Google Analytics – The Key To The Vault

By Mark / September 17, 2009

Are you missing out on a whole host of useful information? If you aren’t using Google Analytics then you most definitely are. Up to a month ago I was happy to just rely on the stats from awstats to track my sites performance. Then members in the Forum started to post bits about their analytics results and what they had discovered and more importantly how it enabled them to increase their income.

So I started to switch my sites over to analytics and see what all the fuss was about. Now it seems each day I find something new that can help me. The problem I have now is that I probably have too much data. So if someone knows of a data mining tool that analyses Google analytics and comes up with results like… Add content on the following keywords, improve the content on page X, Your best earning pages are X,Y,Z The page with the best/worst CTR is etc .. Please let me know or I might just have to build it myself.

Even without a tool you can get great information. For example I now know that one of my pages made $63 in Adsense in the last 30 days just from traffic from ezinearticles. Guess which keyword is getting 5 new articles today?

I also know another site gets 84% of its revenue from ezinearticles resulting in about $2 a day, so that’s one site I need to promote to push up the Google rankings. Not only that the CTR from visitors who come via ezinearticles is 2% higher than visitors from Google, so maybe not too far up the rankings ?

If you had a 5 page site that earned $50 a month in Adsense you would naturally try to send traffic to all the pages … not if you use analytics! As was pointed out in the forum once you know which pages have the highest paying ads on them you can send more traffic to them. So 80% of the traffic might then go to the page with the highest paying ads turning a $50 site into a $70 a month site.

If you look at the content report you can immediately tell which pages people spend a low amount of time on and which ones have a high bounce rate. Once you know this you can improve the content, maybe add a video and make it more visitor friendly. You can make links to other pages more visible so you lower your bounce rate.

You can even channel visitors from the most visited page to your highest paying pages. Thus reducing your bounce rate and increasing you income. Just by looking at the stats from a few of my sites I know which type of links on my sites get clicked 60% of the time. When those links are going to a sales page or a presales page that knowledge is priceless.

If you haven’t used Google analytics yet try it today on a few sites you’ll be amazed at some of the information you can extract.

If you like learning about how to improve you income and make money with out spending a fortune please check out the WordPress Goldmine Forum

About the author

Mark

https://plus.google.com/me/posts

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5 comments
Vladimir Radmilovic

Yes, AwStats and other similar log analyzers hardly give any useful marketing information. Stats are simply too generic and GA does a better job in segmenting visitors and tracking goals. Still, GA has its own limitations (slow page load time, missed page views, lack of technical information, to name a few).

With our Web Log Storming we are aiming to fill this gap between JavaScript based analytics and “regular” log analyzers, giving you both, marketing and technical information.

It allows you to easily and interactively filter segments that you are interested in, set up goals and see how any of segments (pages, referrers, browsers, etc) perform, browse through statistics down into details of the individual visitors (so you can quickly check if goal achievement is really genuine), etc. It might not be suitable for your specific needs, but you can download free 30-day trial and check it out. And please feel free to contact me if you need any additional information.

I hope it’s not inappropriate to post this kind of comments. If it is, please accept my apologies and remove it.

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Mark
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Vladimir,

not inappropriate at all, the more information people have on tools the better they can run their business

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Fluxreader

Bonjour , super comme info merci

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free acne care info

A good topic. Thanks for highlighting the importance of doing some tracking on our website. GA is a good tool and it’s free. Why not? It’s good to install GA into our web and gauge our progress. From the analysis, at least we know where our weakness is. Thanks for sharing.

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rico

Great post. I have re-tweeted the post:-)

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