Negative Adwords Campaigns

By Mark / September 28, 2007

Ever Since Affiliate Project X PPC users have been creating negative campaign titles in an attempt to attract customers. Things such as  Widget Affiliate Formula Scam?  etc.  Now this would be great if just a few of the landing pages went on to say that Yes Widget Affiliate Formula is complete rubbish but most of them don’t, they just go on to try to sell the product anyway. Now it seems that things are getting worse.

I have seen a large number of ads recently saying things such as :  Widget Affiliate Formula. This is a scam. Find Out Why. These ads then go on to promote another product.

Now i am not a lawyer but I can see it’s not long before someone takes legal action over ads like this.  There is a big difference between  asking if something is a scam and saying catagorically it is a scam.  I think the problem lies with people just seeing the original types of ads and trying to copy them without actually know how it should be done.

If you are running these kinds of ads re-consider your wording the Internet is no longer the wild west and there are lawyers who trawl the Internet all day long looking for possible cases.  The Digital ambulance chasers would like nothing more than to sue you for a nice no win no fee deal.

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Mark

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