3 in Google. I am not aiming for $1 a day from each site but more like $10 a day. Whether I get there or not.. who knows? but I know that this time I’ll have good quality sites I can be proud of.

I’ll let you know how it goes.

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Mark

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5 comments
Paddy Moogan

Its worth looking at whether the increased income from your websites is because of an increase in traffic or an increase in advertisers CPC.

There seem to be two things going on at Google at the moment which may have an effect –

– They are actively going out and getting new companies on board with Adwords, to the point where they have put a phone number on their sign up page now for new advertisers to get help.

– They are trying to get rid of the bad reputation that the content network has had for a few years from a ROI point of view. By default most advertisers (who have been around a while) switch off the content network to concentrate purely on search results. I spoke to someone a Google a while back who said Google are aware of this and are trying to improve how Ads are delivered on content sites to get rid of this bad reputation.

Both of these means that Adsense is certainly worth looking at again to get a passive income. Add to this the intergration between Analytics and Adsense so you can track clicks better then there is a lot of money to be made if done in the right way.

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Mark
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Hi paddy…

The increase is down to 2 things from what I can see, higher CPC and higher CTR. Google seem to be serving slightly fewer ads and as a result the blogs in question are showing larger fonts in the ads and making them more noticeable..

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affiliate marketer

you say “This was partly due to fear of losing everything if Google banned my adsense account and of having all my eggs in one basket”

but that is still true today, you will rely on someone else to send your check every month and they can stop sending it at any time.

wouldn’t it be better to build sites that you control the income? ie products/memberships/etc.

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Mark
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Hi,

It is still true, but when I last had a load of adsense sites they were low quality and it was my only source of income. Now I am building good quality sites with relevant original content. I also have several products , membership sites and a healthy income from affiliate sales. Variety is the spice of Life… I try to make sure that no 1 source is more than 25% of my total income. So if clickbank or ebay closed down tomorrow it wouldn’t be a disaster.

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jaunesk

Hi ,

Interesting article. I recent was thinking whether I should build content site for adsense, reading your article giving me some inspiration. Since I am submitting articles for some articles sites and some of my articles have been republished probably for some adsense content site, I think it would be a good ideas to rebuild a few content site for different niche.

Regards

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