I thought it was about time that the Moday Tips section returned.

When I did the article marketing course /step by step in  Wordpress Goldmine I showed how to quickly and easily increase your click through rate to 20 or 30%. What I didn’t show at the time was a quick and easy way to check those CTR percentages so you can see what articles need to be worked on and which ones are performing well.

The Video below show a really quick method I’ve devised , there is probably an even quicker way but this works for me and I am not too good with excel!

I recently completed an Article Marketing Course as part of Wordpress Goldmine and in the past few weeks I’ve done a few interviews where I mentioned some of the things the course features. The one aspect that has had most comments and questions (and occasional abuse) is my assertion that when article marketing you should treat your Resource/Bio box like an Adwords Ad.

I thought I’d use this blog post to try to clarify exactly what I mean.

The first thing that you need to realise that as a marketer the resource box is the most important part of the article, this is where you are going to make your money and allow you to realise you dreams. To put it as simply as possible, If you get 1000 views on an article and have a 10% Click Through Rate (CTR) 100 people will visit your site. If you manage to get a 30% CTR you have 300 visitors and hopefully make 3 times as much money as you did previously.

Simply increasing my click through Rate has Increased the income on some of my clickbank accounts from a regular $40 per day to over $100 a day several days a week.

The way I’ve done this is to look at how adsense ads are displayed and worded and then apply these techniques to my articles. People who do PPC sucessfully spend hours getting their ads right and testing them to make them as effective as possible. So why shouldn’t article maketers take as much time and effort to work out which resources boxes convert best and attract buyers.

Look at the following 2 resource boxes and guess which one would convert best.

Want to know more ? Visit My Blog where you’ll get more free tips and Tricks.

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In fact don’t guess test it out on your next articles..

Finally don’t think that you need to write short resource boxes, you can still use adsense styled resource boxes in longer format.The main thing is to experiment and see what grabs the attention of your readers.

Finally I am currently giving away 250 copies of my latest guide  Grab your copy now at Twitter  Tips And Tricks

If you want to reduce the amount of time it takes to find a profitable niche you could do no worse than to take a look at the example set by big business.

Have you ever noticed that when a new Wal Mart opens up in a new area they are quickly followed by smaller stores. or when McDonalds opens up soon after you’ll find a new Wendy’s close by. When Starbucks open up what happens? Smaller coffee stores spring up in the area. Why do you think this is?

The market leaders spend a lot of time and money on researching new locations. Do the smaller stores do the same research? Of course not they  just follow along behind the big guys , why spend money on research when Maccy D’s have already done it for you.

It’s the same in internet marketing if you want a short cut to a niche then look at what the big guys are doing. The ideal place to do this is at article sites like Ezinearticles and Articlebase. The first thing you need to do is to identify the big guys in each niche.

You’ll notice the 2 key words in that sentence are “each niche”If you look at the guys who have published most articles overall you’ll find a lot of information but it won’t actually help you too much in most cases. However if you go into each niche you can follow a link find out who are the top writers with the most articles in that niche.

I tend to look at the guys lower down the list rather than the top ones this is mainly because I’ve found they will be targeting different niches where as the top one will be targeting a single niche. It’s these multiple niche models that appeal to me more.

The expensive PPC analysis software that is being promoted at the moment works by assuming that if someone spends money on PPC ads for a long time then the ads are profitable. We will assume the same …

…If someone spends the time and money to write over 50 articles in a niche then it’s profitable for them. You then just need to look at their business model and improve it.  Improving on most article marketing is suprisingly easy as most article marketers make simple mistakes, I looked at over 100 articles researching this blog post and I estimate over 75% of them could have been improved in one way or another.

I hope you enjoyed the return of the Monday tip.

If you are interested in learning more about Advanced Article Marketing this months project in Wordpress Goldmine will be of interest to you. Following the success of the February Project (over $70 income from the site in the first 2 weeks)I’ll be creating a series of daily videos showing Advanced Article Marketing tips including a method that I am testing that is currently getting a very high clickthrough rate.