You are being Misled!
That’s not some marketing trick to get your attention it’s the truth. Every day you are getting emails from marketers and they are misleading you.
Some of it is deliberate some of it is just misguided ignorance.
Whether it’s telling you about some great new product that will make you millions of dollars…that they haven’t even seen or Just telling you that you that Guru x just did a million dollar launch most of its bull.
In fact next time someone tells you about a million dollar launch do the math and take off affiliate commissions, taxes and refunds (many big launches can have massive refund levels) and that cool million dollar launch won’t look anywhere near as impressive.
What really gets me is the lie that gets trotted out regularly each month “The Money is in the List” I wish I had $10 for every time I’ve heard that.
The thing is the money isn’t in the list, if it was then the guys with the biggest lists would be winning every affiliate promotion competition and making more sales than anyone else. Whereas when you look at the competition results quite often the guys at the top of the leader board are people very few of us have heard of.
The reason why is simple… the money isn’t in the list at all. The money is in a well-targeted and prequalified list.
There are two types of email marketers, those that do anything to get you on their lists and those that only want people on their lists they feel they can genuinely help. It’s really easy to spot the difference.
With the first type you see their email and usually ignore it or delete it without opening it. With the 2nd type of marketer you see their email and open it immediately or in some cases wonder why they haven’t sent an email out.
There is also a big difference between the way these 2 types of marketers build their lists.
Type 1 will make you sign up before giving you any information, just think about all the big launches that have happened lately. You need to sign up before you watch any of the videos, look at Product Launch Formula 3 for example (what was wrong with 1 and 2? Ohh and is it only me that see’s the irony in a product launch series about a product launch product..surely everything is in the launch series J)
Type 2 marketers give you lots of good information and only once you’ve read through it will you get a chance to subscribe. By doing it this way type 2 marketers ensure that they are sending information to people who want to get that type of information. Their lists are much smaller but highly responsive.
When you think about it its common sense really but that tends to be lacking in many marketers.
One of the best exponents of this type of prequalification marketing is Andre Chaperon. If you go to his Affiliate Bully website (no that is not an Affiliate link!!) you’ll find more good free information about affiliate marketing than in many sub $100 e-books. ..Actually I’ve seen a $197 book with less useful information.
Go and have a read then come back and tell me (use the comment button below) if that isn’t the type of information every internet marketers should give out!