What Color Pill Will You Choose?

By Mark / July 24, 2011

One of the most famous scenes from any film in the past 20 years is the Pill scene In the Matrix, (can you believe it’s 12 years old!) Morpheus tells Neo

 You take the blue pill – the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill – you stay in Wonderland and I show you how deep the rabbit-hole goes.

Everyone remembers that part of the script but if you actually look at the script Morpheus has some really great lines that can be applied to Internet Marketing and the art of making Money Online.

You have to let it all go, Neo. Fear, doubt, and disbelief. Free your mind.

I’m trying to free your mind, Neo. But I can only show you the door. You’re the one that has to walk through it.


Now if i am not mistaken those 2 lines sum up almost everything thats right and wrong Internet Marketing.


So lets go for a ride down the rabbit hole and see what we can find.


First choice you have to make is will you take the red Pill or the blue pill.

Take the red pill and you’ll find you have to work , you’ll need to put in the hours and the hard grind. You’ll need to learn all about the business of IM and then when you master it put in into action. You’ll have failures along the way but you’ll have build your IM business on a solid foundation.


On the other hand you can take the blue pill, take the blue pill and you can buy loads of tools that promise to make you money with one , two or 3 clicks. You are allowed to believe the hype and can liberate yourself from the daily grind of working at building an income by trying to buy your way to success. The blue pill will allow you to suspend reality and ignore that little bit of your brain that says .. This crap can’t work.


If you decided to take the blue pill goodbye, we’ll still be here when you come back poorer but wiser in a few months time.


Now that I am talking to you guys who had the sense to take the Red Pill it’s time to move onto another of those quotes I mentioned above.


I’m trying to free your mind, Neo. But I can only show you the door. You’re the one that has to walk through it.

I personally know some of the finest most ethical marketers you could ever hope to meet and when we talk to each other the topic often comes onto the subject of our customers. We all seem to have the same experiences and stories which revolve about people who buy our products with the best intentions , study them but them seem to have a mental block about putting them into action.  As Morpheus says .. we can only show you the door …. YOU are the one that has to walk through it.

Everyone of you who are reading this has the ability to make money online , if you are currently making money you have the ability to make more much more. You can do it on your terms and your way.

I know i’ve said this a lot of times recently but, don’t promise the world and then deliver a small island off the coast of greenland, promise that small island off greenland and deliver the world. It’s a far better way too market and to build a loyal core of clients.

Now finally onto the last of the Morpheus quotes

 You have to let it all go, Neo. Fear, doubt, and disbelief. Free your mind.

Fear, doubt and disbelief are what is holding many of us back, even I suffer from them , and I am usually cocky and confident so I can appreciate what it must be like for someone who hasn’t had a lot of success at IM.

One of my clients at Beyond Commission had created a superb guide about Writing For A Living, I mentioned it in a blog post last year and it sold some copies, my wife followed the guide and increased her income from writing significantly so I knew it worked. It’s taken me months of constant nagging to finally get him to offer it to a much wider audience as a WSO, because it is good people are buying it and writing positive reviews. In less than 24 hours he has sold 60 copies and has opened himself up to a wider audience.

He overcame the fear,doubt and disbelief and now has the basis of a long term income.

You can do it… Free Your Mind.   Start Now take a positive step towards one of your goals , then tomorrow take another one. You’ll be 2 steps closer to your goal.

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Raymond John Lavin

I would choose the pill, that has WordPress Goldmine Forum inside.
That will almost certainly be the RED PILL.

Cheers !! Ray.


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