10 Ways To Tell If You are a Guru

are you a guru

More incredible laziness today... I wrote the post below 5 years ago after about 2 months in Internet Marketing. The weird thing is it hasn't changed very much. when I wrote it $497 was the big price point now it's $1997 but apart from that not much else. You'll hopefully be able to recognize some of the people who I am referring to. I am sure you can think of many more so please feel free to comment and leave me some of the ways you can spot a Guru! Over the last few years there has been an incredible number of new "guru's" appear in the world of internet marketing. Amazingly this has … [Read more...]

Monday Tip – Christmas – Time to Change your Marketing

online shopping

Today is cyber monday, supposedly the best day for online buying of the year, can I assume that you've changed your marketing for today and the next 4 weeks? If you haven't  then you've missed a a big trick, and it's all to do with the buying dynamic. Spend a moment to think about what happens in the first 11 months of the year, we generally buy online for ourselves. We know what we want, we are looking for the best deal and we are looking for information about the products and what they will do for us. Now consider buying for christmas, what are we looking for now?  Ideas for … [Read more...]

Think Like A Startup

think like a startup

I watched a video last week about Silicon Valley Startups and one thing that struck me was only 10% fail because the technology isn't good enough. Almost 90% of the failures fail because they they didn't research the market enough. What! They go to the trouble of setting up a company, getting investors, creating a service or products and they haven't realized that there is no market! Unbelievable… or is it? Hands up who has started a website and without doing proper research and finding out if there is a viable market.. be honest now I know I have… Ok here is another one… how … [Read more...]

Monday Tip – Provide More Consume Less

One in a Crowd

I sent out an email last week about how things stay the same in the Online Marketing World despite the hundreds of magic bullet products that we see every year. I had several positive comments about the theme of providing more and consuming less, so I thought it would be good to expand it some more here. First off the email will be at the bottom of the post, it was the 2nd of a 2 part email.  It did go on a bit too long and I had to cut it so i'll flesh it out a little here.   Firstly what do I mean by Provide More Consume Less, If you've been in Internet marketing for more … [Read more...]

Monday Tip – Stickibility – Now Is Not The Time To Give Up

Over the past few months I've heard lots of people start to get very disillusioned with Internet Marketing. Rampaging Panda's, Google Slaps, Customers who think that it's acceptable to ask for a refund no matter how much they like the product. (Hi Mark Loved the product, but I'm not going to have time to do anything for a few weeks as I am going on Vacation so can I have a refund… yes seriously I got an email like that!). I've heard people say "Internet marketing is just a scam, the only people who make money are the guru's " There are a whole lot of reasons why people are getting … [Read more...]

Monday Tip – The 5 Whys & Internet Marketing

Sakichi Toyoda was a Japanese inventor and and engineer, he also happened to found a small company called Toyota , which has reputedly been quite successful. Along the way he developed a method of problem solving called the 5 whys. The premise of this is if you ask your self 5 questions starting with Why? you will get to the root cause of any problem. The process is still used in many businesses throughout the world and can be very useful in internet marketing. I can guarantee that if you ask any marketer why their site isn't making any money then you will get an answer like… "It's … [Read more...]

Monday Tip – A Simple End Of Month Routine That Will Increase Your Income.

I occasionally like to dig deep into this blog and read posts I made several years ago, It's a good way to make sure I stay true to my core beliefs and don't become like many other marketers. It also sometimes highlight things I used to do that due to a variety of circumstances i've stopped doing, often theses are good ideas and worth doing. Below is part of a blog post I wrote in August 2006, I doubt that anyone reading this today has ever seen it so no apologies  for  this bit of grave digging. I actually stopped doing this a few years ago , mainly because I started using Paul … [Read more...]