I recently completed an Article Marketing Course as part of Wordpress Goldmine and in the past few weeks I've done a few interviews where I mentioned some of the things the course features. The one aspect that has had most comments and questions (and occasional abuse) is my assertion that when article marketing you should treat your Resource/Bio box like an Adwords Ad. I thought I'd use this blog post to try to clarify exactly what I mean. The first thing that you need to realise that as a marketer the resource box is the most important part of the article, this is where you are going … [Read more...]