To misquote Charles Dickens, It was the best of times, it was the most frustrating of times. I recently wrote an e-book that I did a very limited release with. The idea was to test the water and see if i could attract a JV partner who would help me take it to the mass market.
I expected to sell maybe 20 copies with luck 30 copies. In 5 days it sold almost 250 copies and received some amazingly positive comments and feedback. I was seriously overwhelmed with the response. But even with all the positives I still couldn’t find a JV partner. I don’t know if it’s the time of year or because I am unknown but nobody seems interested in risking a JV to the mass market.
Still this won’t stop me developing the e-book and releasing it. I’ll just need to be more creative with my approach to marketing and use the resources to hand to try to drive the sales of the e-book.
There really does seem to be a culture of you promote my product and I’ll promote your product among the big name marketers. This is a far from healthy situation as you tend to get the same old stale products getting recycled with very few fresh ideas.
I thought that somewhere like JValert would be a good place to look as that is promoted as a place that is buzzing with marketers looking for JV’s and product creators looking to sell their products. The truth couldn’t be further from that. The last JV posted was a month old and the last Forum post was also over a month old. Hardly buzzing.
In theory getting a few JV’s together should be the best and easiest way to launch a successful product but in reality it seems that unless you are already well known and have a list to which you can reciprocally promote items then you are going to struggle to launch a successful product.