Mark’s Monday Tip #5

By Mark / August 11, 2008

This weeks tips concern Google and using some of Google’s many free tools to help in your marketing efforts. Lets start with google reader www.reader.google.com. This is an rss reader that works in a similar fashion to gmail, you add feeds and it constantly updates and tells you about news items of interest. I use this to keep an eye on Niches I am publishing articles in on ezinearticles. This way i can rapidly spot new products and that are being promoted and popular keywords .I also use it to track various expert authors to find what niches they are now tackling. Unlike many Rss readers Google reader is organised and easy to find the content you want.

The next google tool on the list is Google Alerts. www.google.com/alerts.  With google alerts you add a search term and then you’ll get an email from google when there are any updates on the topic.  I set Google alerts to email me every day, so for example if I have a website all about Blue Widgets, I’ll enter the search term into alerts and then every day i get all the latest news on it which make it really easy for me to update my site and keep it up to date. Don’t underestimate just how valuable this can be in some niches.

For the final tool I was going to feature the google external keyword tool but there has been enough talked about it in recent weeks, I think it”s safe to say if you aren’t using it you to find keywords and domain names you are missing out. So I’ll look at a tool that is not really a tool at all it’s where all the new google tools are being developed. Google labs , www.labs.google.comhave details of many of the tools they are developing or have developed and released you’ll be surprised what you’ll find here, pay special attention to the “graduates of the lab” section on the right hand side.

If you have been reading my tips for the past few weeks you’ll have seen that I like to feature products that are free or at the very least very good value. Today i just want to finish off by mentioning something that is released today by someone who I really do have a lot of respect for Chris Rempel, who like me likes good value. Chris is releasing VIP Essentials today which is a complete package of Templates,Themes, Reports and Guides to help you create an affiliate income. Unlike some recent releases this isn’t going to cost you a few mortgage repayments , In fact it’s probably going to cost you less than a good pizza. Check out Vip Essentials For more details

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