Some Marketers Make Me Ashamed

By Mark / March 29, 2010

I wrote the following post for a project I was working on. However earlier today I read a comment by a marketer and thought it was a good time to publish it. He said:

So with my friend watching I took a few minutes to write up a promotion and sent it to one of my lists. Within THIRTY MINUTES I had enough money to buy my friend a $2,000 set of golf clubs.

Now it’s not the fact that he generated the income, I actually respect his ability to do it , but the fact that  he uses his subscribers like a cash machine and boasts about it. It just makes me mad that some marketers have absolutely no respect for their subscribers. I can imagine him boasting at the bar about the suckers who paid for the golf clubs…suckers like you and me!

Now don’t get me wrong not all marketers are like this I personally know 2 or 3 who really care about their subscribers and would never send out a promotion just to show off. On the other hand one of the reasons why you rarely see anyone promoting my stuff is that I never do reciprocal promotions. (i.e. You promote me and I’ll promote you)

I’ve spent a long time over the past month or two looking closely at various Internet Marketers and their business models in microscopic detail and I find they generally fall in to one of 3 styles.

The Long Term Strategy

The Short Term Strategy

The Misguided Short Term Strategy. (The only none rude term I could think of!)

Marketers with a long term strategy are guys who rarely promote any product that isn’t their own. They are in this for the long term and see the big picture, they build lists  by providing good quality information. This is the hardest method to follow especially when you see all the short termers displaying their income for all to see like a cheap $5 hooker on payday.

The people with this strategy are generally the ones who are making the seriously big bucks and whose income is constantly growing. It takes a lot of time and effort to get to this position but the rewards are generally worth it if you stick with it.

Marketers with a short term strategy generally promote everything that comes along, I call it the IM circle Jerk. You promote mine and I’ll promote yours. These guys just want a regular cash injection and this is how they do it. You’ll see them releasing new products every 6 months or so and doing a promotion of someone else’s product every month. They very rarely provide value on a long term basis. I know one marketer in this group who is on his 3rd product this year.

It is possible to make consistent money using this model but you never build a real relationship with your subscribers. Several of the Superstar internet marketers started off this way but later changed their business model. Some never get past it 🙁

From looking around at who is promoting what at the moment it’s obvious that this is the chosen strategy for the majority of marketers, it doesn’t mean that it’s the best method although it is obviously effective in the short run.

The Misguided Short Term Marketers are almost the same as the Short Term Marketers. The one big difference is that they are not above using non ethical methods to promote their generally low quality products.

A classic ploy that is often used is to have your product promoted by a whole host of marketers, you do this by charging a high amount and give the JV partners a very high commission.

The next step is to release a second product which reveals how you made $10,000 a day with 5 minutes work. Completely failing to mention that the real method you used was to offer high commission to JV partners. And most of that $10,000 went out in either commission payments, refunds or PPC costs.

The more screen shots you can use showing the first launch the better! I really doesn’t matter if the figures are not related to the product you are now selling.

The Misguided Short Term Marketers don’t think anyone will notice what they are doing luckily they tend to be around for a few short years then disappear, as they quickly lose respect and email subscribers. A good indicator of this type of marketer is that they are usually seen with Ferrari’s and Yachts in their promo videos and sales letters and love to brag.

Sorry for being such a grouch !!  Be careful out there there are sharks in the water.

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Mark

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8 comments
Pete

Hi Mike, Ive been following your blog since 2 years back and this is the first time Im making a comment. BTW I think you are probably the most down to earth online marketer that Ive ever come across which is a good thing for business minded people like me, always going after the long haul.

I have to agree with you on this. He make his customers look like idiots. But the irony is that he is able to convince other potential ones with that statement to buy his product ! Mostly newbies I reckon. There will always be those who are only after the money instead of building relationships or developing a good product. That is a fact, just like bricks and mortar. There’s no need to be ashamed of it because they don’t belong in the same category.

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Jack Vorster

I’m really impressed with your sincerity and genuineness as displayed in your videos on Article Dominance. And I am giving your product eminence on my site as I really think it is excellent. Will you please e-mail me as I need to submit marketing copy for this prduct to you for approval.

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Tom

Hi Mark

Just read the email you sent a few hours ago and found that the link to I Can does not work.
I tried a few variations of the suffix but nothing doing.

I tend to read all PDF’s as I download them otherwise I tend to forget to look at them later or don’t recognise what I’ve downloaded from where. 50 pages is about the max I’ll do though. The rest gets scanned. I started doing article marketing a while back and read everything I could get my mouseclick on for free. Soon built up a picture of what to do. Your book summed everything up beautifully.

I too read the golfing incident and unsubscribed from any list of his I was on. I know the point he was making was meant to encourage newcomers. As with everything written though, he completely forgot that it could be taken several ways. His operational methods had singlehandedly brought forced continuity into disrepute. His working partner had been busted for massive Internet fraud.
Altogether not the best image for Internet marketing in any way. I’m pretty sure he still doesn’t realise it. I think most of his money comes from selling or operating Forex systems. As they are under different names I don’t suppose he’s going to go bankrupt from lack of business caused by his unethical tactics anytime soon.

There was a marketer did a big launch recently that used a very suspect ‘look at my records’ method to sell his product. His records were genuine. But not a lot to do with what he was trying to sell you.
He also gave away most of a method he says he now spends most of his time on. So how come he charged so much for the rest of the stuff he hardly spends any time on? Still sold well though even though most of it was just rehashed from another marketer that was charging only about a quarter of the price.

Isn’t this game wonderful?

Cheers

Tom

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Mark
Twitter:
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Tom, there was a network issue, it should be ok now.

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Brian

Mark,

Really great post, and you hit the nail right on the head. I’m actually not trying to slip in some BS link here, but I ran into somewhat of the same thing a few weeks ago and thought that you might be interested in what I had to say. http://www.anocial.com/2010/03/04/how-to-cya-when-looking-for-a-social-media-consultant/

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Mark
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Good blog post… there certainly are sharks out there…. maybe he is Just “legendary” in his own home 🙂

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Brian

Most likely he’s legendary in his own mind. I don’t follow anyone who describes themselves as a “guru” either. I think the true experts in these type fields are most probably uncomfortable with the title and would never call themselves one.

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Jeff

Hi Mark,

we’ve never met but I’m a recent subscriber of yours and I like what I read here and your perspective on the Internet Marketing world.

I just thought you’d get a good laugh at the headline I just received in my email. Here it is without identifying the sender:

XXX Members – $113,482 PLR Bonuses for Turbo Farewell…?

Sad…but I swear I think these people really believe themselves.

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