Over the past few months I've heard lots of people start to get very disillusioned with Internet Marketing. Rampaging Panda's, Google Slaps, Customers who think that it's acceptable to ask for a refund no matter how much they like the product. (Hi Mark Loved the product, but I'm not going to have time to do anything for a few weeks as I am going on Vacation so can I have a refund… yes seriously I got an email like that!). I've heard people say "Internet marketing is just a scam, the only people who make money are the guru's " There are a whole lot of reasons why people are getting … [Read more...]
Monday Tip – The 5 Whys & Internet Marketing
May 30, 2011 By 4 Comments
Sakichi Toyoda was a Japanese inventor and and engineer, he also happened to found a small company called Toyota , which has reputedly been quite successful. Along the way he developed a method of problem solving called the 5 whys. The premise of this is if you ask your self 5 questions starting with Why? you will get to the root cause of any problem. The process is still used in many businesses throughout the world and can be very useful in internet marketing. I can guarantee that if you ask any marketer why their site isn't making any money then you will get an answer like… "It's … [Read more...]
Monday Tip – A Simple End Of Month Routine That Will Increase Your Income.
May 16, 2011 By 10 Comments
I occasionally like to dig deep into this blog and read posts I made several years ago, It's a good way to make sure I stay true to my core beliefs and don't become like many other marketers. It also sometimes highlight things I used to do that due to a variety of circumstances i've stopped doing, often theses are good ideas and worth doing. Below is part of a blog post I wrote in August 2006, I doubt that anyone reading this today has ever seen it so no apologies for this bit of grave digging. I actually stopped doing this a few years ago , mainly because I started using Paul … [Read more...]
Monday Tip – 5 Ways To Make Internet Marketing Easier
April 11, 2011 By 7 Comments
It's often the little things that make life easier so here are some tips to help make each day easier and give you more time to work on what you want to work on. 1. Use a password management tool. I use Lastpass which is free and I can access my sites from anywhere, no searching around for those elusive passwords and no need to use easy to remember passwords making your site security much easier. http://lastpass.com 2. Create a "Site build" folder on your PC so you can upload all your regularly used plugins themes and settings when you build a site. If you create it what the same file … [Read more...]
Monday Tip – Time To Move Away From Keyword Research?
March 21, 2011 By 31 Comments
Keyword research is fundemental to building sucessful websites.. or is it? Over the past year or so i've been moving away from keyword research as I believe that it's fundamentally flawed, although there is one exception which i'll mention later. Most keyword tools get their resuts from google, the problem is google is seriously flawed when it comes to giving accurate statistics for monthly searches. For example lets look at some old favorites "Get your ex back" according to google there are 135,000 searches a month for this phrase I am prepared to bet that well over 100,000 of those … [Read more...]
Monday Tip: Follow Up To Do The Stuff That makes You Money
February 14, 2011 By 3 Comments
Following on from my post last Monday (Lets not mention the Friday post I seemed to have hit a nerve with that one!!) I thought it would be useful to show just how focusing on what is actually making you money can change your business around totally. It’s often very easy to create a blog post and not follow it up with actual examples of what the topic means in the real world. So today I’ll look at what analysing my income meant to me and why I did it. There is one rule of business that seems to always be apt in situations like this it’s called 80/20 rule or Pareto's principle. … [Read more...]
Monday Tip – Do The Things That Make You Money
February 7, 2011 By 8 Comments
So here we are at the start of another week, it's a week full of great opportunities and possibilities. The decisions you make for the next 5 days (lets take saturday and sunday off!) have the possibility to change your life forever... No Pressure then! So what are you going to do this week? just do what you do every week or change it up a gear and make decisions that are laser targeted and will help advance your earning potential. It was this time last year that I sat down and had a long hard look at my online business and decided to focus on a few areas. Those areas were the ones … [Read more...]
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