Do Awesome


So there I was this morning enjoying a good old fashioned English breakfast.. Bacon, egg, sausage, beans, fried bread... hash browns? (no idea when they became part of an english breakfast!) when a good friend of mine came in. I asked him what he was doing today and he told me he is going to play in a professional golf tournament. It seems he read about a qualifying competition and decided he'd try to qualify .. he did. I asked him how did he think he's get on and he replied: " no idea but I know I'll walk up the 18th having given it everything I can." If I make the cut thats … [Read more...]

Facebook Audience Insights Tool


Over the past few weeks I've spent a lot of time working with Facebook Interests and i've shared a lot of what I've learned via webinars and Fb Ad Ninja. I got an email the other day after a webinar that said.. "For weeks I've been seeing people promoting tools that gets back Facebook's precise interest targeting. Should I use this" My advice on this is don't use it! Apart from the obvious issue of using something that Facebook doesn't want to be used, there is a much better tool that you can use that is provided by Facebook. Audience Insights Is it any good? Lets just put … [Read more...]

Take a Look At My Results


This is an email I sent to my list today, you can join my list at the bottom of the page if you don't want to feel you are missing out We are all voyeurs at heart. We love to peek through the curtains and see what other people are doing. There were a couple of people having a stupid argument about something trivial in town the other night and you could see people straining the ligaments in their ears trying to listen. It was actually funnier watching people who were intensely interested in what was happening pretending not to be interested. We are naturally curious in what other … [Read more...]

Facebook Ads – You are doing them wrong


Somethings change the world forever, the invention of electricity, antibiotics, television, the internet. If you are an internet marketer Facebook ads should be in the list. It killed Google's near monopoly and allowed everyone from the stay at home mom to big corporations to get their message in front of their ideal target audience. The mixture of demographic and Psychograpic targeting is a real winner. I can put my advert in from of my ideal audience 25/7 365. Imagine you are a Personal trainer in Austin Texas You want to target women, aged 30-44 who own their own business … [Read more...]

There Is Nothing New In Marketing


Do any of you recognise this process? 1. You Make a Shocking Statement to get Attention 2. You Pose the Problem 3. You Offer a Solution 4. You List the Benefits of Action If you do recognise it then you will probably say it's the formula for a sales page or sales email. You would be technically right but what it actually is is the formula that Aristole taught to orators back in ancient Greece 2500 years ago. Nothing Changes! If you want to make sales today you should be following the same principles and formula Problem. Promise Proof Price. This can be applied … [Read more...]

The Doctor is In the House


I've just come off of the most intense week of my IM life. I spent a few days coaching some of our members then it was the turn of the Fitness professionals with Paul Mort's mastermind group. It was a non-stop carousel of beer and business. I wouldn't have had it any other way. The striking thing for me was the difference in mindset I see in online and offline marketers. I think the difference is the fact that offline marketers have already built a business and know that taking action = getting results. In Portugal in March I gave one guy a simple tip that we use and that I've … [Read more...]

Making Fitness a Game


If you aren't bothered about fitness then this post isn't for you! I am a geek, I love to work out systems and methods that work for me, I use it in my business on a daily basis and now I've applied similar techniques to my fitness. Mary Poppins once said (or at least the script writer) “In every job that must be done, there is an element of fun. You find the fun, and – SNAP! – the job’s a game!” This principle has always worked for me since I found the theory of Gamification (Turning tasks into a game... read up about it it's the future of apps and plugins!) I've started to … [Read more...]