I love internet marketing and teaching internet marketing to people. I really can’t think of another job that would give me so much personal fulfillment and pleasure. (oooohhh see how i used the word job there!).
But with that comes it’s own set of frustrations.
You see the problem is that Internet marketing is basically very easy and anyone can do it. You need to set up a website, drive traffic to it and monetize it. It’s only 3 things what could possibly go wrong…. unfortunately lots.
Unfortunately people are amazingly weird and will find ways not to succeed, If I show my dog how to open a box of biscuits she’ll try it until she opens it, it might not be the exact way I showed her but it works for her, then every time I put a box in front of her she’ll open it (at which point the cat will come and steal some of the biscuits and then continue planning world domination)
So lets assume for this post that I am sat in a classroom and in front of me I have 100 desks and tables, 100 people have all paid me $20 to teach them a system that works. I know it works, I’ve proven it works, they know it works they just have to put it in place.
So lets get started with the roll call..
Ohh look 10 people haven’t even bothered to come into the class room despite paying $20… do you buy products and not even open them?
So lets get started, The first thing you need to do is do some basic keyword research… wait look 30 people are on the PC’s in the corner updating facebook and reading emails.. ahh well down to 60 students…. Do you get easily distracted?
Still we are almost finished the first session so after recess I’ll teach you how to create a wordpress blog….. wait you 10 don’t go it’s not that technical, anyone can do it if they try and you can ask questions people here will help you…bye 🙁 … Do you shy away from having to do anything technical??
Right so we are now down to 50 students… my ego is taking a battering here!
Next I need you to write some original content for those great websites you built…..hey you 10 come back what do you mean you can’t write. Of course you can, you may not want to or think you can’t but I promise you you can… Does This sound familiar??
Hoo Hum 40 left.
Right the last bit and you’ll start to make money… I need you to work hard at promoting your site… hey where have half the class gone??? …
Do you skimp on the most important aspect…promotion?
Right the 20 of you that are left come up the front of the class…. You 20 have every thing you need to make a good income online all you need to do is go out there and put into practice all that you know we’ll meet up here in 6 months time and I guarantee you’ll be making money…
6 months later….. (insert shimmery Hollywood style special effect)
Hey hello my 15 star pupils good to see you are breaking that $100 a day barrier or selling loads of products where are the other 5? ahhh they are still reading the handouts… JFDI… Take action
Ok so you might thing that this is a little light hearted fun, it’s not.! I am deadly serious and the figures probably aren’t that far out. Every month in WordPress Goldmine we have a group of people who post their stats for the past month. It motivates them and it helps to motivate people reading it. Every single member there can see what these successful members are doing . They all have one thing in common they work hard to succeed. Why? Because they know that taking action and hard work pays off and leads to increased income.
If they can do it so can anyone else…but still people put off taking action.
So If you are reading this and you aren’t taking as much action as you think you should let me know why, post a comment and tell me what’s holding you back.