I was tempted to call this post “Article marketing Is dead long Live article marketing” But that would have just been plain ridiculous. Although reading some of the posts in some of the bigger forums you would be forgiven for thinking that Article marketing was on it’s death bed. One post referred to some posts about Ezinearticles and said that it was obvious that people should no longer use EZA and what were the alternatives. I have never so much rubbish spoken by people who are supposed to know what they are talking about.
So lets get this straight Article Marketing is alive and kicking and going from strength to strength In fact 2010 is going to be bumper year for article marketers.
So before I look at what’s to come in 2010 and finish with a prediction lets have a look back at what happened in 2009. The most obvious things that had an affect on Article marketing was Ezinearticles and their bit of house cleaning. To listen to some people over react you would have thought the sky was falling. I admit I was very critical of some of the things that EZA announced and that was said by the management but they now seem to be being sensible about things. I suspect there was an initial knee jerk reaction on both sides.
For example When they initially announced the keyword density changes and the more stringent review policies I asked Chris if domain names would be counted as keywords. The answer I got was yes they would. This was obviously poorly thought out as surely an article about blue widgets pointing to a site about blue widgets was preferable to one pointing to a site about pink fluffy bunnies and yet because my sites are well targeted I get punished. However this doesn’t seem to be the case now so perhaps common sense has prevailed.
None of the changes are cause for concern , the only thing you need to do is to adapt your articles. If your keyword is 4 words long then you need to increase your word count to over 400 words. The great thing that the EZA changes did was to make people look elsewhere for links and post articles at other article directories. Personally I’ve slightly reduced my articles that go to EZA and increased the articles that go elsewhere and where I used to only give EZA unique content I now often include content that has been posted elsewhere. After all Article marketing Is a 2 way street.
So what for 2010?
Well the first thing that is already happening is that There is now more than 1 good article directory, ArticlesBase and GoArticles are making headway and challenging EZA. They are not quite there yet but it’s only a matter of time. Goarticles recently had a big SEO audit done and this can only mean that their articles will start to rank higher in future.
Access to stats will also become more prevalent, EZA recently started showing CTR which is an excellent step forward, I want to know my CTR and which links get clicks.
Articlesbase is an excellent directory and already starting to outrank EZA in some cases. I know very little about the management and ownership but I’ve had a very positive discussion with them after they rejected some articles. The great thing is that they are prepared to listen to common sense.
With sites like Go articles you can currently add links in the Body and also link directly to sales pages if you wish. The more visible links in an article the higher the CTR. So if you aren’t using these directories then it’s time to start.
My big prediction for 2010 is for a rise in the number of article directories who don’t have any adverts and allow 3 of 4 links in the body of the article in return for a small monthly fee. I can see this business model becoming prevalent. EZA state that a CTR of between 2 and 12% is normal, I can regularly get 3 or 4 times that so a site with no ads and well placed links and resource boxes should achieve 50-70% CTR I for one would happily pay for that!
Article marketing is as strong as it’s ever been and is going to get stronger, more competition is a good thing and can only help us article marketers.
Good luck with your article marketing in 2010