I wrote the following post for a project I was working on. However earlier today I read a comment by a marketer and thought it was a good time to publish it. He said:
So with my friend watching I took a few minutes to write up a promotion and sent it to one of my lists. Within THIRTY MINUTES I had enough money to buy my friend a $2,000 set of golf clubs.
Now it’s not the fact that he generated the income, I actually respect his ability to do it , but the fact that he uses his subscribers like a cash machine and boasts about it. It just makes me mad that some marketers have absolutely no respect for their subscribers. I can imagine him boasting at the bar about the suckers who paid for the golf clubs…suckers like you and me!
Now don’t get me wrong not all marketers are like this I personally know 2 or 3 who really care about their subscribers and would never send out a promotion just to show off. On the other hand one of the reasons why you rarely see anyone promoting my stuff is that I never do reciprocal promotions. (i.e. You promote me and I’ll promote you)
I’ve spent a long time over the past month or two looking closely at various Internet Marketers and their business models in microscopic detail and I find they generally fall in to one of 3 styles.
The Long Term Strategy
The Short Term Strategy
The Misguided Short Term Strategy. (The only none rude term I could think of!)
Marketers with a long term strategy are guys who rarely promote any product that isn’t their own. They are in this for the long term and see the big picture, they build lists by providing good quality information. This is the hardest method to follow especially when you see all the short termers displaying their income for all to see like a cheap $5 hooker on payday.
The people with this strategy are generally the ones who are making the seriously big bucks and whose income is constantly growing. It takes a lot of time and effort to get to this position but the rewards are generally worth it if you stick with it.
Marketers with a short term strategy generally promote everything that comes along, I call it the IM circle Jerk. You promote mine and I’ll promote yours. These guys just want a regular cash injection and this is how they do it. You’ll see them releasing new products every 6 months or so and doing a promotion of someone else’s product every month. They very rarely provide value on a long term basis. I know one marketer in this group who is on his 3rd product this year.
It is possible to make consistent money using this model but you never build a real relationship with your subscribers. Several of the Superstar internet marketers started off this way but later changed their business model. Some never get past it 🙁
From looking around at who is promoting what at the moment it’s obvious that this is the chosen strategy for the majority of marketers, it doesn’t mean that it’s the best method although it is obviously effective in the short run.
The Misguided Short Term Marketers are almost the same as the Short Term Marketers. The one big difference is that they are not above using non ethical methods to promote their generally low quality products.
A classic ploy that is often used is to have your product promoted by a whole host of marketers, you do this by charging a high amount and give the JV partners a very high commission.
The next step is to release a second product which reveals how you made $10,000 a day with 5 minutes work. Completely failing to mention that the real method you used was to offer high commission to JV partners. And most of that $10,000 went out in either commission payments, refunds or PPC costs.
The more screen shots you can use showing the first launch the better! I really doesn’t matter if the figures are not related to the product you are now selling.
The Misguided Short Term Marketers don’t think anyone will notice what they are doing luckily they tend to be around for a few short years then disappear, as they quickly lose respect and email subscribers. A good indicator of this type of marketer is that they are usually seen with Ferrari’s and Yachts in their promo videos and sales letters and love to brag.
Sorry for being such a grouch !! Be careful out there there are sharks in the water.