Lead Your Readers Where You Want Them To Go

lead your readers

I recently had a conversation with a member of Wordpress Goldmine about their high bounce rate. People were coming to the site reading the article and then going elsewhere. When I looked at their blog they had no recent posts in the sidebar, they listed no related posts and people weren't encouraged to read anything else on the blog. A few quick changes later and the bounce rate dropped significantly. On this blog all the posts with the highest number of comments are ones where I ask people to tell me what they think. See a trend here? A few years ago the joke about twitter was that … [Read more...]

Anti-Marketing Marketing – My Seminar Take Away

federica 6

I've just returned from a weekend in London where I was giving a presentation at the London Warrior Gathering. I've done 2 presentations In the past to members of Wordpress Goldmine and because they were quite small groups it didn't really prepare me for a full on seminar like this which had over 120 attendees and 10 other speakers. Let me tell you this,  I wouldn't have missed it for the world. Being able to talk to people at different stages of Internet marketing, from people with multi million dollar income to people who have been in IM for a few months and haven't made any money yet … [Read more...]

I.M. Manifesto Issue 3 Is Now Available

IM Manifesto

Issue 3 of IM manifesto is now available from the download page. The topics covered this month include , Why copywriting is important,  How to launch products like a Guru, How to be successful online and why trying to rank in google might no longer be a good business move. Why not let me know what you think of the magazine and what articles you'd like to see covered, you are more than welcome to also submit your own articles.   It doesn't matter if you are a big name guru or a newbie just starting out your views and insights are just as valid. (you'll also get some … [Read more...]

Guest Blogging 101

Guest blogging

Since Googles crack down on unnatural linking methods two linking methods have come to the forefront, Blog Commenting and Guest Blogging (sometime known as Guest Posting). I've talked about Commenting in several posts so today I want to focus on Guest Blogging. The secret of effective guest blogging is to provide posts that are of High quality and relevant to the blog you want to post on. The posts shouldn't be self serving or thinly disguised adverts for your site. Done correctly a guest blog will get you a link back to your site plus traffic. Below you'll find a Video that shows you … [Read more...]

How to Be Successful- Fail Fast

path to sucess

Every successful Internet Marketer will have failed more times than he's been successful, it's just that people generally don't create a product or a blog post about how they screwed up. Which is a real pity as their subscribers then get disillusioned when their first project fails and they then give up. It really is Ok to fail if you know the reason you failed, and that is where most people go wrong. Once a site or a product fails then you need to analyse why it bombed it's only then that you can learn from it.  Be like a pathologist investigating a death and find the cause of the … [Read more...]

Monday Tip – How To Play By Your Rules

Get traffic

As I discussed last week there has been another Google algo change and once gain people are running around saying that SEO is dead and that they've lost all their sites and all other sorts of doom mongering. The first thing I'll say is that nobody can't say they didn't know this was coming, Google told us it was coming, blogs like this one told you it was coming (http://mjthompson.net/1451/google-algo-changes-is-seo-dead/  I even mentioned it in the 2nd paragraph) and it's happened too many times in the past for anyone to think it wasn't going to happen again. I ended a blog post last … [Read more...]

The Hypocrisy of Internet Marketers – Rant!

ranking on google

I've not had a rant for a long time, I started to think I was starting to mellow in my old age...wrong! Jonathan Leger made a post on his JL Forums today about the latest google update in it he said that a lot of old sites that shouldn't be on the first page of google were now appearing. and he gave an example: Overall Affect: Old Sites With Less SEO Ranking Better Lots of old sites are being resurrected into the search results, apparently because they have been less optimized. Google has been saying for a while that they would be going after over-optimized sites. That's fine, but it's … [Read more...]