Another month another algo change.
Sometimes I feel like getting all my sites and placing them in a basket pinning a note to them and placing them on Googles doorstep. The note would say… “I can’t cope any more…you look after them”
I remember when google used to use the mantra “Do No Evil” now it seems to just do what it wants. The latest changes were supposed to weed out content farms, the end result is that good quality content has been replaced by piles of derivative crap and more shopping sites at the top of the rankings.
The only way to avoid all these google changes is to make your business google proof. Luckily for me I started to do this last year.
My business is now split into 2 “departments” The 6 year old blog/websites department and the year old product creation department.
Because the blog aspect is at the mercy of google and it’s fickle algorithm changes the income from that portion fluctuates. I didn’t notice any drop in impressions this week but my adsense ecpm dropped significantly mid week , but it’s back up to normal levels now.
The product creation side of the business doesn’t get affected by what google does as I don’t rely on google for traffic. I must point out that my products aren’t just Internet marketing based I have more non Internet Marketing products than I do IM based ones.
The great thing about that side of the business is that it’s self generating, you start off with 0 customers you then get a few affiliates who get you customers, those customers generate more affiliates, those affiliates generate more customers etc etc. It’s a cycle of increasing profits.
Then when it’s time to create another product you already have a market for the product.
So how do you google proof your business?
The first thing is to ensure that you collect email addresses on any sites you have then if google closed down tomorrow you can still contact your client. I’ve had over 300,000 clicks from ezine articles to my blogs and didn’t collect any email addresses…IDIOT
Develop more sources of traffic, find high traffic blogs and offer to do guest posts
Create reports and Videos
Create products and build targeted lists, If I can get 4000 subscribers in one day at my first attempt so can you.
Collecting email addresses isn’t just about selling it’s about building a relationship and positioning yourself as an authority in your niche. We all get hundreds of emails selling us stuff. People assume that this is the way you should email market. It’s not.
Start to Google proof your business now.
If you want to find out how I create products in under 4 hours(the last took 2 hours 14 minutes and earned over $1000) and Google Proof my business visit Beyond Commission