Today I was going to write a post that follows up from last Mondays Post and talked about exactly how much my business has changed in the last year soley because of working on the part of my business that was profitable…but that can wait.
I am angry, really angry, you know that anger when you want to smash a cup off the wall or scream really loudly, that’s how angry I am and it’s been buIlding up for the past 12 hours. So hopefully this post will help me calm down.
I thought I’d seen it all in IM, unwritten products selling for $2000 then being rolled out over 10 weeks to give the outsourcers time to write it (happens more than you think!) Version 3 of a book selling for $197 when it’s the same as the original that sold for $37. As I said I thought I had seen it all but last night I saw a new low.
There was a product released last nIght that cost $2700 it was promoted by the usual suspects. Unfortunatly it was also promoted by people who should know better. One even had the cheek to point out all the considerable flaws and inaccuracies in the marketing and then still couldn’t resist adding a link to it.
So it seems the price of a marketers soul Is $1350 which Is probably less than a good escort for a night in San Diego, I know who I think has more class
So why have I got such a downer on this product, well it encompasses all that Is bad in IM. You see the product Is about creating software and it comes on the back of an Iphone app that was created by the marketer in question. it initially made him $2000 after his cousin sent details to his list (it’s a bIIIIIIggggg list), they also offered a bonus report about how they made the app to people who bought the product. it was 6 pages long (with lots of graphics!)
Of course they didn’t mention that in the $2000 they had to pay 30% (or 40%) to apple and the development costs were $1700
So we have an app that sold purely beacause it was promoted by a big marketer, that gave it momentum so it might have made more sales, Frankly I am not interested.
We have a 6 page report and we have 2 marketers .
I can Imagine the conversatIon,
Hey Dude, Your hair Is looking good today, long hair suits you.
Thanks Dude, I’m trying to look like you Cuz..
Know what we haven’t released anything for a while , it must be our turn soon..
Let me check the dIary… Holy S*** Dude we are supposed to release something in 10 days time..What are we going to do
I know, do you have that 6 page report you wrote last month, lets use that, we’ll add a load of videos , fill it full of fluff add a few webinars and market the bejazus out of it.
But we’ll never finIsh it in tIme…
No problem we’ll roll it out over 5 weeks that way we can get the money fIrst before we have to do any work
Good Idea Dude..
Right you go and make the launch series, remember to put the best stuff into the launch videos, I’ll get the guys… Let’s go to work (queue reservoir dogs music)
So what do you need to do to make software…
First rule is remember that you’ll need to support it…you will need a support desk
Find a good programmer who has experience.
Expect delays …programmers live it their own alternate reality
test, test test again, it needs to work on all sorts of different hardware configurations.
After that it’s just like releasing any products, you need JV partners and to build a buzz.
I am currently creating some software myself, it’s not an easy task despite outsourcing everything.
Finally everytime I write somethign like this I get comments along the lines of ” you are only jealous that you can’t sell products for so much” Part of that is probably right I’d love to be able to sell a product at $2000 or $3000 but i also like to be able to sleep at night and know i’ve given value in my products. So thanks very much but i’ll take a good nights sleep over a millionaire lifestyle any day.
However If you want to spend $2700 then i’ll happily fly to your home and sit beside you and walk you through the whole process…I might even buy you a beer… Now that that other product say that!
Ohh One other thing, it’s a 5 week course…the refund period is 30 days , they’ll save what they think is the best stuff until last.. Do The math!
Now having got that off my chest I actually feel less angry!
Normal service will be resumed on Monday have a great weekend.