Keyword research is fundemental to building sucessful websites.. or is it?
Over the past year or so i’ve been moving away from keyword research as I believe that it’s fundamentally flawed, although there is one exception which i’ll mention later.
Most keyword tools get their resuts from google, the problem is google is seriously flawed when it comes to giving accurate statistics for monthly searches. For example lets look at some old favorites “Get your ex back” according to google there are 135,000 searches a month for this phrase I am prepared to bet that well over 100,000 of those are Internet Marketers researching the niche.
Even for niches that aren’t the meat and potatoes of internet marketers there are more often than not spurious results. I’ve got sites that google tell me will have 800 searches a month but I find that ranking #4 I am getting over 1500 visitors each month and other where there are supposedly 50,000 searches a month but at #1 I am lucky to see 5 a day.
Before I go any further and tell you the solution i’ve found I have to make one point, if you are new to IM use keyword research as the basis for your sites, it’s the best way to get a feel for what works and what doesn’t. I used to follow keyword research exclusivly but then I got a feel for the keywords and niches and found myself going for keywords that the tools and google indicated weren’t any good.More often than not my “gut instinct was right.
Below you’ll find a video about how I find some of my niches and keywords I still do a bit of keyword research but don’t pay any attention to monthly figures. It’s also worth mentioning that I pay no attention to how many competitors there are in a niche.
I am only interested in the first page of google so I have 10 potential competitors. That’s all I worry about, if they all have good on page seo and thousands of quality backlinks I’ll walk away from that niche. But if I see, amazon, ezine articles, ehow , etc ranking in the top 10 or the sites have poor on page seo and only a few hundred links I dive straight in because I know I can outrank them 9 out of 10 times.
Below you’ll find a short 10 minute video where I do some keyword research on a potential niche. I originally created it last week as part of an occasional series I am doing for WordPress Goldmine about how methods are changing in IM but as I had such positive comments about my last post I thought it only right to share it with a wider audience.
I’d love to know your views , I know a lot of people will probably disagree with what I say in the video but healthy discussion is what drives research so please leave comments good or bad!